Reach your target audience and grow your business in today’s marketplace with R&A Marketing’s Complete Marketing Solutions. By successfully integrating all online and offline media, our integrated marketing plans are tailored to meet your specific needs to give your company a real chance to increase sales. You’ll be assigned your own marketing team, consisting of a Senior & Jr. Account Specialist plus an Online Specialist, to equip you with the knowledge and tools to effectively reach your target audience by combining your free R&A Web+ Website, our unique industry focused social media package, and our 24 years of retail marketing. Together, we can help you create a commanding online presence to drive fans directly into your place of business.

1. Complete
Marke-ng
Solu-ons

2. Old
Way
To
Market
Your
Store
The
Once-­‐familiar
Consumer
Journey
1.
Few
touch
points,
well-­‐choreographed
2.
Linear,
store-­‐dependent
3.
Adver2sing-­‐inspired
View
TV
Go
to
Compare
Choose
Join/align
or
print
ad
best
Buy
item
store
op2ons
with
brand
op2on
AWARENESS
CONSIDERATION
SELECTION
PURCHASE
LOYALTY

3. New
Way
To
Market
Your
Store
A
New
Customer
Journey
1.
A
prolifera2on
of
engaging
digital
touch
points
2.
Non-­‐linear,
cross-­‐channel
3.
Web-­‐first
for
many
consumer
buying
decisions
View
Research
designer
video
product
Read
a
Upload
review
or
pics
of
blog
purchase
Search
for
Visit
a
brand
store
Send
Order
mobile
pic
Read
ouQit
Facebook
feeds

4. How
Marke2ng
Changed
Social
Interac-on
has
become
a
MEDIA
• Facebook
has
over
900
million
ac2ve
users
• 93%
of
US
adult
Internet
users
are
on
Facebook.
• 1
out
of
every
“8
minutes”
online
is
spent
on
Facebook.
• 67%
B2C
have
acquired
a
customer
via
Facebook.
• On
average
a
Facebook
fan:
• Spends
$71.84
more
than
a
non-­‐fan
• McDonalds
fans
spend
$159.79
more
than
non-­‐Fans
• Is
28%
more
likely
to
con-nue
using
a
brand
• Adidas
fan
42.55%
more
likely
than
a
non-­‐fan
• Is
41%
more
likely
to
recommend
a
product
• Red
Bull
fan
49.26%
more
likely
than
a
non-­‐fan

5. How
Marke2ng
Changed
Online
Media
has
become
the
Newspaper,
Yellow
Pages,
Television
and
Store
in
one
easy
to
use
resource
• The
internet
has
fundamentally
changed
the
way
people
find,
discover,
share,
shop,
&
connect
• 66%
of
things
being
“done”
online
is
purchasing
a
product
• The
Furniture
Industry
is
currently
selling
$12.3
billion
online,
represen2ng
about
9%
of
all
category
sales,
according
to
research
firm
Forrester
Research
Inc.
– Sales
are
expected
to
rise
to
$26.7
billion
in
2012,
based
on
our
research.
– This
firm
has
been
right
in
their
projec2ons
each
year
since
2003

6. How
Marke2ng
Changed
Tradi-onal
Media
has
become
a
vehicle
to
drive
traffic
to
your
online
store
• 6
out
of
10
households
watch
TV
and
are
on
their
laptops
at
the
same
2me
• 28%
of
all
direct
mail
adver2sement
recipients
are
likely
to
react
to
the
pieces
call
to
ac2on—
either
online
or
offline
• According
to
our
website
analy2cs,
website
traffic
increases
by
30%
when
an
insert
is
distributed
via
the
newspaper
or
marriage
mail

7. It’s
Time
Your
Marke2ng
Becomes
Integrated
Traffic Builders
Social Media Website

8. Media

9. Budget

10. Traffic
Builders

11. Social
Media

12. Website

13. What
You
Get
• Reach
your
target
audience
and
grow
your
business
in
today’s
marketplace
with
R&A
Marke2ng’s
Complete
Retail
&
Marke2ng
Solu2ons.
• By
successfully
integra2ng
all
online
and
offline
media,
our
integrated
marke2ng
plans
are
tailored
to
meet
your
specific
needs
to
give
your
company
a
real
chance
to
increase
sales.

14. What
You
Get
Integrated
Marke-ng
Planning
• Quarterly
Promo2onal
Calendar
with
unlimited
edits
• Line
by
Line
Budget
to
measure
sales
performance
verses
adver2sing
spend
• Bi-­‐Annual
media
research
in
the
market
• Media
Planning
for
online
&
offline
media
sources
• Media
buys
included
for
less
than
5
media
outlets
• Coordina2on
of
all
industry
marke2ng
programs
• One
on
One
visits
at
the
major
markets
(High
Point
&
Las
Vegas)
• Assigned
Marke2ng
Team
–
Consis2ng
of
Senior
&
Jr.
Account
Specialist
and
Online
Specialist
• Unlimited
communica2on
with
one
scheduled
phone
mee2ng
for
post
analysis
and
promo2onal
and
planning
per
month
• All
agency
media
commissions
are
passed
directly
to
the
retailer
• One
straight
forward
monthly
fee
• No
contracts
• Provided
crea2ve
for
all
online
media
outlets
Rotators,
Facebook,
Sidebars,
Coupons,
etc
• Custom
Online
Crea2ve
For
2
promo2ons
per
month*
*Beyond
2
promo2ons
–
addi2onal
$175
per
month

15. What
You
Get
Free
Social
Media
Package
• Crea2on
of
your
Facebook
Page
with
Profile
Picture
and
Info
• Facebook
Links
provide
Fans
with
tons
more
info
and
opportunity
to
interact
• Installa2on
and
implementa2on
of
the
current
Ashley
Promo2onal
Facebook
App
to
coordinate
your
online
presence
with
all
offline
media
• Assigned
Online
Facebook
Specialist
• Intui2ve
dashboard
• Social
Media
Analy2cs
• Facebook
Web
Banner
• In
Store
POP:
Print-­‐ready
posters,
business
cards,
table
top
cards
• One
Post
A
Day
to
your
Facebook
page

16. What
You
Get
Free
R&A
Web
Plus
Website
• Web
Site
Design
• Analy2cs
• 6
page
branded
website
• 100
products
• Assigned
Online
Specialist
• Unlimited
adver2sing
space
available
• 6
branded
business
emails
• Shopping
Cart*
*Addi2onal
costs
to
sell
online

17. Price
• Complete
Retail
&
Marke2ng
Solu2ons
– $999
per
month
• 6
Page
Website,
100
Products,
and
Shopping
Cart
– FREE
• Social
Media
Package
Plus
One
Post
A
Day
– FREE
• Custom
Online
Crea2ve
For
2
promo2ons
per
month*
– FREE
*Beyond
2
promo-ons
–
addi-onal
$175
per
month

18. Learn
More
www.ramarke2ng.com/integrated-­‐marke2ng/

19. “Money
will
only
move
when
value
is
created
for
the
customer.”
-­‐
R&A
Marke2ng

20. Contact
Kevin
Doran
to
start
today:
888-­‐225-­‐0776
ext
103
kevin@ramarke2ng