1. Mobile Marketing 2012:
How to Leverage Mobile Users to drive
revenue
Keith Griffis
@MrSimpleMedia
Simple Media Marketing
www.SimpleMediaMarketing.com
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2. Agenda
• Mobile Statistics
• What is Mobile Marketing?
• Basics of Mobile Marketing
• Mobile Advertising
• SMS Text Campaigns
• Open Discussion
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3. Who am I?
• Web Nerd starting at 14
• B.S. EE & MBA
• Full Time Marketing
• Marketing Blogger Keith Griffis
Social Media & Internet
Marketing Consultant
• Speaker/Coach
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4. Guess that number?
101,300,000
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5. Guess that number?
101,300,000
Mobile Subscribers using
smartphones in U.S.*
13% growth in 1 year (U.S. Population is 300M)
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*Data provided by MobileLens and published courtesy of techncrunch.com Page 5

6. Usage statistics
• 74.6% Use their Smartphone for SMS
Texts.
• 48.6% Use Mobile Apps
• 50% Use Mobile Browsers
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7. What is
Mobile Marketing?
Goal of MM is to obtain
customers via mobile
technology (Mobile Apps, SMS
Text, etc) for a specific
purpose
(i.e. Visit a location, make a
purchase, or capture a lead)
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8. What is a
Mobile Device?
Basic Phones Smart Phones w/ Data Plan Tablets
(SMS Only) (iPhone, Droid, Blackberry) (iPad, Galaxy)
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9. Are All Mobile
Devices the Same?
= = ?
No! Demographic, Available Technology, Usage
Behavior, & Marketing Tactics Differ between
devices.
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10. Demographic per Device
Age/ Lifestyle/ Personal/
Finances tech saavy Business
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11. Available Technology
SMS Only
SMS/MMS Text, Mobile Apps,
Mobile Apps, Mobile Web
Mobile Web
Different Technology dictates different marketing
techniques per device.
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12. Behaviors per Device
Everyday use, Casual Browsing,
shopping, Traveling
Talk first,
directions,
text second
games.
Different behavior dictates different marketing
techniques per device.
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13. How do we leverage
Mobile Users?
1. Get in front of them
3. Capture the Lead
5. Make the Sale!
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14. Get in Front of Customers
SMS Text
Campaigns Mobile Ads Mobile Apps
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15. How do SMS Text
Campaigns Work?
1. User Text a code to a
special number
3. User is added to a list
5. Company sends periodic
texts to the list
(like email lists)
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16. A few uses
for SMS Text?
Deals & Real Estate Local biz
Discounts Updates
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17. Service for
SMS Text Campaigns?
SimpleTexting.com offers 30 day free trial
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18. How do Mobile
Ads work?
1. User is using an app
and clicks a mobile ad
3. User is taken to a
landing page with a
form or phone #
5. User signs up on form
or calls #.
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19. A few uses
for Mobile Ads
Event Multimedia Restaurants
Promotion Content
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20. Services for
mobile ad campaigns?
Admob iAds Yp Mobile &
by Google by Apple Others
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21. Capture the Lead
Use a landing page with 1 Call to Action
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22. How to leverage
mobile apps?
Create Your Leverage Existing Apps
Own App
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23. Existing Mobile
Apps to use?
Location-based Product-based Map-Centric
Checkins Checkins Apps
(Checkpoints) (ShopSaavy)
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24. Make the Sale
70% use Smartphone
while shopping.
20% of Visitors who visit
mobile-optimized
site, Call.
Stats courtesy of DudaMobile.
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25. Thank You!
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26. Thanks for Hanging in there!
Download bonus materials at:
www.SimpleMediaMarketing.com/EnterpriseCtr/
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