Kellen Communications takes a quick look at 3 companies doing social media right.

1. Kellen Communications
@KellenComm
kellencommunications.com
Three Brands Doing Social Right
From Boring to Great

2. From Boring to Great POV
Our Purpose
Social Media should be exciting, personable, and of course-
social.
We’re constantly learning new practices and finding the best
ways to align our clients in the social atmosphere.
In our research we’ve come across three, non-client brands
that are doing excellent jobs transferring their messages and
missions to the social realm.
This is Kellen Communications’ quick point of view of “boring”
subjects turned to great social expeditions.

3. MAERSK LINE
From Boring to Great POV

4. Maersk Line
Picked up by Forbes, BBC, The Independent, Bloomberg
Utilizes: Blog, Facebook, Instagram, Twitter, Vimeo, etc
Almost 1.2 million followers across channels
From Boring to Great POV

5. Maersk Line
From Boring to Great POV
“When I started, as far as social goes we were
at zero—absolute zero. People would tell me,
‘We’re not right for social media, we’re boring,
no one’s going to like us, and who will support
us?’ A lot of people inside the company as well
as outside just didn’t think it would take.”
–Jonathan Wichmann, Maersk Line Social
Media Lead (via Forbes)
By utilizing curated images and
professional photography, Maersk Line
publishes “episodes” on
MaerskLineSocial.com which are then
formatted, alongside channel-specific
content, for individual social channels.
In 2 years the B2B company has
revamped their social presences.

6. WAKE COUNTY PUBLIC SCHOOL SYSTEM
From Boring to Great POV

7. Wake County Public School System
Picked up by BuzzFeed, Mottis, and local news
Utilizes: Twitter, Pinterest, Instagram, YouTube
Over 17,000 followers across channels
From Boring to Great POV

8. From Boring to Great POV
Wake County Public School System
“The Wake County Public School System in
North Carolina is so done with these kids.” -
BuzzFeed
The Wake County School System
(@wcpss) used to utilize its social
media channels by announcing bus
delays, snow days, and interacting with
PTA members. Now they have
broadened their social reach to interact
with the kids in the school is district on
channels, and through means, in which
they understand. Their social following
went from around 800 to over 17,000 in
6 months.

9. AMERICAN STANDARD
From Boring to Great POV

10. American Standard
From Boring to Great POV
Picked up by Fox News, Supplier Blogs, Local Appliancers
Utilizes: Facebook, YouTube, Pinterest
Over 85,000 followers across channels

11. American Standard
From Boring to Great POV
American Standard sells toilets. And they’re
just starting their social media presence.
To kick-off their new initiatives, they created
a peer-to-peer, social sharing-based
campaign donating toilet pans to
developing countries.
So far they have donated almost 800 pans,
and gained over 80,000 new Facebook fans.