Click through for lists of useful tools - each entry is hyperlinked to website referenced.

1. Build a Community
Promote Your Work with Viral, Low-Cost
Marketing Initiatives
S

2. Meet Kellie
Kellie Celia: Marketing Communications Manager, Publishing
Walden Media/Walden Pond Press

3. Walden Pond Press

4. Timeline
Relationships
Buzz Building
Book Launch
Campaign

5. Know Your Audience
Your Audience
Audience
Core & Core
Peripher
Peripheral al
YA: Primarily
What This PB/MG: Teens; Teen Interest in
Gatekeepers Librarians; Adult Topic/Format
Means Crossover

6. How Readers Find
New Authors
Reader in Target
Audience
Impressions
Personal • Social Media
Recommendations • Reviews
• Bookstore/Library
• Amazon

7. Build a Community
S

8. Build a Community: Connect
with Your Core Audience
S Where to Go/How to Connect
S Other Writers
S Your Target Audience
S Teachers/librarians
S Teens
S Booksellers
S Bloggers
S Parents

9. Build Buzz
S

10. Get People to Read Your
Book…

11. “We got [The Hunger Games] into the hands of the right
people…you’re leveraging one thing to build the next.”
- Tracy van Straaten, Scholastic publicist

12. Buzz Building Begins
• Targeted Outreach
Seed Your • Approaching/Pitching
Bloggers/Tastemakers
Book
• Possible Partnerships
Consider Your
Peripheral
Audience

13. Add Early/Inexpensive
Promotions
S Early/Inexpensive Promotions
S Goodreads Giveaway
S Teaser Excerpts
S Cover/Artwork Reveals

15. And Don’t Forget…
S Track Mentions of You & Your Book
S Twitter Keywords
(Through Hootsuite/Tweetdeck)
S Google Alerts

17. Plan Your Book Launch
S

18. Plan Your Book Launch:
Some Viral Ideas
S Harness the Power of Social Media
S Twitter Promotion: Tweetstakes (can also be
don in a similar fashion on Tumblr)
S Goodreads: Giveaway, Book Lists
S Facebook: Ads, Sweepstakes, Teasers
S Harness the Power of Blogs
S Blog Hopsusing Rafflecopter
S Blog Tour
S Harness the Power of Local and Online Press

20. Plan Your Book Launch:
Some Viral Ideas
S Harness the Power of Social Media
S Twitter
S Goodreads
S Facebook
S Harness the Power of Blogs
S Blog Hops using Rafflecopter
S Blog Tour
S Harness the Power of Local and Online Press

23. Plan Your Book Launch:
Some Viral Ideas
S Harness the Power of Social Media
S Twitter Promotion
S Goodreads
S Facebook
S Harness the Power of Blogs
S Blog Hopsusing Rafflecopter
S Blog Tour
S Harness the Power of Local and Online Press

24. Book Launch and
Beyond
S

25. Helpful Tools
Twitter
Facebook
Blog
Online Publicity
For the Self E-Publisher
Other Social Networks
Helpful Articles
S

26. Tools mentioned here are free of charge
(unless otherwise noted) and are hyperlinked
to their respective websites.

27. Twitter Tools
S Twitter Management Tools: Helpful for tracking conversations, keywords, etc.
about you and your book:
S Hootsuite
S Tweetdeck
S Twitter Book Parties : Sign up to have dozens of authors tweet happy book
birthday to you the day your book is released.
S Twitter Hashtags About Children’s Books & Writing (LoreenLeedy’s Blog)
S A Writer’s Guide to Twitter (by Debbie Ohi): Best Practices Guide
S Twitter chats: A list of all Twitter chats on all topics – kid book related:
S #mglitchat– Thurs. 9pm ET
S #kidlitchat – Tues. 9pm ET
S #yalitchat – Weds. 9pm ET

28. Facebook Tools
S Facebook Ads: The tools to creating an affordable FB ad campaign
S Always base your payment on click-throughs, not impressions
S Target with keywords, rather than broad categories
S Involver: Get two free Facebook apps for your author page
S Creating Your Own Facebook Sweepstakes/Contests:
S Scribd: Good for uploading PDF excerpts/artwork
S Woobox: To upload an excerpt, pull SCRIBD file and use the “create a
custom tab” option on Woobox to upload it. Woobox can also help you
upload sweepstakes announcements and more.
S For a fee:
S Northsocial
S Wildfire

29. Blog Tools
S If You Blog:
S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up
every few weeks to do a book-related giveaway around a certain theme.
Without much promotion, including your blog in a hop leads to dozens of
blog hits and much visibility for your giveaway.
S Rafflecopter: Giveaway tool – allows user to enter your blog giveaway by
liking your Facebook page, tweeting about the giveaway on Twitter, etc.
S Around the World ARC Tours: Submit your book through this free service
and each blogger passes it on to another after she finishes it.
S Google Reader: Makes it easy to read all the blogs you follow.
S Debut Author Group Blogs:
S The Lucky 13’s
S The Class of 2K13

30. Blog Tools (cont.)
S Find Kidlit/Yalit Blogs:
S Kidlitosphere Central
S Goodreads Independent Book Blogger Awards: May only be up for a little
while longer, but a great listing of over 300 kidlit/yalit blogs
S Listing of MG/YA Review Blogs on The Reading Tub
S Romance Times Network: Good resource if you have YA book with
romance elements
S Technorati: Search for blogs by specific topic
S TeenReads.com: Great spot for YA reviews
S Free Book Friday Teens : Site hosts YA book giveaways every Friday
S Book Blogger Appreciation Week
S Book Blogger Directory

31. Online Publicity Tools
S Blog Talk Radio: Scroll through these podcasts for book and topic related radio
shows.
S Local Associated Press Bureau
S Pitchrate and Haro: Two different sites that send daily emails listing journalists
who are looking for sources.
S Radio Guest List: Smaller radio talk shows with targeted audiences looking for
guests to interview
S Examiner.com: There are local Examiners in every major metropolitan area
who review books and cover a myriad of other topics.
S Meetup.com: Find local groups meeting about books and/or topics that pertain
to your book.
S Best Book Publicists on Twitter: From GalleyCat

32. Online Publicity Tools (cont.)
S 50 Free Press Release Submission Websites
S Great Kidlit Book Publicists:
S Media Masters Publicity
S Kidsbuzz
S Greg Pincus (has more of a social media focus)
S Helpful Publicity Focused Blogs:
S Publicity Hound
S Novel Publicity
S Jane Friedman

33. For E-Pub Books
S Kindle Boards – Writer’s Cafe
S eReader Daily News
S Ereader News Today
S Kindle Daily Deals
S Articles:
S The Rise of E-Reading – Pew Internet Libraries
S Blogs:
S A Writer’s Guide to Publishing

34. Other Social Networks:
S Informational Networks:
S Reddit
S Quora
S StumbleUpon
S Skype:
S Skype an Author Network
S Authors who Skype for Free with Classes and Book Clubs
S Visual Networks:
S Tumblr
S Pinterest
S YouTube
S Instagram

35. Other Social Networks (cont.)
S Writer Communities:
S Verla Kay Blue Boards: Engage with other members in the writer
community.
S Wattpad: Post excerpts of your work and build readership.
S Figment: Post excerpts of your work and build readership - this is a
particularly good network for YA authors
S Scribd: Post excerpts of your work
S Reader Communities:
S Goodreads
S Run a Goodreads Giveaway with Maximal Results - Novel Publicity
S Shelfari
S LibraryThing

36. Helpful Articles
S The Making of a Blockbuster: The behind the scenes story of the
readers and booksellers who launched The Hunger Games franchise
(Salon.com)
S How Do Books Get Discovered? A Guide for Publishers and Authors
Who Want Their Books to Find an Audience (Goodreads.com)
S The Author-Indie Bookstore Connection: Eric Luper Talks Promotion
(Shelf Talker – Publisher’s Weekly Blog)
S Connecting with Young Readers Through Social Media (Women On
Writing) – A MUST READ article for YA writers
S Publisher Simon & Schuster says Authors Should Blog and Social
Network (The Creative Penn)

37. Find Kellie Online
Facebook: www.facebook.com/waldenpondpress
Twitter: @WaldenPondPress
Goodreads: Walden Pond Press
Blog: www.waldenpondpress.blogspot.com
Find Slides on Slideshare
S