Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Additionally, social media tools like Twitter, LinkedIn, bookmarking tools like Delicious, and blogging can be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iPhones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues.
1. To prepare for this session, please access your smart
phone’s application store and download a free QR
Social Media Reader.
twitter
Kaywa
Facebook BeeTagg Qrafter Bakodo
Reader
chats
Fan Page
LinkedIn
QRReader i-nigma TapReader ATTScan
networking ner
QR codesDroid
QR
Webinars you have a QR Reader
Once
Blogs
loaded on your smart phone
Delicious code to test if it is
scan this
bookmarking
functioning correctly.
tweets
2. Harnessing
Social Media
twitter
the Power of
Facebook Social Media
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious Dr. Kella Price, SPHR, CPLP
bookmarking @kellaprice
tweets drkellabprice@gmail.com
3. Who is “live tweeting this
presentation?
#ASTDLV
Social Media
twitter During this collaborative
Facebook session, please feel free to
chats Tweet your;
Fan Page •Ideas
LinkedIn •Tips
networking •Tricks
QR codes •Discoveries
Webinars •Ah Ha! Moments
Blogs So that everyone can benefit!
Delicious •Other useful hashtags:
bookmarking #socialmedia #ASTD
tweets
3
4. What do you want to take
from this session? #ASTDLV
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
5. Did you know…
Social Media
twitter
Facebook • Youtube video :
chats http://bit.ly/JwiNhz
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
5
6. How does the technology
Social Media impact YOU?
twitter • More peer-to-peer collaboration
Facebook
chats • Better knowledge transfer
Fan Page • Real-time activities and
LinkedIn
networking information
QR codes • Low skills required to use
Webinars
Blogs • Low cost to implement
Delicious
bookmarking • Increase training
tweets opportunities/modalities
6
7. Social Networking
Social Media
twitter
Facebook • Expand network
chats • Learn and discuss in brief
Fan Page
format
LinkedIn
networking • Fast, real-time
QR codes
Webinars • Twitter
Blogs
• LinkedIn
Delicious
bookmarking • Facebook
tweets
7
8. Social Media
twitter
Facebook BUILD YOUR
chats
Fan Page BRAND
LinkedIn
networking
by building a
QR codes
Webinars
PERSONAL
Blogs
Delicious
CONNECTION
bookmarking
tweets Tweet me!
@kellaprice 8
#ASTDLV
#socialmedia
9. Twitter for Trainers
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
9
10. How do I get started?
Social Media
twitter • Set up your account – recognizable name
Facebook • @kellaprice
chats • @LnDDave @HRBlogger
Fan Page
• Brand yourself
LinkedIn
networking – 1 line “bio”
QR codes – Website address
Webinars – Actual location
Blogs
– Use a picture
Delicious
bookmarking • Customize background
tweets
10
11. Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
11
12. Twitter networking intro
(name,role,company, your biggest
Social Media accomplishment this week) #ASTDLV
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
13. What should I tweet?
Social Media
twitter • Images • Valuable
Facebook • Videos resources
chats
Fan Page • Blog Post • News
Video on how to Updates –
LinkedIn use Twitterfeed:• Responses
networking Twitterfeed • Announcements
http://bit.ly/Twitfeedtut
QR codes (twitterfeed.com)
Webinars • Ask Questions
Blogs
• Interesting
Delicious Comments,
bookmarking inspirational
tweets thoughts
14. What should I tweet?
Social Media
twitter • Images • Valuable
Facebook • Videos resources
chats
Fan Page • Blog Post • News
LinkedIn Updates – • Responses
networking Twitterfeed • Announcements
QR codes (twitterfeed.com)
Webinars • Ask Questions
Blogs
• Interesting
Delicious Comments,
bookmarking inspirational
tweets thoughts
15. Creating a Tweet in 140
characters…or less
Social Media
twitter
As the economy falters in mid
StepStep 1: shorten link
5:
4:
3: Remove unnecessary
2: Add hashtags that do
vowels
words where
2011 amid market volatility and
Facebook reports, U.S.
mixed labor possible, of, the) and
words (a, change “to” to “2”
not impact meaning
employee confidence related to
chats http://bit.ly/nvoZN6
2Q 2001 U.S. employee
unnecessary spaces, like after
Fan market fell to levels and the
pay raises, job security
job Page last confidence relatd 2pay
2Q 2001 U.S. employee
U.S. employee confidence
commas and periods. raises,
LinkedIn
seen during the height of the job security&job markt raises,
confidence relatd 2pay fell
related to pay raises, job
networking recession, according
2008-09 2levels of 2008-09.
job security&job in mid-
security&job market fell to
Economy falters markt fell levels
to the second-quarter 2011 http://bit.ly/nvoZN6
2levels of employee confidence
of 2008-09, according to 2Q
2011:U.S. 2008-09. #economy
QR codesEmployment
Glassdoor
Confidence Survey.
Webinars
#HR http://bit.ly/nvoZN6
http://bit.ly/nvoZN6
2011.#SHRM
related to pay raises, job
http://www.shrm.org/hrdiscipline
Blogs security and job market fell to
s/compensation/Articles/Pages/ Now the tweet is exactly 140
levels last seen during height of
Delicious
Confidence.aspx characters!
2008-09 recession, according to
bookmarking
tweets
second-quarter 2011 Glassdoor
Employment Confidence
15
Survey.
16. Find your followers…
Social Media
twitter
• Send invites to your email or
Facebook
chats contact list
Fan Page • Find them on Twitter
LinkedIn
networking • Think potential clients as well as
QR codes existing ones
Webinars
Blogs • Colleagues and other WLPs
Delicious
bookmarking
• Use hashtags (#ASTD)
tweets
16
17. Interacting with your
Social Media followers…
twitter
Facebook • Sphere of influence
chats • Tweet
Fan Page
LinkedIn • Retweet (RT)
networking
• Replies (@kellaprice)
QR codes
Webinars • Hashtag (#socialmedia)
Blogs
Delicious • Direct message
bookmarking
tweets
17
18. Find your followers…
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
18
Source: http://searchengineland.com/images/sphere-of-
influence.gif
19. Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
19
Source:
http://socialreflexion.com/img/inf
ographics/infographic-ex-4-
20. Follow ASTD chapters
Social Media on Twitter!
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
20
21. Follow other experts #FF
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
21
22. Twitter Crowdsourcing!
Social Media #FF Who and why?
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
23. Use synchronous posting tool
Social Media
twitter
• Hootsuite, Tweetdeck
Facebook
chats • Link accounts to facilitate
Fan Page updates
LinkedIn
networking • Microblogging increases visibiilty
QR codes – Include links, video snippets
Webinars
Blogs • Keep pages active and change
Delicious them often
bookmarking
tweets
23
24. Link Shortener
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
24
25. Link Shortener Analytics
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
25
26. Twitter Chats
Social Media
twitter
• http://bit.ly/ChatSched
Facebook
chats • #CPLPtalk
Fan Page
LinkedIn
• #lrnchat
networking • #elearnchat
QR codes
Webinars • #RealWPLearn
Blogs
• #astdchapters
Delicious
bookmarking
tweets
26
27. Chat Tools
Social Media
twitter
• Tweetchat
Facebook
chats • TweetDeck
Fan Page
LinkedIn
• HootSuite
networking • TweetReports
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
27
28. Tweetreports
Social Media
twitter
http://bit.ly/Tweetreports
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
29. Lists
Social Media
twitter
Facebook
chats
•Fan Page
Facilitates communicating targeted messages
LinkedIn
• Filter
networking method
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
29
30. Paper.li
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
31. Social Media
twitter
Facebook The Most Complete Twitter
chats
Fan Page Application List Available
LinkedIn
networking
QR codes http://bit.ly/JbSvLS
Webinars
Blogs
Delicious
bookmarking
tweets
32. What is your favorite
Social Media Twitter tool and why?
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
33. Using in Training
Social Media Sessions: Pre-Session
twitter
Facebook • Obtain Twitter handles on
chats registration
Fan Page
• Create Twitter list of participants
LinkedIn
networking • Provide tutorial Pre-Session
QR codes
Webinars • Send pre-session communication
Blogs (Job Aid – Infoline)
Delicious
bookmarking
tweets
33
34. Planning the session
Social Media
twitter • Make key points in tweetable
Facebook BUILD YOUR BRAND
sentences
chats
Fan Page
by building a
• Use tweets on slides
LinkedIn PERSONAL
networking
QR codes CONNECTION
Webinars
Blogs
Delicious
bookmarking
tweets Tweet me!
@kellaprice 34
#ASTDLV
#socialmedia
35. Planning the session
Social Media
twitter • Make key points in tweetable
Facebook
chats
sentences
Fan Page • Use tweets on slides
LinkedIn
networking • Ask active users to participate in
QR codes session tweets
Webinars
Blogs • Get a Twitter moderator
Delicious
bookmarking
tweets
35
36. Twitter Moderator
Social Media
twitter
• Can also have an administrator to
Facebook
chats tweet on your behalf
Fan Page • Knowledge of Twitter and subject
LinkedIn
networking
matter
QR codes • Clarify questions and comments
Webinars
Blogs • Stimulate discussion
Delicious
bookmarking
• Pre-plan tweets
tweets
36
37. Backchannel Tools
Social Media
twitter
Facebook • Wiffiti
chats • Tweetchat
Fan Page
LinkedIn • TwitterFall
networking
• TwitterFountain
QR codes
Webinars • SAP 2.0
Blogs
Delicious
bookmarking
tweets
37
38. Check the Backchannel
Social Media http://bit.ly/SAPtwitter
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
39. Using in Training Sessions:
Social Media Post-session
twitter
Facebook • Summarize key points
chats • Archive Tweets Learn how to make a
Fan Page Chat transcript:
LinkedIn • Resources
http://bit.ly/Js2r4G
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
39
40. Why Linkedin?
Social Media
twitter
Facebook
chats
• Connections
Fan Page
• Showcase profile
LinkedIn
• Add
networking credibility/reputation
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
40
41. Profile
Social Media
twitter • Headshot
Facebook • Headline
chats
Fan Page • Location
LinkedIn • Industry
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
42. Profile Basics
Social Media
twitter
• Summary
Facebook • Experience
chats • Languages
Fan Page • Skills and Expertise
LinkedIn • Education
networking • Websites
QR codes • Interests
Webinars • Groups
Blogs • Honors and Awards
• Contact for…
Delicious
bookmarking
tweets
43. Profile Basics
Social Media
twitter
• Summary
Facebook • Experience
chats • Languages
Fan Page • Skills and Expertise
LinkedIn • Education
networking • Websites
QR codes • Interests
Webinars • Groups
Blogs • Honors and Awards
• Contact for…
Delicious
bookmarking
tweets
44. Profile Basics
Social Media
twitter
• Summary
Facebook • Experience
chats • Languages
Fan Page • Skills and Expertise
LinkedIn • Education
networking • Websites
QR codes • Interests
Webinars • Groups
Blogs • Honors and Awards
• Contact for…
Delicious
bookmarking
tweets
45. Profile Basics
Social Media
twitter DO: DON’T:
Facebook • Show results • Exclude job
chats • Be specific experiences
Fan Page • Keep • Exaggerate or
LinkedIn updated be dishonest
networking • List blogs,
QR codes Facebook,
Webinars company
Blogs website
Delicious • Get
bookmarking recommend
tweets ations
46. Add Connections
Social Media
twitter
• Search Options
Facebook
– Email address book
chats
– Company Name
Fan Page
– Dump
LinkedIn your address
networkingbook
– Advanced Search
QR codes
Webinars
• Blogs
Invitations
and
Delicious settings
contact
bookmarking
tweets
46
47. Add Connections
Social Media
twitter
• Search Options
Facebook
– Email address book
chats
– Colleagues
Fan Page
– Alumni
LinkedIn
–
networkingPeople you may know
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
47
48. Search for Connections
Social Media
twitter
• People
Facebook
• Company
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
48
49. Managing
Social Media Connections
twitter • New colleagues
Facebook • Contacts from suppliers
chats • People you meet at professional
Fan Page events
LinkedIn • Alumni
networking • New contacts added by your current
QR codes contacts
Webinars • Stay in touch
Blogs
• Search for new contacts periodically
Delicious
bookmarking
• Provide mutually beneficial
tweets connections for others
50. Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
51. Recommendations
Social Media
twitter
Facebook • Boost reputation
chats • Complete your profile
Fan Page • Can repurpose
LinkedIn
Satisfied clients
recommendations
networking • Best if not reciprocal
QR codes
Recommendations
Webinars
Blogs
Delicious New jobs, new clients
bookmarking
tweets
52. Alert!
Social Media
twitter
Facebook • Professional
chats
• Updated
Fan Page
LinkedIn • Active
networking • Establish rapport with
QR codes connections
Webinars
Blogs • Don’t be a leech
Delicious
bookmarking
tweets
52
53. Groups
Social Media
twitter • Find groups – think clients, not just
Facebook colleagues
chats
Fan Page • “Groups you may like”
LinkedIn
networking
• Participate regularly in discussions
QR codes
Webinars • Use job boards
Blogs
• Invite others to job
Delicious
bookmarking • Ask and answer questions
tweets
54. Job search
Social Media
twitter
• Look at group job and job
Facebook
chats discussion boards
Fan Page • Conduct a “search”
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
55. Applications
Social Media
twitter
• Twitter
Facebook
chats • Polls
Fan Page
LinkedIn
• BlogLink or WordPress
networking • Slideshare presentations
QR codes
Webinars • My Travel
Blogs
• Events
Delicious
bookmarking • Portfolio
tweets
56. Overlapping social platforms
Social Media
twitter
Facebook • Facebook
chats • Twitter
Fan Page
LinkedIn • Blogs/website
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
57. Promote
Social Media
twitter
• URL to profile in comments from
Facebook
chats websites
Fan Page • URL on Twitter
LinkedIn
networking • Share with other networks
QR codes • Make part of bio
Webinars
Blogs • Add to email signature
Delicious
bookmarking
tweets
58. LinkedIn Groups
Social Media
twitter
Facebook • Create your own group (ASTD
chats Atlanta)
Fan Page – Add websites
LinkedIn
networking – Upload contacts
QR codes – Use to create discussion, job
Webinars board, etc.
Blogs
Delicious – Open or closed?
bookmarking
tweets
58
59. Check the Backchannel
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
60. Social Media
Facebook
twitter
Facebook
chats
Facebook
Fan Page
LinkedIn
Users by Age
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
61. Facebook
Social Media
twitter • Create your business “fan” page
Facebook – Can send messages directly to your
chats fans
Fan Page
– YouTube video box, content info,
LinkedIn photos,blog
networking
QR codes – Post photos from meetings
Webinars – Send “invites”
Blogs – Upload Notes (press releases)
Delicious – https://www.facebook.com/PriceConsulting
bookmarking
tweets
61
62. Social Media
twitter
Facebook
chats Facebook
Fan Page
• Create your business “fan” page
LinkedIn
–
networkingCan send messages directly to your fans
QR codes
– YouTube video box, content info, photos,blog
Webinars
– Post photos from meetings
Blogs
Delicious
– Send “invites”
bookmarking
tweets – Upload Notes (press releases)
62
63. Elements of a
Social Media successful Fan page
twitter
Facebook • Network w/ other platforms
chats (links)
Fan Page
• Offer information VALUED by
LinkedIn
networking others
QR codes • Create contests that include
Webinars
Blogs participation
Delicious • Keep pages active
bookmarking
tweets
63
64. Blogging
Social Media
twitter
• Publish ideas or discussion
Facebook
chats – Write regularly
Fan Page • Most often linked to website
LinkedIn • Youtube
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
64
65. Tagging and Bookmarks
Social Media
twitter
• Learn from others, share
Facebook
chats
bookmarks
Fan Page • Long-term reference
LinkedIn • Can be public or to a specific group
networking
QR codes • Use links and tags to describe
Webinars • Reddit, technorati, delicious
Blogs
• http://www.delicious.com/stacks/kellaprice
Delicious
bookmarking
tweets
65
66. Generating QR Codes
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
66
67. Link Shortener
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
67
68. What are your takeaways?
#ASTDLV
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
69. Thank you!
What are your questions?
Social Media
twitter
Dr. Kella B. Price, SPHR, CPLP
Facebook
www.thepriceconsultinggroup.com
chats
Fan Page drkellabprice@gmail.com
LinkedIn 252.622.8119
networking Price Consulting Group
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
69
Notes de l'éditeur
SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
**Personal experiences – ASK audience
Building relationships with potential clientsCreating personal connections with existing clientsStaying informedhttp://twitter.com/#!/astdOC (@astdOC)
Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
Tweetchat is user-friendly and has some nice features. Using this tool is as easy as signing into Twitter, and searching a hashtag, which will direct you to a “TweetChat room”. Once you are in the Tweetchat for your hashtag, it eliminates the need to remember to add the hashtag, as it does it automatically for you. Additionally, the Twitter stream will auto-update using the timing you specify by clicking the “refresh speed” button. Using the “User Control” button, you can also feature particular users (like the presenter Tweets)and participants that you like (think experts) and block users (i.e. if the hashtag is being used by someone whose comments have no relationship to your topic). This button also allows you to block re-tweets to eliminate repetitive content. Finally, there is a pause button to suspend the refresh of the page if you are discussing a particular tweet with the audience.
Tweetreports $9 per month basic subscription, search engine is FREEThe easiest method that I’ve used is TweetReports.com :Go to TweetReports: http://search.tweetreports.com/advanced_search.phpIn the “hastag” box, enter the hashtag for your chat (i.e. #lrnchat)Enter the date of your chat in the “Since This Date” and “Until This Date” boxes.Click on the “Search” button.If you want to keep the transcript, click to export it to .HTML and use the “Print” button to create a readable file or hard copy. The transcript will be in chronological order, from oldest post to most recent, which facilitates following the discussion. The .HTML file also has capabilities for you to click and instantly reply or retweet a message. Another benefit of Tweetreports is that is offers analytics at the top of the page, including number of contributors, links, retweets, and replies.
Paper.li is an application that uses your Twitter data to create a newspaper based on the information tweeted by you, and people you follow, as well as hashtags that you designate. The best part is that it is all automated, so once you set it up, paper.li will generate a daily newspaper. It will provide a link to post on your social networking sites so that you can share the newspaper with other people. The benefit of creating and sharing it with others is that it will give your followers a highlight of information, and will recognize “Top stories”. This will call attention to that Twitter user—and they will like the attention. This is what the Twitter post would look like:Read HR and Training News top stories via @mwbuckingham@seqrpay@shelrm@astdatl_corpsig@Ginaschreckhttp://t.co/1WaW8qb#training#HRThe process is very easy. First, select up to five content streams. The content streams can be single Twitter users, you and the people that you follow, a Twitter list, a Twitter hashtag, a keyword on Twitter, or a keyword on Facebook. Then, you select the language for your paper. Paper.li will then filter the content to only use that language. Once the paper is set up, you will receive notification daily in your email with a link to the paper. You can review it, and then send it out via a Tweet.
SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
Following up with your audienceFollowing up with your audience is a great way to establish rapport with your participants, and possibly create relationships that will grow. Several types of follow-up should be considered:A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or a link to access the documents posted on Twitter (or both).A copy of the session tweets. Archive the tweets. Continue conversations and questions with those on Twitter.Providing additional resources or tools to the participants (another item to Tweet as a link!).
SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.