Leverage LinkedIn in your business. Thank you to the Marietta Business Association for inviting me to speak about my favorite social media tool, LinkedIn. It was a pleasure!

1. Leveraging
LinkedIn
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
Kelly Quattlebaum
www.globalmarcoms.com
www.facebook.com/globalmarcoms President, Global Marcoms
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms

2. About Global Marcoms
• A full-service marketing and communications
company that works with businesses to
provide support for:
 Social Media Monitoring, Management, Training
 Marketing
 PR & Communications
 Business Development
 Sales
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 2

3. Agenda
• Search Engine Optimization (SEO/SMO)
• Introduction to LinkedIn
• Why you should use LinkedIn
• Tips to help you get noticed
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 3

4. SEO and SMO Defined
• Search Engine Optimization
 Improves results in search engines (i.e. Google)
 Allows prospects to find you
• Social Media Optimization
 Improves results in search engines
 Increases ability to locate you or your company
 Drive traffic to Web content via social media
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 4

5. SEO and SMO Defined
LinkedIn
Twitter
Plaxo
Amazon Reviews
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 5

6. SEO Is Keyword Driven
• Where to add keywords
 Headline
 Current work experience description
 Past work experience description
 Summary
 Specialties (indexed by Google)
LEAD WITH KEYWORDS
THE FIRST 40-60 CHARACTERS MATTER
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 6

7. LinkedIn
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 7

8. LinkedIn
• LinkedIn is a business-oriented social
networking site for professional networking
• Originally designed ONLY to connect those you
know
• Open networking shifted focus from only
known, trusted contacts, to a broader, global
reach
 Increasing 1st level connections allows you to build
an expansive network
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 8

9. LinkedIn Statistics
• 150 million users in more than 200 countries
• 66% of users are decision makers
• Users tend to be more senior level
 16% are at the management level
 28% are director/VP level or above
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 9

10. Why Use LinkedIn?
• Showcase your experience
 Previously held positions
 Recommendations
• Powerful tool to locate prospects
 Advanced searching (location, industry, etc.)
 TIP: Searching under Companies enables you to
search by company size
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 10

11. Why Use LinkedIn?
• Stay connected to your contacts (dynamic
CRM)
• Communicate with your network
 Messages and email
- Target lists by industry or location
- TIP: Create custom tags for your contacts to
communicate to lists
• Allows people to find you
 SEO and SMO
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 11

12. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 12

13. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 13

14. Public Profile
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 14

15. Create a Public Profile
• Appears in search
engines
• NO SEO WITHOUT
PUBLIC PROFILE
• Public profile links
directly to your
account
• Enables anyone to
view your profile
 Non-LinkedIn users
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 15

16. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 16

17. Customize Your Headline
• Headline appears in
LinkedIn search
• Entices prospects to
view your profile
• Lead with keywords
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 17

18. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 18

19. Status Updates
• Helps your profile
stay fresh, active
• Appears on LinkedIn
home page for 1st
level connections
• Keeps your network
and users informed
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 19

20. Status Updates
• Edit the title and
description of shared
links
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 20

21. Status Updates
• Edit the title and
description of shared
links
• Share on Twitter
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 21

22. Status Updates
• Edit the title and
description of shared
links
• Share on Twitter
• Lead with keywords
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 22

23. Status Updates
• Edit the title and
description of shared
links
• Share on Twitter
• Lead with keywords
• BONUS: Share on
multiple group
discussion boards to
save time
• ONLY with link attached
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 23

24. Status Updates
• Edit the title and
description of shared
links
• Share on Twitter
• Lead with keywords
• BONUS: Share on
multiple group
discussion boards to
save time
• ONLY with link attached
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 24

25. Groups for Business
• Linked:HR (#1 Human Resources Group)
• Marietta Business Association
• Atlanta Linking
• Business 400 Inc.
• Metro Atlanta Business Network
• Chambers of Commerce
 Metro Atlanta Chamber of Commerce
 Cobb Chamber
• Professional Associations in your industry
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 25

26. Upcoming Training Seminars
• Facebook Timeline for Pages| March 21
• LinkedIn for Business: Profile Enhancements | March 23
• Facebook Timeline for Pages | March 27
• Twitter for Business | March 28
• LinkedIn for Business: Networking | March 30
• Internet Marketing Essentials for Business | April 23 FULL DAY
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 26

27. Leveraging
LinkedIn
+1 404 790 5005 Thank You!
kelly.quattlebaum@globalmarcoms.com
www.globalmarcoms.com
www.facebook.com/globalmarcoms Kelly Quattlebaum
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms
President, Global Marcoms
www.twitter.com/kquattlebaum
www.kellyquattlebaum.com
http://www.linkedin.com/in/kellyquattlebaum