15. Knowledge
Information + Context
Visitors who searched for term :
Who entered at: page :
Session of more than: minutes :
Converted at a rate of: x% :
= Visitor Knowledge
27. Trends affecting Red Shirt “conversions”
- 57.5% Beaming to planet
- 42.5% On-board fights
- 16% when Kirk meets alien women
28.
29. Megapixels Digital Ipod
Camera
Fuji? Sony?
MP3 Flash Drive?
Battery Life Player Cost
Price Gigs
30. • Key Performance Indicators
– Time on Site
– Pages Viewed
– Conversions
– Goals
• Segments
– Blogs
– Links
– Social News
– Search
31. • Overall
• Segmented
–Referring URL
–Search Phrase
–Product Group
–Campaign Type
–Actions and Tendencies
–Returning v. New Visitors
32. Prospecting Segments
Anchor Term: (primary keyword)
• 2.7 minutes average time on site
• 46% of visits less than 20 seconds
• Conversion (sales) Rate: 2.2%
• 52.4% (2,682) enter at the Home Page
(1.8% conversion)
• 34.5% (1,007) enter at topic page
(4.3% conversion)