Blog monetization has drastically changed over the last ten years. We’ll discuss how to prepare for what comes next. It will involve writing down your goals!

1. Plan Your Next Evolution

2. Greg Hoffman
President, CEO
greg@apogeeagency.com
www.apogeeagency.com

3. Journalism 101.
Tools I still use in 2017 (but the camera has been upgraded).

4. Me and Newt.
Newt didn't like Editorial Board meetings.

5. The newspaper story that nearly caused a meltdown.
Wife #2 is on the right.

6. Daily Knowledge
I love the smell of ink in the morning.

7. I’m a Sultan of Swing.
Vinyl rocks.

8. “I’m not writing it down to remember it later, I’m writing it
down to remember it now.”
I love that quote.

9. These might take about ten years to fill.
Half that, if I get on a hot streak.

10. The Palomino Blackwing family.
The Pearl (top) is my favorite.

11. You can never have too much graphite.
I take donations.

12. Fueling my Obsession

13. Did you know there was this much variety in pencils?
courtesy mental_floss video

14. “Decide what it is you want.
Write that shit down.
Make a fucking plan.
And work on it.
Every.
Single.
Day.”
Rae Dolan, PushFire.com

15. “Life doesn’t care for your plans. It will not respect them and
it has no obligation to follow them.”
Bill Aicher, billaicher.com

16. Greg’s Ten Year Plan
Public Speaking
Write a Book
Create a Newsletter
Build Revenue
Attend Conferences
Learn Dreamweaver
Annual Re-evaluation

17. “I feel satisfaction when I physically
check an item off my list.”
Fast Company writer and copy editor Michelle Lewis

18. “…writing stimulates an area of the
brain called the RAS (reticular
activating system), which filters and
brings clearly to the fore the
information we’re focusing on.”
Maud Purcell, psychotherapist and journaling expert

19. “…even when laptops are used
solely to take notes, they may still
be impairing learning because their
use results in shallower processing.”
“The Pen is Mightier Than the Keyboard: Advantages of Longhand
Over Laptop Note Taking”, Mueller and Oppenheimer

20. Laptop v
Longhand:
Dawn of Justice
“The Pen Is Mightier Than the
Keyboard: Advantages of Longhand
Over Laptop Note Taking”
Pam A. Mueller1 and Daniel M.
Oppenheimer2
1Princeton University
2University of California, Los Angeles
h/t Carolyn Tang Kmet
@catango

21. Action Points
It’s Not Just About Affiliate Marketing, Don’t Worry

22. You should start now, if you haven’t already. Hint, hint.
Write it Down
Point #1

23. Use Your Analog Brain
Write things down in your own words
Keep them in a notebook close by
Don’t rip out the pages
Write in pencil, cross off in pen
Erase when necessary
Expect things to change and evolve

24. Blog Monetization
Using a pencil makes you money?

25. “You really have to have a half-
dozen different streams of income.”
Anne Parris, MidLifeBoulevard.com

26. Courses, Books, Videos, Training, Inventions. You know. Stuff.
Create Your Own Product
Point #2

27. Sources of Income: 2017 and Beyond

28. They make money. Get inside their heads and poke around.
Think Like an Affiliate
Point #3

29. This site has made money every month for more than 10 years.
courtesy Tricia Meyer

30. The fine art of deciding who gets paid what. Fairly.
Understand Attribution
Point #4

31. We aim to protect influencers.
Purple cookies are yummy.

32. It's the future. And it’s coming fast.
Get Cozy with
Hybrid Marketing Models
Point #5

33. Media Rate Standards
Small Influencers Larger Influencers MEGA! Influencers
Under 5,000 Followers
Less than 10%
Engagement
Over 20,000 Followers
Less than 100k Followers
20%+ Engagement
Over 100,000 Followers
20%+ Engagement
$250 per post $2,500 per post $5,000 per post
From Stephanie Robbins, Health & Wellness Influencer Manager

34. Qualifications for Hybrid Models
In a specific niche
1,000+ Followers on
Facebook and/or Instagram
15%+ Engagement

35. Hybrid Compensation Formula
Commission bump to 10%
Bonuses based on Sales:
5 sales - $50 • 10 sales - $50 • 15 sales - $100
Total in bonuses after 15 sales generated: $200
Commission on an Average Order (AOV) of $80: $8
Commission on 15 sales: $120
$320 total compensation and recurring commissions for the
life of the website, as long as the affiliate links remain active
In an affiliate program with a default commission rate of 8%Less up front per post
In exchange for

36. Be a place someone goes, not a place someone ends up.
Be a Destination
Point #6

37. Nobody ends up here by accident.
Except that one time. Watch the excellent documentary series “Gilligan’s Island” to see the harrowing tale.

38. Your life might very well depend on it. (I mean everything.)
Test Everything
Point #7

39. Every business relationship is made possible by a personal
relationship. Every one.
Build Relationships.
Personal Relationships
Point #8

40. Affiliate Summit
Random people building relationships.

41. Mastermind Groups Work
"my hero" ^^^

42. #1 – Write it Down
#2 – Create Your Own Product
#3 – Think Like an Affiliate
#4 – Understand Attribution
#5 – Get Cozy with Hybrid Marketing Models
#6 – Be a Destination
#7 – Test Everything
#8 – It’s All About Relationships
Your 8 Action Points

43. Greg Hoffman
President, CEO
greg@apogeeagency.com
www.apogeeagency.com