An intimate look at all these related to bonding

1. WHAT IS
BONDING?
The process of attachment.

2. So, What is an attachment?
A connection on someone for something:
emotional, mental, or physical.
Ex: Parent to child, student to teacher, lover to
lover
So, is there any theory behind this?
Attachment theory
an emotional bond or tie between an individual and an attachment figure. The biological
aim is survival, while the psychological aim in security. The emotional equity here is the
feeling of trust.
SURVIVAL SECURITY TRUST
A basic human need is Another human need is secu- the willingness of one party
surivial. Humans seek out rity. This is achieved through to be vulnerable to the
intimacy with others for shelter and protection from actions of another party.
reproduction and food. harm from outside elements.
So, What is an emotional bond?
Emotional Bond
Based on the universal tendency for humans to attach, i.e. to seek closeness to another
person and to feel secure when that person is present.
Criterion for Emotional Bonds
1. An emotional bond is persistent, not transitory.
2. An emotional bond involves a person who is not interchangeable with anyone else.
3. An emotional bond involves a relationship that is emotionally significant.
4. The individual wishes to maintain proximity with the person
5. The individual feels sadness or distress at involuntary separation from the person.

3. So, what makes a bond significant versus
a casual encounter?
When we attach and make an emotional
bond with someone we have a shared
common denominator with.
Ex: shared life experience, same affinity for
a sport, shared emotional reactions, living
within close proximity to one another
What are the conditions for bonding?
Physical facial recognition, SITUATIONAL
close proximity, human touch EMOTIONAL could be in public or at
home.
Emotional trust, affection affectionate, trusting
Psychological memory created
Situational at home in public?
Bonding Narrative
It was a bad snow storm. Yet, together they PHYSICAL
close proximity
made it work. They knew because of the situ- to one another
ation they needed to come together to dig out
their driveway. Because they had a common
goal to complete, they were more affectionate to
one another and this is expressed through the
physical closeness of the couple. They have the
memory of the entire process, not only preserved
in a photograph, but they have the memories
from that day because of the interminging of
emotional, psyical, and environmental cues to
PSYCHOLOGICAL
remind them. memory of shoveling snow
after bad snow storm.
THE
Emotional Physical BONDING
BONDING
PROCESS.
Bonding is a process that isn’t tied to one
Psychological specific moment in time. You can bond with
someone in a moment, or it could take you
several years to establish a bond to some-
shared interest one.Time becomes irrelevant.

4. Bonding through food
In Toward a Psychosociology of Contemporary Food Consumption, Roland Barthes says
food is “a system of communication, a body of images, a protocol of usages, situations,
and behaviour.” He says that “...activity, work, sports, effort, leisure, celebration—every
one of these situations is expressed through food.” (Economic Times)
Food is not longer a nutrient, but a situation.
“When he buys an item of food, consumes it, or serves it, modern man does not manipu-
late a simple object in a purely transitive fashion; this item of food sums up and transmits
a situation; it constitutes an information; it signifies […] it is a real sign, perhaps the func-
tional unit of a system of communication.” -Roland Barthes
This smell reminds me of...
We might also say that this “polysemia” of food characterizes modernity; in the past, only
festive occasions were signalized by food in any positive and organized manner. But to-
day, work also has its own kind of food: energy-giving and light food is experienced as the
very sign of, rather than only a help toward, participation in modern life.”- Roland Barthes
SMELL MEMORY
The smell of reminds me of the time EMOTION
coffee at a I went to Portland and which makes me
coffeeshop... went to that little cafe... feel relaxed.
FOOD WITH MEMORIES
“Food is so intimate. Think about it - we touch it, we smell it, we taste it. It touches us in so
many ways. I think it is this intimacy and the feeling that it provides that bonds us with food
and with people. It is precisely because food evokes such strong emotions that it ties back
to people.” Monica Bhide, food columnist for The Washington Post

5. So, what could be a stimulus to connect people?
Enter Chocolate.
Chocolate raises the same emotional feelings that humans share together because choco-
late also has oxytocin. The ‘cuddle hormone’ Oxytocin, is the glue to sustaining a human
bond and relationship. Oxytocin is appreciated for its central role in how the brain encodes
social memories and links these memories to subsequent social stimuli. Chocolate has the
power to heighten those everyday moments because of both of its emotional and pyscho-
logical effects.
Why does Crispello feel right?
As we know, people like to connect to other people. We create social situations like pot-
lucks to bring people together to mingle.
But, what makes pralines unique is that you are often sharing them with people who you
already trust and anticipate a good interaction with. Already the oxytocin is flowing, but
Crispello is different than the convention.
Crispello encourages the bonding process because it acknowledges that it’s not a single
action that causes loved ones to bond, but rather a series of moments. The bag of individu-
ally wrapped pralines contain a bag full of little moments, chances, and opportunities to
nudge those that you have an affinity towards to become closer.
EXTREMES OF BONDING
no attachment extreme attachment
Feral Child Helicopter parents
is a human child who has hover closely overhead, rarely out of
lived isolated from human reach, whether their children need them
contact from a very young or not. In Scandinavia, this phenom-
age, and has no experi- enon is known as curling parenthood
ence of human care, and describes parents who attempt to
loving or social behavior, sweep all obstacles out of the paths
and, crucially, of human of their children. It is also called "over-
language. parenting". Parents try to resolve their
child's problems, and try to stop them
coming to harm by keeping them out of
dangerous situations