The document discusses strategies for pharmaceutical companies to effectively engage with women consumers. It notes that women represent a substantial healthcare market, with more than 700 medicines currently in development for diseases that affect women. It recommends focusing on credibility, charisma, customization, and community to build brand attachment. Successful engagement relies on understanding women's health concerns and providing a dialogue through various media channels to attract their attention and gain their adoption, advocacy, and trust to "woo and win" them as brand advocates.

1. How Successful Brands Woo and Win Women

3. More than 700 medicines are in testing for diseases of major concern to American women

4. Medicines and Vaccines in Development for Women* *Some medicines are listed in more than one category.

5. The New Model: Brand Attachment Wants Answers Evangelist Outcome Her Goal Dialogue Attention Attraction Adoption Advocacy Woo Win

6. 4 C’s of Marketing with Women Credibility Charisma Customization Community

7. Women Trust Each Other for Health Info Source: Datamonitor 2005 eHealth Consumer Insight Survey

8. Our Insight Forums: Real Women on Health!

9. The New Model: Brand Attachment Wants Answers Evangelist Outcome Her Goal Dialogue Attention Attraction Adoption Advocacy Woo Win Relationship Marketing

10. The new model of brand attachment starts with patient insights . To find out how you can woo and win women to your brands, e-mail Kelley Connors at [email_address] . Gain the insights you need to engage women as brand advocates!

11. Title of Presentation Date of Presentation 243 West Norwalk Road • Norwalk, CT 06850 • p/203.855.0477 • c/203.856.3732