Twitter & Nonprofits
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Leveraging Collaborative Technology to Better Serve Children & Youth. See http://wiredpen.com/2010/06/25/twitter-and-non-profits/
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Twitter & Nonprofits
- 1. Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill @
- 3. 89%
Notes de l'éditeur
- Social Media : new era - traditional gatekeeper role diminished : gone is the audience as passive vessel for information
- 89 percent of nonprofit organizations are using some form of social media – July 2009 - http://philanthropy.com/blogPost/Nonprofit-Groups-Outpace/10176/
- Differentiate Twitter from traditional medai.
- The “but why do people want to know what I had for breakfast” tweet/pushback.
- Note: verified account – ratio of followers to following – listed number
- TweetStats show frequency, timeline, trend
- Tweet Stats : @ replies and RTs shows type of conversation
- Promo Example. The bulk (85 percent) of Mayo Clinic tweets are promotional or links to health-related resources, Aase invites people to submit their questions as tweets using the Mayo Radio hashtag (#mayoradio), both before and during the radio show while it is live.
- Promo example August 12, 2009, Children’s Mercy handed the hospital’s Twitter account over to Shari Flanagan to tweet before, during and after her daughter, Caity, had surgery for Crohn’s disease
- Whole Foods motivation to RT
- @Reply Example Be sensitive to answers that shouldn’t be made public and the limits of Twitter’s 140 characters
- WHY social media as a communications tool? Mobile : ubiquitous
- Mobile ubiquitous : three generations
- Mobile ubiquitous : The fourth generation