Presentation prepared for FEMME 04/10/12 FEMME, Cleveland, Ohio

1. You’re Doing It Right!
FACEBOOK for Business
www.feather-stone.com

2. Hello, my name is…..
• Kelly V. Pavlovic
• Owner, Feather & Stone Designs since 1994
• Bachelor of Science, Case Western Reserve Univ.
• Speaker, consultant, writer, voracious reader
• Facebook addict
• Pinterest explorer
• @featherandstone
• @pavpower

3. You will learn how to:
• Take CONTROL of your PRIVACY
• SEPARATE PERSONAL contacts
from business ones using LISTS
• Create a TIMELINE page
• Use the TIMELINE LAYOUT to
TELL YOUR STORY
• FIND your target AUDIENCE
• Plan your MARKETING STRATEGY
• Basic ETIQUETTE & VOCABULARY
• Use best ENGAGEMENT HABITS

4. Say whaaaaa….?!
• A baby was born in • 69% of parents are
Egypt and named “friends” with their
Facebook children on Facebook

5. Learn the Lingo of Facebook
• Vocabulary
Profile – your personal Facebook page; what you post for others to see
Newsfeed – your personal tickertape; how you see what your “friends” are
saying, posting and sharing
Comment – what you and others say about something that is posted
EdgeRank – Facebook’s complex formula for determining who sees what and
for what duration of time
Share – just as it implies, sharing information (posts, photos, etc.) with others
Tag – how you are “mentioned” in posts, photos and comments
Timeline – the new format for all Facebook personal and business pages
App – short for “application”; can be used on Facebook business pages for
specific uses like contact forms, video displays, blog feeds, etc.
Crowdsource – polling your audience for their opinion on a topic

6. Newsfeed

7. Personal Timeline (aka Profile)

8. Privacy Settings
• Set account privacy
• Set photo privacy
• Three levels of blocking
– Hiding posts from people/pages (a little or a lot)
– Un-friending a person or Un-liking a page
– Blocking a person entirely from your account
• Suggestions for using Lists and Privacy Settings when
traveling and for specific life events

9. See ALL Your Friends

10. Friends List

11. Add Friends to Lists

12. Privacy Settings

13. Privacy Settings Menu

14. How You Connect

15. Timeline and Tagging

16. Blocking

17. What is Timeline?
• A way to tell your story – both personal and business
• Steps to set up your business Timeline
– Cover image
– Profile image
– Description and Info
– Featured Tabs
– Recreate historically significant events
– Pinned Posts
– Highlighted Posts

18. Facebook Business Timeline

19. How to Create a Page

20. What Type of Business Are You?

21. Admin Panel

22. Manage Menu

23. Edit Page Information

24. Featured Tabs & Apps

25. Pinned Posts & Highlights

26. Facebook Etiquette
• Be mindful of what content you are posting – to
whom, what and where (page vs private message)
• Keep professional and personal content separate
• Lock down account & photo privacy – save yourself
and save others
• Select your profile picture with care – use good
judgment; EVERYone can see it; Friends or not
• Language – how do you want to be perceived?
• Don’t use Private Messages as a group
announcement tool – use your timeline for this

27. Facebook Best Practices for Biz
• CURATE content that engages your audience and starts
the conversation (pics, stories, questions)
• CROWDSOURCE– get opinions on new products/services
• BE CREATIVE – be imaginative and inventive in your posts
• BE ORIGINAL between platforms - don’t re-use content
verbatim between social media apps (HootSuite is great
but be careful not to get lazy)
• PIN important events to the top of your page – at least 7
days will get good exposure
• MAKE A PLAN – devise a calendar for what content you
will post and when; stick to it!

28. Your Assignment….
Should you choose to accept it.
• CREATE a LinkedIn account
• COMPLETE as much of your profile
as possible. Don’t worry if it’s not
complete, we’ll work on it.
• BRING your printed or digital resume
• COMPILE a list of people with whom you’d like to connect;
think close, think far, think past, think future
• CONSIDER your competencies, core groups, target
audience and what expertise you are able to share
• DECIDE why you will use LinkedIn – job
search, networking, building credibility are some ideas

29. Where to find me…
• www.feather-stone.com
• kelly@feather-stone.com
• facebook.com/featherandstone
• linkedin.com/in/kellyherronpavlovic
• twitter.com/featherandstone
@featherandstone
@pavpower
• pinterest.com/kellypavlovic
• slideshare.net/kellypavlovic