3. Overiew
Amul is a household name in the Indian scenario. It is
well known for its unique advertisement campaigns
and packaging. In the case of ‘Milk products’ it is not
only necessary for the packaging to be attractive and
attention drawing but also to maintain the quality
intact for a ling time as the products are highly
perishable. Amul has many products like milk, butter,
cheese, spreads etc under its portfolio.