Skype allows users to communicate with others worldwide for free through voice calls, video calls, and text messaging. It can be used on multiple devices including phones, laptops, tablets, and desktops. While useful for all ages, Skype is particularly popular with users aged 25-34. Key features that make Skype safer and easier to use than other communication apps include its lack of public profiles, friend suggestions, and direct sharing of phone numbers.

2.  The purpose of any social media site is to
connect with others, share ideas, and
explore new things.
 The purpose of Skype is to solely
communicate with others.
› Visually
› Verbally
› Text
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3.  Zero Cost
 World wide through internet
 User Friendly
 Available for all devices
› Cell Phone
› Laptop
› Tablet
› Desktop
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4.  The intended audience for this app is for
all ages.
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16-24 yr 20%
25-34 yr 32%
35-44 yr 15%
45-54 yr 16%
55+ yr 17%

5.  Yes.
› Mood updates
› Group Messaging
 Safer than Facebook
› Difficult “Name Search”
› No “People you may know”
› Direct Phone Numbers
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6.  Zero Cost
› Allows you to talk to connect without the
hassle of cell phone fees
 Connect with other countries
 Easy Interviews
 Easy Access
› Skype | Free calls to friends and family
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7. 6

8. 7
Yes No
› Skype allows me
to connect to
others worry free
from my phone
company.
› Easy Navigation
› Camera Use
› Phone calls when
app is closed.

9. 8
• 32% of
teens (11-
16) in the
UK use
Skype
weekly
• Minutes
used on
Skype
video
and
voice
calls: 1.4
trillion
• Adult
internet
users
that use
Skype
monthly:
17%

10. 10

11.  Contrast was used with the logo color
and PowerPoint
 Repitition of being a user friendly app is
used numerously
 Alignment is shown in every slide with
precision instead of disorganization
 Proximity is used in showing how it works,
and also in the fun facts.
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