2. Multi Platform Advertising Sites
Irish Examiner & Breaking
News Online:
• Banner campaigns, high
impact formats
Irish Examiner &
Breaking News Mobile:
• Banner campaigns and Rich
Media capabilities
Irish Examiner &
Breaking News iPhone &
Android App:
• Banner campaigns and Rich
Media capabilities
Irish Examiner & Breaking
News iPad app:
• Banner campaigns and Rich
Media capabilities

3. Landmark Digital
Local, national and international audience network
2.8 million UU per month & 20 million PIPM

4. Breakingnews.ie
Description: Leading online news resource with the
latest news from Ireland and around the world.

5. BreakingNews.ie - Demographics
53%
47%
Dublin
Age Profile:
69%
Visit the Site
Every Day
37%
30% 20-39
25% 40-49
40% 50+
CEO/Senior Manager
Cork
14%
Self Employed
Rest of Munster
13%
16%
Office
Rest of Leinster
Connaught
Ulster
Other
21%
9%
4%
2%
Unemployed
Trainee/Student
Retired
Other
9%
34%
3%
5%
14%
19%

6. Irish Examiner
Description: Online edition of Irish Examiner covering
national and international news and current affairs.

7. Irish Examiner - Demographics
66%
34%
Dublin
Rest of Munster
30% 20-39
25% 40-49
40% 50+
CEO/Senior Manager
16%
Cork
Age Profile:
36%
Visit the Site
Every Day
31%
Self Employed
12%
Office
12%
Rest of Leinster
8%
Unemployed
Connaught
7%
Trainee/Student
Ulster
4%
Retired
Abroad
18%
22%
Other
21%
4%
5%
17%
23%

8. Sponsorship Package
Opportunity to buyout section and have
exclusivity on the Irish Examiner and
Breaking News across web, mobile and
tablet. 100%, 75% and 50% SOV
opportunities.
Sponsorships available on:
– Business sections
– Sports sections
– Lifestyle and Showbiz sections
– Property section (Irish Examiner)

9. What is Native Advertising?
Native advertising is a web advertising method in which the advertiser
attempts to gain attention by providing content in the context of the user's
experience.
• Runs within the editorial stream on the sites Features
• Integrates fully into the design and editorial concept of the vertical
• Is useful to and meets the expectations of the sites audience – adds value
• Remains clearly marked as advertising content
• Created collaboratively between the site and the client
• Add value to consumer experience
• Opportunity for Native Advertising on the Irish Examiner and Breakingnews.ie on
mobile, tablet & web

10. Native Advertising on Landmark
Advertising and Branding opportunities:
• HPTO
• Leaderboard and MPU impressions
• Expandable MPU or halfpage
• Designated hub
• Sponsored story
• Social media integration
• Advertisement feature […] with logo

11. Vodafone Hub Irish Examiner

12. Vodafone Hub Irish Examiner

13. Munster Rugby Case Study

14. Munster Rugby Case Study

15. Munster Rugby Case Study

16. Landmark Web Formats
Web Formats Available on Irish
Examiner and Breaking News
Opportunities
• Native Advertising
• Sponsorship
• HPTO
• High Impact MPU &
Leaderboard
• Billboard
• Pushdown
• Sidekick
• Cascade
• Slider
• ePlayer Integration
• E-Player Integration

17. Landmark Mobile Formats
Mobile Formats Available on
Irish Examiner and Breaking
News
Opportunities
• Standard
• Rich media
• Interstitial
• Mobile pull
• Mobile slider
• Sponsored story
• E-Player Integration