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Doing the wrong things righter?
     Dr. Keivan Zokaei (Director of M.Sc. in Lean Service Operations)

     Professor Melanie Fritz, Lean Enterprise Research Centre, Cardiff University




     The term Lean is arguably the most unfortu-                is translated as “Jing Yi” which means the             patients with learning disabilities’. Such indi-
     nate phrase in the management lexicon. It                  essential core for the benefit of people. For          cators drive GP behaviour to focus on referring
     was coined in the 1980’s by John Krafcik – now             the Chinese Lean goes beyond value creation            people for various tests and examinations and
     Acting President and CEO of Hyundai Motor                  for the customer to include a wider range of           to focus on data management tasks. Similarly,
     America – to describe Toyota’s ability to do               stakeholders – at least potentially.                   the framework encourages practices to provide
     more with less and what seemed to be a re-                                                                        appointments within 48 hours as well as offe-
     lentless focus on waste elimination. However,
     as the Lean community learnt more from the                          LEAN=“精益”                                     ring certain range of appointments. Effectively
                                                                                                                       the ‘practice management’ indicators incenti-
     Toyota Production System, it became increa-                                                                       vise offering 10 minute slot (or even shorter) to
     singly obvious that waste is crucially defined in             精 (Jing)=Essentials, take                           each patient.
     relation to value. Waste elimination is a virtue               out waste and focus on                               The QOF indicators seem plausible, on the
     so long as it leads to value enhancement,                            essentials                                   surface. However, they curiously ignore the
     e.g. inventory reductions leading to shorter                                                                      actual purpose of the system which is treating
     delivery times for the customers at a given
                                                                   益(Yi)=Benefit for people                            the patient. For example the 10 minute slots
     or even lower cost. Whereas the term Lean                      (Consumer, Employee,                               sometimes mean that the GP is not able
     carries a strong efficiency connotation, Toyota                  Employer, Society)                               to treat patients leading to repeat visits. In
     Production System is all about effectiveness.                                                                     fact when a Vanguard consultant carried
     We define efficiency as doing things right and                                                                    out a study of the demand in a practice in
                                                                Focusing on effectiveness means starting with
     effectiveness as doing the right things.                                                                          England he found that patients were visiting
                                                                value and understanding the purpose of the
       The dubbing of the Toyota system as “Lean”                                                                      the practice between 1 and 16 times for the
                                                                system from the customers’ point of view. No-
     is an American manipulation influenced by                                                                         same – or closely related – condition. This
                                                                netheless, conventional management thinking
     the mass production paradigms. In fact when                                                                       clearly shows high levels of failure demand or
                                                                is preoccupied with measuring and improving
     Lean is translated to other languages it often                                                                    demand which arises as a result of the system
                                                                cost or efficiency which very often could lead
     takes on different meanings closer to its                                                                         not doing something right. Ironically a given
                                                                to increasing costs. We visit the example of
     origins. In French the literal translation of Lean                                                                practice can go on to receive high financial
                                                                primary care and GP practices in the National
     results in “gestion maigre” meaning skinny                                                                        rewards by only focusing on good record kee-
                                                                Health System in the UK. General Practitioner
     or anorexic management. It is interesting                                                                         ping, by having many patients on the register
                                                                doctors [praktiserende læger] are regulated
     that this translation is sometimes used in the                                                                    and turning around appointments as quickly as
                                                                and rewarded by the government through the
     French speaking parts of Canada, maybe sho-                                                                       possible regardless of the actual outcomes for
                                                                Quality and Outcome Framework (QOF). Put
     wing mass production influences. However,                                                                         the recipients of the service. The QOF pretty
                                                                simply, the higher the score in the QOF, the
     the common phrase for Lean management                                                                             much means that practices are being incenti-
                                                                higher the financial reward for the practice.
     in French is “gestion au plus juste” meaning                                                                      vised to do the wrong things righter. For those
                                                                The government claims that the framework
     the most appropriate or justified manage-                                                                         who would like to know more about effec-
                                                                helps practices to benchmark and improve the
     ment. While Germans and Italians prefer to                                                                        tiveness thinking in the UK public sector, we
                                                                delivery and quality of care that the patients
     use the English phrase, Persians translate                                                                        suggest reading a recent report on Lean and
                                                                receive. There are hundreds of indicators
     Lean production as pure or limpid production                                                                      systems thinking approaches: www.wao.gov.
                                                                within the framework nearly all of which mea-
     which again provides a value connotation as                                                                       uk/assets/englishdocuments/Systems_Thin-
                                                                sure ‘activity’ within the practice such as this
     well as emphasising the simplicity aspects of                                                                     king_Report_eng.pdf.
                                                                one: ‘the practice can produce a register of
     TPS. But most interesting, in Mandarin Lean


34                                                                                                                                          EFFEKTIVITET NR. 2 2010

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Doing the Wrong Things Righter?

  • 1. Doing the wrong things righter? Dr. Keivan Zokaei (Director of M.Sc. in Lean Service Operations) Professor Melanie Fritz, Lean Enterprise Research Centre, Cardiff University The term Lean is arguably the most unfortu- is translated as “Jing Yi” which means the patients with learning disabilities’. Such indi- nate phrase in the management lexicon. It essential core for the benefit of people. For cators drive GP behaviour to focus on referring was coined in the 1980’s by John Krafcik – now the Chinese Lean goes beyond value creation people for various tests and examinations and Acting President and CEO of Hyundai Motor for the customer to include a wider range of to focus on data management tasks. Similarly, America – to describe Toyota’s ability to do stakeholders – at least potentially. the framework encourages practices to provide more with less and what seemed to be a re- appointments within 48 hours as well as offe- lentless focus on waste elimination. However, as the Lean community learnt more from the LEAN=“精益” ring certain range of appointments. Effectively the ‘practice management’ indicators incenti- Toyota Production System, it became increa- vise offering 10 minute slot (or even shorter) to singly obvious that waste is crucially defined in 精 (Jing)=Essentials, take each patient. relation to value. Waste elimination is a virtue out waste and focus on The QOF indicators seem plausible, on the so long as it leads to value enhancement, essentials surface. However, they curiously ignore the e.g. inventory reductions leading to shorter actual purpose of the system which is treating delivery times for the customers at a given 益(Yi)=Benefit for people the patient. For example the 10 minute slots or even lower cost. Whereas the term Lean (Consumer, Employee, sometimes mean that the GP is not able carries a strong efficiency connotation, Toyota Employer, Society) to treat patients leading to repeat visits. In Production System is all about effectiveness.   fact when a Vanguard consultant carried We define efficiency as doing things right and out a study of the demand in a practice in Focusing on effectiveness means starting with effectiveness as doing the right things. England he found that patients were visiting value and understanding the purpose of the The dubbing of the Toyota system as “Lean” the practice between 1 and 16 times for the system from the customers’ point of view. No- is an American manipulation influenced by same – or closely related – condition. This netheless, conventional management thinking the mass production paradigms. In fact when clearly shows high levels of failure demand or is preoccupied with measuring and improving Lean is translated to other languages it often demand which arises as a result of the system cost or efficiency which very often could lead takes on different meanings closer to its not doing something right. Ironically a given to increasing costs. We visit the example of origins. In French the literal translation of Lean practice can go on to receive high financial primary care and GP practices in the National results in “gestion maigre” meaning skinny rewards by only focusing on good record kee- Health System in the UK. General Practitioner or anorexic management. It is interesting ping, by having many patients on the register doctors [praktiserende læger] are regulated that this translation is sometimes used in the and turning around appointments as quickly as and rewarded by the government through the French speaking parts of Canada, maybe sho- possible regardless of the actual outcomes for Quality and Outcome Framework (QOF). Put wing mass production influences. However, the recipients of the service. The QOF pretty simply, the higher the score in the QOF, the the common phrase for Lean management much means that practices are being incenti- higher the financial reward for the practice. in French is “gestion au plus juste” meaning vised to do the wrong things righter. For those The government claims that the framework the most appropriate or justified manage- who would like to know more about effec- helps practices to benchmark and improve the ment. While Germans and Italians prefer to tiveness thinking in the UK public sector, we delivery and quality of care that the patients use the English phrase, Persians translate suggest reading a recent report on Lean and receive. There are hundreds of indicators Lean production as pure or limpid production systems thinking approaches: www.wao.gov. within the framework nearly all of which mea- which again provides a value connotation as uk/assets/englishdocuments/Systems_Thin- sure ‘activity’ within the practice such as this well as emphasising the simplicity aspects of king_Report_eng.pdf. one: ‘the practice can produce a register of TPS. But most interesting, in Mandarin Lean 34 EFFEKTIVITET NR. 2 2010