1.
Brand Quiz
1)The happiest place on earth.
2) Life's Messy, Clean It Up.
3) Leave the driving to us.
4) Betcha can't eat just one.
5) Fierce, Fun, and Fabulous.
6) The taste of a new generation
7) A Passion For the Road.
8) We know money.
9) Behold the power of cheese.
10) Get your own box.
11) Does she or doesn’t she?
12) Play. Laugh. Grow.
13) The best a man can get.
14) Don’t dream it. Drive it.
15) Let your fingers do the walking.
16) When you care enough to send the very best.

2.
Brand Quiz (Answers)
1)The happiest place on earth. Disney World
2) Life's Messy, Clean It Up. Bissell
3) Leave the driving to us. Greyhound
4) Betcha can't eat just one. Lays
5) Fierce, Fun, and Fabulous. Essence Magazine
6) The taste of a new generation. PEPSI
7) A Passion For the Road. Mazda
8) We know money. AIG
9) Behold the power of cheese. American Dairy Association and Council
10) Get your own box. Cheez It
11) Does she or doesn’t she? Clairol
12) Play. Laugh. Grow. Fisher Price
13) The best a man can get. Gillette
14) Don’t dream it. Drive it. Jaguar
15) Let your fingers do the walking. Yellow Pages
16) When you care enough to send the very best. Hallmark

3.
The rules that criminal-law professor Annalise Keating tells her students to follow
if they want to win a case on the hit TV show, How to get away with murder is:
Discredit the witness.
Find a new suspect.
Bury the evidence.
Today, we will take the same approach; so pay attention. At the end of this year, a
grade will be given and it will be measured by the implementation of these rules
and the success of your brand.

4.
Branding is the processof aligning the opinions people hold about your
brand with the set of thoughts you want them to believe and trust.

5.
How to win…
Trust the witness
Be the only “suspect”
Provide the evidence
Tell everyone and leave evidence everywhere
Take risk
Don’t change your habits
Remember the little things
Be ready to abandon everything

6.
Trust the witness
Good branding starts with people aka your witness. People need reasons
to buy or use, as humans we need to feel like we are a part of something
bigger.
Your brand need strong guiding principles at the very heart of everything
you do. Consumers are armed with knowledge, education and technology
and play a very active role on the course of brands.
Lose connection with your witness and risk becoming irrelevant in your
market. Too many companies are guilty of working organically, instinctively
or ad hoc, with too little information about the customer. Research your
customers, listen to them and trust that they want what they want, the
way they want it and give it to them.

7.
The witness

8.
Do you know your customers?
Your market?
Who are they?

9.
Be the only “suspect”
Research everything there is to know about your product and
the market in which it will compete. Then find that niche.
Find what makes you stand out from the rest and
in the customers’ mind.
Businesses with successful brands are focused. They have a
definitive purpose and their values are clear.

10.
Provide the evidence
You have to tell your brand story and make it compelling. The opening and closing
arguments of every trial are just as important as the details in between.
Give every audience, judge and jury, whether internal or external, a
reason to believe.
Content excellence’ is key to delivering stories that take on a life of their own
through the consumer to the level that consumers actively participate in the story
from the start.
Define your brand by stating what it stands for, what unique benefit it provides,
what value it promises to deliver, and the image that will penetrate everything
from your marketing communications to your product design, and consumer
experience.
“People do business with people they know, like, and trust!”

11.
First you have to have something meaningful to say that resonates with the consumer.
Then, communicate that through everything that you do, as a brand and as a
business.
Next you have to shout it loud! Launch your brand; announce it via publicity, social-
media advertising, promotions, and presentations. Remember to always network with
complementary brands, especially those that share your values and core client base.
No business can be successful in a bubble, so create a community of support and
advocacy in your industry and target market. Connect your brand and business to
activities that will raise your brand profile and exposure in the community and in the
world.
Tell everyone and leave evidence
everywhere

12.
Take risk
Be willing to create innovative strategies. Take a risk and try something no one
has done before. If you win you will be happy; if you lose you will be wise.
No one has ever achieved greatness by doing nothing and greatness usually takes
more than one try.

13.
Don’t change your habits
Consistency constantly. Consistency builds brands, so every encounter with your
brand — whether with your staff, product, website, marketing communications,
news coverage, social media, or other any other form of brand encounter or
experience — must consistently convey your brand promise and contribute to
your desired brand identity.
The pleasure of recognizing a logo and its promise delivered makes it satisfactory
for both the brand and the consumer…
Color increases brand recognition by up to 80%.
This one is the craziest of all statistics and is the
reason why it’s important to have a consistent
brand color palette.

14.
Remember the little things
When you are on the witness stand and being cross examined your story can’t
change.
It’s the little details that give the story life and help it stay on track. Your brand
must accurately reflect the core beliefs of your business, your leadership, and all
who deliver your brand experience to consumers.
It’s the “why” you do what you do, as opposed to the “what” you do.

15.
Be ready to abandon everything
Do things better or, better yet, uniquely.
Branding does not always follow a clearly defined path, sometimes brands need
to walk along with consumers to find its own destination.
If your story sounds common or borrowed, or if it feels idealized, like it belongs
in a movie that no one wants to see again, abandon it and start again.
Strive for an authentic voice. Look for opportunity for change and revolution,
outside the borders of reason, financial sense, or cynics.

16.
Execute
Find Your WHY
Your brand is your promise.
Create an Social media account
59% of US brands plan to increase spending on social media
advertising in 2016, compared to 28% for maintaining the
same spending, and 14% for not using
87% of US consumers say more personalized and connected
online, mobile, and in-store experiences would increase their
loyalty to a retail brand
Create an online video.
90% of US brands plan to increase spending on online video
advertising in 2016, compared to 10% for maintaining the
same spending
Share. Engage. Be Authentic.

17.
Email : keekee360design@gmail.com
Website : Keekee360design.com
Twitter:@keekee360
FB:keekee360design
G+: keekee360design
Linkedin:Lakeshia Wheeler