Thank you to those of you who attended the Global Marcoms Webinar on April 8th hosted by Jobs4AllNow, Using Social Networking to Launch and Enhance Your Career . Here are the slides used during the Webinar.

1. Using Social
Networking to Launch &
Enhance Your Career
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
Kelly Quattlebaum
www.globalmarcoms.com
www.facebook.com/globalmarcoms President, Global Marcoms
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms

2. About Global Marcoms
• An international consulting company that
works with small to midsized businesses and
global corporations to provide support for:
Social Media
Marketing
PR & Communications
Business Development
Sales
(c) Global Marcoms 2010 - All rights reserved
2

3. Agenda
• Social Networking Defined
• LinkedIn
• Facebook
• Twitter
• HR and Social Media
• Search Engine Optimization (SEO/SMO)
(c) Global Marcoms 2010 - All rights reserved
3

4. Social Networking
• Definition: Social Networking (Social
Media) is ...
Andrea Kaplan and Michael Haenlein define social
media as "a group of Internet‐based applications
that build on the ideological and technological
foundations of Web 2.0, and that allow the
creation and exchange of user‐generated
content.”
User Generated Content
(c) Global Marcoms 2010 - All rights reserved
4

5. LinkedIn
• LinkedIn is a business‐oriented social networking site
for professional networking
60 million users in more than 200 countries
Post a professional resume
Recommendations from peers, clients, employers
‐ Number of recommendations improves SEO
• Originally designed ONLY to connect those you know
• Open networking shifted focus from only known,
trusted contacts, to a broader, global reach
Increasing First level connections allows you to build an
expansive network
(c) Global Marcoms 2010 - All rights reserved
5

6. Profiles
• Personal Profile
• Company Profile (Sole Proprietorships, Entrepreneurs)
Company background information
Statistics, list of current and former employees
• Features and applications
Link to Web sites, blogs, Facebook, Twitter
Embed video and blogs, reading lists and other apps in
profile
• Customized link directly to public profile
www.linkedin.com/in/kellyquattlebaum
(c) Global Marcoms 2010 - All rights reserved
6

7. Direct Link
(c) Global Marcoms 2010 - All rights reserved
7

8. Expand Your Network
• Join Groups
Toplinked.com (Open Networkers), 81k+
LION500.com (Open Networkers), 28k+
LION Worn with Pride!, 19k+
Executive Suite (ExecuNet), 181k+
‐ Executives and recruiters, NOT open networking group
• Connect to open networkers (LION, Toplinked)
• Send invites to toplinked.com
Invite top 50
• Update contact settings or summary with email
kelly.quattlebaum [at] globalmarcoms [dot] com
• Add LION or Toplinked to headline
(c) Global Marcoms 2010 - All rights reserved
8

9. Targeting Employers
• Identify potential job opportunities
Job search
‐ Keyword, Job title, Company, Location
• Prepare for interviews
Review company profile
Identify hiring manager, familiarize yourself with
background, interests
Connect to open neworkers within the target company
• Join professional groups in related field or industry
Start discussions
Answering questions will position you as an expert
Create and run virtual events
‐ www.freeconferencecall.com
(c) Global Marcoms 2010 - All rights reserved
9

10. Related Sites
• Listing your information on multiple sites helps hiring
managers and HR professionals find you:
www.xing.com
‐ Comparable to LinkedIn
www.plaxo.com
‐ Contact information, address book
www.zoominfo.com
‐ Profile, search people and companies
www.ning.com
‐ Customizable social networks based on shared interests
(c) Global Marcoms 2010 - All rights reserved
10

11. Facebook
• Facebook is a social networking site with more than
400 million users worldwide
comScore and Compete.com rank Facebook as the most
used social network by monthly unique visitors and active
users
• More social in nature, great for more personal
communication
Share pictures, video, text, applications
• Pages for companies, profile more personal
Pages customized with 25 or more fans
‐ www.facebook.com/username
(c) Global Marcoms 2010 - All rights reserved
11

12. Facebook for Job Seekers
• Become a fan of target company’s page
Connect to hiring managers with caution – most use
Facebook for personal connections with friends and family
• Invite friends to join professional events
Friends can share your events and content on their walls
• Join groups related to your industry, interests
• Be judicious about your wall posts
Remember: It is possible for a future employer to see your
posts
Use good judgment, or use privacy settings to your favor
Monitor the content of your page
‐ Tagged photos and other content
(c) Global Marcoms 2010 - All rights reserved
12

13. Twitter
• Twitter is a social networking and microblogging
service
Tweet = 140 characters sent to others via SMS technology
• Share expertise
Position as expert
• Share tips, announce events, news items, etc
• Retweets act like viral marketing
Spread from individual to individual through their network
• Profile description improves SEO
Images with text appear in Search Engines
(c) Global Marcoms 2010 - All rights reserved
13

14. Tweets for Peeps
• Reminder: Once you tweet it, you can’t delete it
Can delete tweet, but you don’t know who has already
seen it
‐ Be positive!
Tweets can be private or public
‐ Private will only be seen by your followers, not those looking for
you
‐ Create separate profile for public, professional tweets
• Use tweets to share your knowledge and wisdom
• Follow companies of interest
• Tweets can driver traffic to your Web site, blog,
LinkedIn, Facebook or other online content
(c) Global Marcoms 2010 - All rights reserved
14

15. Twitter Apps
• Tweetdeck
Manage multiple accounts, search tweet content, track topics of interest
Locate prospects and partners by researching profiles, tweets
Links with Bit.ly for additional content
‐ Bit.ly – short URLs with tracking capabilities, photo and videos
Facebook and LinkedIn account updates
• Hootsuite
Manage multiple accounts, search tweet content, track topics of interest
Integrates with LinkedIn, Facebook and WordPress
‐ Facebook Page updates
Links with Ow.ly for pics and docs
‐ Ow.ly – short URLs for Web content, documents and images
Schedule upcoming Tweets for events or announcements
• Socialoomph
Facebook, Twitter, Blogs
Auto responses to new followers
Many other features, including scheduling and automation
(c) Global Marcoms 2010 - All rights reserved
15

16. We take the guesswork
out of finding a job
• Proven system that has helped over 250,000 job
seekers
• Your own professional career coach
• 10 simple complete steps (over 70 short videos)
• “Edutaining”…Your own personalized virtual office
• Tracking and follow‐up system
• Only $24.95 to enhance your career NOW
• Guarantee…..(Nothing to loose, everything to gain)
www.jobs4gradsnow.com wwww.jobs4allnow.com
(c) Global Marcoms 2010 - All rights reserved
16

17. HR and Social Media
• How are HR professionals using Social Media?
Toolbox.com/PJA survey1 revealed that:
‐ HR pros consume Social Media content more than editorial and
vendor content
‐ CNNmoney2: “active participation in social media is an important
component of the HR job role”
Approximately half of all employers (HR pros) use Social
Networking to screen potential employees3
‐ 35% have not hired an applicant due to questionable online
content
• What Social Media tools to HR pros use most?
LinkedIn, Facebook and Twitter (respectively)4
1. http://bit.ly/ctEw2F 2. http://bit.ly/bGHRqQ 3. http://bit.ly/aU68tt 4. http://bit.ly/cj50o3
(c) Global Marcoms 2010 - All rights reserved
17

18. SEO and SMO
• Search Engine Optimization
Improves results in search engines (i.e. Google)
Allows HR and hiring managers to find you
• Social Media Optimization
Improves results in search engines
Increases ability to locate you or your company
Drive traffic to Web content via social media
(c) Global Marcoms 2010 - All rights reserved
18

19. SEO and SMO
LinkedIn
Twitter
www.plaxo.com
Amazon.com Reviews
(c) Global Marcoms 2010 - All rights reserved
19

20. SEO and SMO
Web site
Twitter
Facebook
LinkedIn
(c) Global Marcoms 2010 - All rights reserved
20

21. Summary
• Social Networking and Social Media are
excellent resources to launch your career
• Position yourself as a professional, leader
• Identify prospective employers
• Go into your next interview well‐armed with
information
• Let HR pros and hiring managers find you
(c) Global Marcoms 2010 - All rights reserved
21

22. Upcoming Event
• LinkedIn: Maximizing Your Network
Hands‐on LinkedIn training
Enhance your profile
Business Development Techniques
Expand your network
• Friday, April 30, 2010, 8:30 am – 10:30 am
The Georgian Club, Atlanta, GA
Cost: $25, includes breakfast
• Email kelly.quattlebaum@globalmarcoms.com for
more info, or visit http://bit.ly/LI032610
(c) Global Marcoms 2010 - All rights reserved
22

23. Using Social
Networking to Launch &
Enhance Your Career
+1 404 790 5005 Thank You!
kelly.quattlebaum@globalmarcoms.com
www.globalmarcoms.com
www.facebook.com/globalmarcoms Kelly Quattlebaum
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms
President, Global Marcoms
www.twitter.com/kquattlebaum
www.kellyquattlebaum.com
http://www.linkedin.com/in/kellyquattlebaum