2016 RESUME

1. KELLEY MOORE
1921 E. Blaine • Seattle, WA 98112 • 206.660.9242 • Kelley@kelleylmoore.com
EXECUTIVE PRODUCER. CONTENT CREATOR. BRAND STRATEGIST
Imaginative, results producing and experienced in creating, producing, and directing branded video content cross
platform both online and broadcast. As a strategist I work to craft the story, and as an Executive Producer I work
with a team to bring that story to life through the eye of the camera - bringing the entire project together.
THE SHORT STORY
 Production: 13+ years’ experience writing and developing content, and producing talent both in single
and multi-camera shoots. Knowledge of talented teams from Directors, Producers, Set Designers, and
Post Production crews. Lead crews in pre- and post-production meetings through to the final edits.
Produced and Directed segments across video and broadcast media.
 E-Commerce: Works closely with brands to develop branded content focused specifically on product
integration. Engages consumers through storyselling, creates a shortrelatable narrative, directs the story
from pre and post production through to launch online, and examines the market and site trends along
with the metrics for each video to continue to reach a targeted audience.
 Brand Campaigns: Pitches, sells, and develops content-rich social media, video, in-store, and print
campaigns for major consumer brands including Lexus, Walmart, OfficeMax, Bing, and Proctor & Gamble.
 Social Media: Develops social media strategies acrossall platforms including Facebook, Twitter, Pinterest,
Instagram, etc. Creates campaigns that engage consumers and retain true followers.
 National and Local TV: Develops segment concept, finds, and negotiates opportunities with brands and
media, creates content, and then hosts segments on TV shows such as The View, The Today Show, Steve
Harvey Show, Rachel Ray, and The Nate Berkus Show. Developed produced, and managed postproduction
of a weekly show, Moore to Life with Kelley Moore, on the Seattle NBC Affiliate.
 Event Design & Production: 9+ years experience producing events both online and onsite in locations
around the world including New York, Paris, and London. Creates an overall event strategy, and
messaging, with a focus on producing an engaging and unique experience for end users and attendees.
Develops a detailed plan for demand generation, registration, tracking, and post-production follow up.
EXPERTISE
- Content Creation - Executive Producer: Online, Video & Broadcast
- Media Relations - e-Commerce Market Development
- Online & Broadcast Media Training - Writer: Scripts, Magazines, Blogs & Book
THE LONG STORY
Amazon Volume Video Seattle, WA January 2015- June 8, 2015
Content Manager and Director
Contract position. Developed concepts for lifestyle videos that engaged and educated customers, while
incorporating Amazon products. Developed content, write scripts, directed video, and worked closely with the
post-production team to deliver the content to Business Partners and Vendors. Managed Business Partner
relationships, collaborating on messaging and working together until launch. Coordinated with the social media
team to leverage each platform to promote the created content.

2. Kelley Moore Creative Media Seattle, WA March 2013–Present
Founder and Executive Producer
Rekindled company, bringing 10+ years Lifestyle on-camera expertise to continue addressing lifestyle and home
content for corporate and consumer clients primarily behind the camera.
 Consultant to Creative Agencies: Consult with creative agencies to help lead, develop and support digital
campaigns and virtual events.
 Multi-use Video Production: Build and conduct national workshops for new brands, teaching small company
executives, emerging brands, and experts how to define and differentiate their brands, develop and
communicate their messages, and present themselves, their brands and their messages on camera. Direct and
produce a branding video for each client and collaborate with editor in post-production. Clients include Rue
Magazine, Courtney Lake Interiors, Sacramento Street, Trophy Cupcakes, Ceja Vineyards, and more.
 Social Media Campaigns: Create and produce social media campaigns, from developing the strategic plan to
managingthe messagingcross platform, to writing the content to and creating/producing the entire campaign
to providing updates daily on each platform to their audiences.
Joyus – e-commerce San Francisco, CA January 2012–March 2013
The web’s first all video shopping experience for consumers, allowing users to watch, shop, and share products
they love across Fashion,Beauty,Health and Fitness,and Lifestyle. Company selected in 2013 as Brand Innovators'
"Top 25 E-Commerce Companies to Watch" and AO Networks "Top Private Companies to Watch".
Home and Lifestyle Expert and Executive Producer
Recruited by CEO to create the Home and Lifestyle vertical segment from the ground up and to produce the Beauty
vertical for a fast-growing eCommerce start-up.
 Executive Producer: Produced the Beauty vertical. This included script writing, scouting, set styling,
developing and managing, shot lists, and producing talent both in single and multi-camera shoots.
Managed and lead the team (photographer, lighting director, sound, editors) in pre- and post-production
meetings through to the final edits.Produced and launched 20-30 one-and-a-half to two minute segments
monthly.
 New Market Development: Built the Home and Lifestyle segment by creating a marketing sales strategy
through storytelling via video combined with social media. Collaborated with the merchandiser to curate
each product, developed each product’s storyline, wrote the script, was the host and executive producer
of each segment, and worked closely with post-production to bring the video live on the Joyus site.
Created 20-30 videos per month, generating xxx in revenue in less than a year.
 Company-wide Social Media Campaigns: Collaborated on a number of integrated social media campaigns
that included Facebook and Tweet chats, Pinterest, Instagram. Drove brand recognition.
 eCommerce Data Analysis: Worked side by side with the CEO to examine market and site trends and the
metrics from each video. Used knowledge to continually improve videos that led to an increase in site
traffic and in new and existing customer sales and revenue.
Kelley Moore Creative Media Seattle, WA and New York, NY June 2003–January 2012
Lifestyle and Entertaining Expert
Leveraged event design and production successes from Red Letter Day and founded a company, creating a brand as
a Lifestyle and Entertaining Expert. Appeared on local and national television, promoted major consumer brands,
and wrote a book and lifestyle columns in magazines and on the web. Staff of 10 fulltime and up to 10 interns.
 Corporate Brand Campaigns: Engaged by consumer brands to develop multifaceted campaign strategies
developing content tied together through online lifestyle videos (webisodes), satellite media tours, national
and local television segments,in-storeappearances,and promotions. Clients included OfficeMax, Mont Blanc,
3M, Lexus, Ikea, Proctor and Gamble, Novartus, Bing, MSN, Walmart, Kashi, and Anheuser Busch.
 TV Appearances: Pitched Lifestyle and Entertainment stories as an expert and appeared on local and national
TV numerous times (The View, The Today Show, Rachael Ray, Tyra, Nate Berkus, and Steve Harvey) was a cast
member on an HGTV and the Food Network specials;did seven national TVpilots;and executive produced and
hosted 15 episodes of Moore to Life on NBC’s affiliate in Seattle.
 Regular Columnist: Created and wrote Lifestyle content locally as an eight-year columnist (Entertaining with
Kelley) for Seattle Magazine and nationally with Rachel Ray.com, and MSN.com.

3.  Book Publication and Promotion: Approached by Quirk Books to write a DIY book, Cube Chic, sharing ideas for
decorating the office cubicle. Developed 22 cube designs, styled each cube for the shoot, and worked closely
with the publishing company to finalize the content and launch the book nationally. Self-generated
appearances on the Ellen Show and The Today Show, completed online videos for Forbes.com, and was
featured in the New York Times, the Chicago Tribune, Fortune, and many other national publications.
 Kelley Moore Branding: Created extensive online presence for company that included websites, blogs,
Facebook, Twitter, etc. Built a large, loyal, and communicative following that enabled Kelley to understand
and constantly communicate with her audience as the brand grew.
Red-Letter Day Seattle, WA February 2000–June 2007
Special event planning and production company, producing corporate, non-profit and private events, large and
small, around the world.
Founder, Creative Director and Senior Event Producer
Grew business that designed and produced events of all sizes, up to events with multimillion-dollar budgets and
attendance up to 5K. Full time staff of 10 and up to 20 interns per quarter.
 Event Production: Produced unique events (user and executive conferences, workshops, awards trips, etc.) in
locations around the world including New York, Paris, and London. Managed events from concept to design to
production. Worked closely with clients to ensure success in all areas. Recognized for creativity staying cool
under pressure and for always being on or under budget.
 Client Relationships: Built ongoing, multi-event relationships with major companies including Microsoft,
Hewlett Packard,Starwood Hotels, smaller companies such as Razorfish, non-profits (Ronald McDonald), and
celebrity and private clients.
COMMUNITY SERVICE
Pro-bono fund-raising event production: Ronald McDonald House Charities, Treehouse, Make-A-Wish Foundation,
American Heart Association, Union Gospel Mission, Mary’s Place, and numerous political candidates
EDUCATION
Central WashingtonUniversityEllensburg,WA
B.A., Criminology,MinorinChildPsychology
George WashingtonUniversityWashingtonD.C.
EventsManagementCertificate