1. Move
the needle
KEITH FINGER
Marke0ng Leadership
to Drive Revenue

2. how do i help
increase
revenue?

3. 20
of marke3ng exper3se
to create and
implement marke3ng
years programs that…

4. a@ract nurture
new customers future customers

5. monitor, measure and boost ROI

6. why do companies
need
a CMO for hire?

7. marke3ng
is
mul0‐faceted
and
messy

8. revenue growth has
stalled

9. they’re doing well
and want to get to the
next level

10. does this
sound like
you?

11. “we spend money
and have nothing to show for it.”

12. “we’ve tried everything…
…nothing seems to work.”

13. “we can’t
find the
right leads
for us.”

14. “we’re doing well
and want to keep up the
momentum”

15. what is
marke0ng?

16. service delivery sales channels sales process
products & services segmenta0on
compe00on people
pricing brand
promo0on

17. 5 step process

18. 1 2 3
findings
ini3al situa3on
&
consulta3on analysis recommenda3ons
4 5
implementa3on measurement

19. how do i move the revenue needle?

20. the client
CASE STUDY
15‐year old manufacturer of
displays / fixtures
the situa0on
declining sales for two years

21. the problem
CASE STUDY
viewed as a commodity,
sold on price
poor branding, weak image
no planning or promo3on

22. CASE STUDY expert recommenda0ons
focus on 2 of 5 customer types
that will jump‐start profits
increase revenue with
value‐added offerings that
make the business stand out
develop profile of the perfect
customer

23. CASE STUDY expert recommenda0ons
proac0ve lead genera3on,
online nurturing program
track progress with
sharply‐defined metrics
add new sales tools &
website to supplement
outbound calling program

24. who is my target client?

25. why keith finger…

26. focused on
Results

27. deep
exper0se

28. expert
strategist

29. risk‐free
guarantee

30. get results by outsourcing your
marke3ng challenges

31. 770.309.5651
keith@keithfinger.com