1. K A T D O W N E N D
THE WORK
C R E A T I V E D I R E C T O R
770.887.5504 • kat@katdownend.com • Atlanta

2. web
Digby & Rose INVITING SEO AND SOCIAL MEDIA
The new website for DC’s premier invitation designer transforms their old Flash
driven site into a modern, elegant design that is beautifully optimized, activates
social media and showcases the artistry of their Letterpress craftsmanship.

3. direct mail
Polk DMA Mailer LANDING THE BIG FISH
When Polk, a direct marketing research firm, needed to demonstrate how they helped
companies catch the big fish in targeted industries, we knew we needed a creative
um, hook. This fun fish was mailed to database decision makers and made a huge splash
among the “seen it all” audience of direct mail specialists.

4. outdoor posters
A baby store experience
should not require an epidural.
800-894-9804 • Brooklyn, NY
In here, the shoppers drool
more than the babies.
800-894-9804 • Brooklyn, NY
She’s a hip, stylish babe,
even with her diaper showing.
800-894-9804 • Brooklyn, NY
Oh Baby! ENTICING GROWN-UPS TO A BABY STORE
Oh Baby! retail in Brooklyn is not your ordinary children’s store. It’s about
concierge gifting and a shopping experience that’s sophisticated and enjoyable
(think warm chocolate chip cookies and fine coffee with plenty of ambience).
This series of posters, later converted to ads and also billboards, expressed the
store’s sophistication with adult edge and a warm smile.

5. web
Purple Truffle TRAVEL IN DELECTABLE STYLE
Bespoke travel is a niche industry, and Purple truffle caters to an elite market of affluent
gourmet travelers willing to go the distance for the best in food and wine. This site entices
discerning food travelers with with rich, vibrant cultural copy that makes the website a
sensory experience.

6. web
INVITING SEO AND SOCIAL MEDIA
The Ley Group NAILING SEO FOR DC BUILDER
The Ley Group is a renowned Washington, DC builder, but his website
did little to drive business nor reflect their remarkable craft. The new design
is sleek, sophisticated and fully optimized to drive in-bound traffic.

7. advertising
Green Giant Consumer Ad FOOD MADE FASHIONABLE
This whimsical ad infused a traditional brand with a little high fashion attitude that
stands out from the crowd. Eat your veggies and it shows!

8. advertising
Agency 33 WHAT’S IN A NAME?
Agency 33 was a relatively new public relations firm in the Denver market.
This business-to-business ad proved they had the power to practice what they preach
in creating buzz around a brand. Katalyst utilized the intrigue of the company’s
name, Agency 33, to introduce the firm’s capabilities and put the company on the map
as a player in delivering talk value and quality PR.

9. direct marketing
Verity UNMASKING TRUE CONSUMER BEHAVIOR
1000 locked crates were sent to top tier C-Level execs. To unlock it, the recipients
were given a link to an interactive game that revelealed the code. The campaign,
which artfully depicted the company’s ability to reveal how consumers think, shop
and buy, received amazing response rates. Even Bill Gates played the game! I was
thrilled with the fact that our client changed just three words in a 10-page brochure
and the creative received the AD Club Best in Show and CA and Print awards.

10. collateral
Epicurean Catering Collateral DELICIOUSLY CREATIVE
This award-winning Denver caterer needed collateral that was every bit as delicious as its
chef-inspired offerings. I’m pretty sure a few people have licked the pages!

11. web
Vitraform Sinks SPECS WITH BEAUTIFUL BRAND STYLE
This firm was one of the first to create and market beautifully crafted glass sinks.
Vitraform needed a website that showcased the elegant, high end quality of their
hand-carved designer product, yet also provided the options and specs that allow
visitors to make a buying decision. The result is a dramatic, beautiful concept that
speaks to the craft and is info-rich.

12. social media marketing
HipSlip Social Media Marketing GETTIN' HIP TO SOCIAL MEDIA
This social media marketing campaign on FB, Twitter, Blog and via eblasts elicited more
than a thousand entries the first three days and sold more than 500 HipSlip sleeves the
first night of the sale.

13. outdoor
Mountain Dew Virginia OLD SCHOOL WITH NEW ATTITUDE
The Mountain Dew brand celebrates youth, the extreme and is about as far away from old
school as you can get....Or is it? Here, George Washington sports a modern “fro” in a
unique meld of history with a hip Dew attitude.

14. internet promotions
Clorox CLEAN BREAK SWEEPSTAKES
To drive trial for Clorox’s new and improved Disinfecting Wipes, online ads
depicted the benefits with “wipe away the mess” Flash animations and a
consumer sweeps offered the chance to win a trip to an unspoiled paradise.

15. promotions
Diet Pepsi/Super Bowl TOUGH STATEMENT ABOUT DIET TASTE
Diet soft drinks have long been a female demographic, with marketing clearly speaking
to women 18—25. So how do you connect with men? By making some tough statements
about taste. This campaign staked Diet Pepsi’s claim as the official soft drink of the
Super Bowl, infusing a traditionally female (diet) beverage with masculine appeal.

16. trade advertising
Where the hottest
runway models
go for nose jobs.
Welcome to the avionics elite. Our customer satisfaction rating is 99%.
(We think the other 1% just forgot to
For more than 15 years, the industry’s fill out our survey.)
most discerning aircraft owners have DENVER • NASHVILLE
put their aircraft’s safety and performance Look to Stevens for the best in avionics DAYTON • GREENVILLE
in the hands of Stevens’ experienced, repair and maintenance. We’ve got the 800.359.7838
exacting experts. competition by far more than a nose. stevensaviation.com
Stevens Aviation INDUSTRIAL STRENGTH CREATIVE
This trade ad for Stevens Aviation, an aircraft maintenance firm, is a great example of
finding creative opportunity in anything, including gritty industrial accounts.

17. promotions
Thousands of
consumer video clips.
One film.
Nokia and Spike Lee
define Collaboration.
Nokia Spike Lee Promotion LIGHTS, CAMERA, CONSUMER ACTION
Nokia sought a promotional concept that drew attention to its newest phone’s quality
video capabilities. The winning idea employed film director Spike Lee’s visibility to
prompt Nokia cell phone users to send in their cell phone video “stories” and help
co-create the world’s first collaborative film.