Meaning of Logo of Amazon Product Line of Amazon Amazon’s Other Services Problems faced by Amazon Major Competitors Competition Tagline Wars Business Strategies Competitors(RIVALRY) Present scenario in Amazon vs Flipkart vs Snapdeal

1. Amazon is basically an American electronic commerce
and cloud computing company with headquarters
in Seattle, Washington. It is the largest Internet-based
retailer in the United States. In 2015, Amazon
surpassed Walmart as the most valuable retailer in the
United States by market capitalization.

2. 
The arrow which looks like a smiling face in
Amazon’s logo has another meaning behind
it. It is a representation of the wide range of
items available for retail by Amazon, from
A to Z.

3. 

4.  United States
 United Kingdom
 Ireland
 France
 Canada
 Italy
 Germany
 Spain
 Netherlands
 Australia
 Brazil
 China
 India
 Japan
 Mexico
Amazon has separate retail
websites for:-

5. Kindle e-Readers & eBooks
Amazon Apps
Books
Movies, Music & Video Games
Mobiles & Tablets
Computers & Accessories
Cameras, Audio & Video
Home, Kitchen & Pets
Toys & Baby Products
Sports, Fitness & Outdoors

6. 
Beauty & Health
Clothing & Accessories
Jewellery, Watches & Eyewear
Handbags & Luggage
Shoes
Car, Motorbike & Industrial

7. 
 1.) Amazon Fresh is Amazon’s free same day delivery of fresh
groceries and local produce. Order your milk by 10 am, and have it
delivered by Amazon to the office before you go home. Available
only in limited areas of California, you can order from more than
500,000 different items that include local and regional produce.
 Amazon is making huge investments in it’s delivery operation and
fulfillment centres, and this is what is differentiating it from other
internet retailers. Its fast, free delivery is keeping it ahead of the
competition. Amazon knows that great delivery service leads to a
jump in sales.
 And by working in partnership with local food producers and
providers, the international giant, Amazon, is now becoming our
local provider of choice

8. 
 2. Amazon Dash:- Amazon Dash allows you to create your own
shopping list by a barcode scanner or voice recognition and. If you want
to add a product on your shopping list, then either scan the label, or
speak the word into the microphone, and the item gets added to
your Amazon Fresh shopping list.
 3. Amazon Prime Pantry:-Amazon Prime Pantry tackles a new
segment: the supermarket’s big weekly online shopping market.
Customers can order up to 45 pounds (20 kilos) of supermarket style
essentials and have it delivered for a flat fee of $6 (£3.57.)
4. Amazon Fire TV
 Amazon doesn’t just ship content like books and videos, it streams content
on its Amazon Prime Instant Video streaming service.
 And it the same way Amazon developed the Kindle in order to have a more
direct route to market, it has now released the Amazon Fire TV . The small
set top box delivers streaming Amazon Prime Instant Video, streaming
movies and television, but also plays apps based games, and provides an
interface to Amazon’s own retail products.

9. 
 Returns leading to reverse logistics.
 Preference to cash on delivery mode due to low credit card penetration
and less trust on online transactions. Such transactions are expensive
for seller.
 Most payments gateways have a high failure rate. This leads to loss out
of business as several customers do not reattempt to do the payment.
 Internet penetration is low and the quality of connectivity is also poor.
 Smartphone penetration is not significant in India. 40% of Amazon’s
transactions are done on mobile. The customer base can be increased
with higher penetration of Smartphone.
 Buying of a product on websites does not allow a customers to have a
touch and feel experience.
 Logistics is a problem in thousands of Indian towns. Due to the
inaccessibility of many small towns in India is factor driving the
logistics problem
Problems faced by
Amazon

10. 
 In the media segment, Amazon competes with:-
 Netflix
 Time Warner Cable
 Apple’s iTunes
 Google’s Play Store
 In the electronics and general merchandise segment,
many of which are brick and mortar rivals
including:-
 Best Buy
 Target
 Walmart

11. 
In India the electronics and general merchandise
segment online competition includes:-

12. 

13. The business strategies and sources of competitive
advantage are as follows:-
 Technology
 Economies of Scale
 Talented Workforce
 Marketing
:-Brand Name & Reputation
 Extensive Product Offerings
 Extremely Low Prices
:-Shipping/Delivery Advantages
:-Manufacturing of Kindle as lowest price E-Reader

14. 
 Flipkart, India's largest e-commerce firm, and US’s major firm Amazon
exchanged barbed comments on Twitter recently when portal Reddit
India tweeted a photo showing an Amazon delivery box sitting at
Flipkart's reception.
 The tweet suggested Flipkart’s staff preferred to order from Amazon.
The Indian company hit back, posting "We recycled said packaging as
our reception's dustbin.“
 Amazon then weighed in, tweeting: "There is a bit of Amazon in
every eCommerce company #justsaying," -- an apparent reference to
the fact that Flipkart's founders used to work for the American
company.

15. 
 The real knives in this battle are more dangerous than tweets.
According to industry sources, Amazon India has data scientists
whose job is to only execute strategic pricing that makes Flipkart
bleed.
 For instance, sellers on Amazon may have 2,000 refrigerators, it
may offer deep discount on 300 of them. That will provoke
Flipkart to discount further - and hence add up to its losses.
 Amazon is using it out of design to maximise the bleeding at
Flipkart. Today the game is about who has the stamina to last
longer.

16. 
Present scenario in Amazon vs
Flipkart vs Snapdeal

17. 
 Market share of these sharks has increased considerably. The
three major Players are Flipkart, Amazon and Snapdeal.
 The sharks have now become bigger for the ocean as Flipkart
acquired Myntra. Money is being poured in at an alarming rate.
 As Flipkart announced a $1 billion financing, Amazon decided
to steal Filpkart's thunder by announcing that it would invest $2
billion in its Indian entity.
 The final Scenario Only 2 major players left. Flipkart and
Amazon have to survive this. Snapdeal has an outside shot.
Flipkart will go for an IPO in either US or Singapore (* Flipkart
files to become a public company).
 The smaller sharks will be eaten up by the bigger ones, either via
acquisitions - or we‘ll see plenty of mid-size sharks forming
alliances.

18. 
 As of today, the biggest player in Indian market is Flipkart, followed by
the rest. Amazon has covered a good percentage of market in a short
time, but the race has just started & Flipkart is already some paces
ahead, for now.
 Flipkart's investors knew that the real e-commerce battle in India was
not Flipkart versus Jabong or Snapdeal. They knew even before the
launch of Amazon.in that the real contender was Amazon.
 Amazon India’s sales are estimated at over $200 million (Rs 1,200
crore). It took Flipkart 7 years to achieve these sales numbers, snapdeal
expects to reach it this year while amazon might clock Rs 6,000 crore by
the end of March 2016.
 Face-off:-
 India's biggies, Wipro's Azim Premji and Infosys' N R Narayana Murthy,
have placed their bets on the burgeoning $3-billion e-commerce market
space too.
 Azim Premji has sided with Myntra (acquired by flipkart) & Snapdeal.
 While Narayana Murthy has placed his faith on Amazon.

19. 
 There's not going to be one clear winner considering the funds
these firms are pooling in. Over the next few years, each of
these companies will find a niche that they'd dominate, and go
for an aggressive expansion.
 But still Amazon is having a huge advantage of its niche
product. People are reading more than ever because of the ease
of E-books.

20. 
 Kanwar Dev Singh
THANK YOU