5. INTROduCTION
A brand is the perception people have of us influenced by what we This style guide is designed to be an ongoing guide for the
say and how we say it, what we do and how we do it, broken down implementation and use of the Marshall White brand. The guide is
into all business activities to support what we stand for. for all staff members to understand that brand does not just mean
the Marshall White logo. All the finer points of the brand must be
Developing a brand identity goes beyond a name, a logo, a design.
consistent to have the power intended.
A brand identity is at the heart of a sound business strategy. Strategic
brand management assists the business to improve profitability, retain Colours must be consistent, typefaces exact, proportions of
customers, attain growth and dominate the market. Building a brand elements correct.
identity is building a vision for the business.
Remember, ‘Near enough is NOT good enough’.
A strong brand is:
This style guide will:
• Relevant to customers
• Help Marshall White communicate its messages more effectively
• Aligned to business direction and appropriately; and
• Differentiated from competitors • Promote a strong perception of value, quality and reliability in
the customer’s mind, which will in turn build loyalty and greater
• Sustainable over time
understanding about Marshall White.
• Easy to understand
It is not possible to include all applications in this guide; however
• Embraced by the business we have attempted to cover the most general uses for day-to-day
The way Marshall White presents itself while delivering services is operations. There will be times when you require designs outside of
second in importance only to the quality of those undertakings. those included in the guide. In these instances, please contact the
A strong corporate brand helps to ensure Marshall White presents Marketing and Advertising Department for further direction.
itself in a clear, consistent, positive and professional manner to the It is a requirement that any use of the corporate identity which falls
community it serves. outside these guidelines must be approved by the Marketing and
Advertising and other communication materials are some of the Advertising Department.
main tools used by Marshall White to communicate with customers, All information contained in this manual is correct at the time of printing.
and one of the most effective ways Marshall White can establish Printed January 2011.
and maintain a strong and positive brand.
5
6. CORpORATE LOGOS
the Marshall White corporate Logo
The Marshall White logo is made up of two elements: On all corporate logos, the proportions of the castle, the words and
1. The Castle Device, and letter spacing are not to be distorted.
2. The Marshall White Logotype.
These logos are saved at O:0. Company Logos in JPEG format.
To achieve and maximise consistency, the elements that make up the
JPEG format can be used in Microsoft Office programs and will not
logo must never be redrawn nor their relationship changed. In other
alter the file.
words, do not change the Logo. Always use electronic files
supplied and scale the artwork photographically or digitally from Please contact the Marketing Department if you require a
an approved supplier or the Marketing Department. different format.
1. The Castle Device 2. The Marshall White Logotype
positive and reversed Logos
The Marshall White logo exists in both positive and reversed options, The reversed version on a Marshall White Blue background should
as seen below. be used wherever possible.
The positive version may be used on white, where large areas of blue
are not possible, for example on stationery items.
The Marshall White Corporate Logo – Positive version
The Marshall White Corporate Logo – Reversed version
6
7. CORpORATE LOGOS
the castle device
The castle can be reproduced as a separate element or as a
design device on various collateral at the discretion of the
Marketing Department.
Minimum size
The Marshall White Corporate Logo minimum size is 35mm, 35mm
including the castle and logotype, see below. Never reproduce
the logo smaller than this.
35mm
clear space and Background
The Marshall White Corporate Logo must always be shown clear The Marshall White Corporate Logo must always appear on a clear
from other elements, images, copy and the edge of a document. background, i.e. the positive version on white, and the reversed
The minimum clear space is “x”, with “x” being the height of the version on Marshall White Blue. It must not be appear over images,
short side of the castle device. When used on the Marshall White blue patterns or other backgrounds that reduce legibility.
background, the blue must extend at least as far a “x”, as shown below.
x
ie. X = Castle Height
x x
x x
x x
ie. X = Castle Height
x x
7
8. CORpORATE LOGOS
Logo one-colour (mono) variations
The Marshall White Corporate Logo can also be displayed in the For the correct colour specifications, refer to the Corporate
following colours. These colours are to be used only when the Colours section.
previous forms of corporate logos cannot be utilised. For example,
The Mono Black and White logos are only to be used when only
if a logo is positioned on a coloured background, it should be
black ink is being used for internal use. For example, facsimile
presented reversed out (as per examples below).
documents, internal printing.
Special exceptions to this rule will be evaluated by the Marketing
The Mono Marshall White Blue logos are only to be used when
Department on a case-by-case basis. Please submit your request in
only white or one colour ink can be used. For example, embroidery
writing (with an example) by emailing:
or on merchandise.
kelly.shaw@marshallwhite.com.au
Again, it is recommended that the logos shown on the previous
pages are used first and that the logos on this page are only used
as a last resort.
The Marshall White Logo – Mono B&W positve
The Marshall White Logo – Mono B&W reversed
The Marshall White Logo – Mono Marshall White Blue positve
The Marshall White Logo – Mono Marshall White Blue reversed
8
9. MARSHALL WHITE GROup LOGOS
The Marshall White Group logo is to be used on internal documents only. This logo is for documents and presentations which will
be presented to Marshall White, TWODAY and Collins Simms.
positive and reversed Logos
The Marshall White Group logo exists in both positive and reversed the reversed version on a Marshall White Blue background
options, as seen below. should be used wherever possible.
The positive version may be used on white, where large areas of blue
are not possible, for example on stationery items.
g r o u p
g r o u p
The Marshall White Group Corporate Logo – Positive version
g r o u p
g r o u p
The Marshall White Group Corporate Logo – Reversed version
9
10. MARSHALL WHITE GROup LOGOS
g r o u p
Minimum size g r o u p
The Marshall White Group Logo minimum size is 35mm, including g r o u p
g r o u p
the castle and logotype, see below. Never reproduce the logo g r o u p
smaller than this. 35mm g r o u p
g r o u p
g r o u p
g r o u p
g r o u p
g r o u p
35mm
g r o u p
clear space and Background
The Marshall White Group Logo must always be shown clear The Marshall White Group Logo must always appear on a clear
from other elements, images, copy and the edge of a document. background, i.e. the positive version on white, and the reversed
The minimum clear space is “x”, with “x” being the height of the version on Marshall White Blue. It must not be appear over images,
short side of the castle device. When used on the Marshall White blue patterns or other backgrounds that reduce legibility.
background, the blue must extend at least as far a “x”, as shown below.
x g r o u p
ie. X = Castle Height
x x
x x
g r o u p
x x
ie. X = Castle Height
x x
10
11. MARSHALL WHITE GROup LOGOS
Logo one-colour (mono) variations
The Marshall White Group Logo can also be displayed in the For the correct colour specifications, refer to the Corporate
following colours. These colours are to be used only when the Colours section.
previous forms of corporate logos cannot be utilised. For example,
The Mono Black and White logos are only to be used when only
if a logo is positioned on a coloured background, it should be
black ink is being used for internal use. For example, facsimile
presented reversed out (as per examples below).
documents, internal printing.
Special exceptions to this rule will be evaluated by the Marketing
The Mono Marshall White Blue logos are only to be used when
Department on a case-by-case basis. Please submit your request in
only white or one colour ink can be used. For example, embroidery
writing (with an example) by emailing:
or on merchandise.
kelly.shaw@marshallwhite.com.au
Again, it is recommended that the logos shown on the previous
pages are used first and that the logos on this page are only used
as a last resort.
g r o u p
The Marshall White Group Logo – Mono B&W positve
g r o u p
The Marshall White Group Logo – Mono B&W reversed
g r o u p
The Marshall White Group Logo – Mono Marshall White Blue positve
g r o u p
The Marshall White Group Logo – Mono Marshall White Blue reversed
11
12. CORpORATE COLOuRS
printed Items CMYK are values to match Marshall White PMS colours (C=Cyan,
M= Magenta, Y=Yellow and K=Black). These values are for design
The Marshall White Corporate Identity consists of two colours: programs such as Adobe InDesign.
Marshall White Blue and Marshall White Gold. It is important
they are reproduced consistently in all circumstances by following Some newspapers only allow for a three-colour process in their
these guidelines. Classified section. In this case, use the following breakdown to create
a close match to Marshall White Blue: C = 100, M = 76, Y = 0, K = 65.
pMs colours RGB (R=Red, G=Green, B=Blue) are values for computer monitor
Marshall White Blue is a personalised colour, based on colourings and Microsoft Office programs. Colour may differ
PMS 289C. When printed as a spot colour it is created by depending on computer screen and printer resolution.
combining 1kg PMS 289C with 50g of Black.
secondary colour
Marshall White Gold is PMS 873C.
A secondary colour is used in Marshall White branding in various
mediums to highlight information. This colour is used in the media
as a navigation bar to indicate the address and icons. This is also
used on the website to introduce new sections.
This colour is 65% of the Marshall White PMS Blue.
C 65
MarshaLL WhIte BLue pMs 873c M 49
Y 7
colour Breakdowns: K 42
MarshaLL WhIte BLue goLd R 74
C 100 G 77
C 0
M 76 B 112
M 30
Y 10 Y 68 Hex 4A4D70
K 65 K 20 Logo colour
R 0 R 191 Wherever possible, these two colours should be printed. When only
G 34 G 142 one colour is available for printed items, Marshall White Blue is the
B 68 B 71 preferred colour on a white background. When Marshall White Blue
Hex 002244 Hex B58E47 PMS and Gold PMS 873C are available, the dynamics of the
corporate logos are to be printed as follows:
When PMS printing is not available use the colour breakdowns
above. Note: The Marshall White Blue is matched to PMS 289C
when personalised colour is not available.
The Background – Marshall White Blue PMS
The Castle – Gold PMS 873C
MARSHALL – White
WHITE – Gold PMS 873C
12
13. CORpORATE TypEfACE
The sans serif typeface family ‘Agfa Rotis’ has been chosen for use
as Marshall White’s corporate type style. All body copy is set in heLpfuL tIp: The Agfa Rotis typeface can be downloaded from
Agfa Rotis with the use of Bold and Italic Bold for emphasis. Avoid O:0. Company GeneralMW Font. Copy the files and paste under
typesetting any long copy in all capitals as it is harder to read. C:WINDOWSFonts on your computer.
Agfa Rotis font must always be used in logos, headers and footers
in advertising (newspaper, magazine, etc.), brochures, signboards
and marketing collateral. With a wide range of weights and clean,
modern design, the font is versatile enough to be used anywhere.
When Agfa Rotis is unavailable, substitute with Arial. It is not a
requirement that Agfa Rotis font be used to type email or email
documentation, on websites for property descriptions or in physical
documents for clients. In these cases use Arial.
agfa rotIs arIaL
ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
agfa rotIs ItaLIc arIaL ItaLIc
ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
agfa rotIs BoLd arIaL BoLd
aBcdefghIjkLMnopQrstuvWXyZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
agfa rotIs eX BoLd
ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’
abcdefghijklmnopqrstuvwxyz1234567890
agfa rotIs eX BoLd ItaLIcs
ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’
abcdefghijklmnopqrstuvwxyz1234567890
13
14. CORpORATE TypEfACE
headings Bullet points
The identity fonts for headings for Marshall White are: Bullet points are to be displayed as:
agfa rota sans serif Bold • Bullet point 1
Arial Bold • Bullet point 2
Headings must be a minimum font size of 16 points, title case and • Bullet point 3
left aligned, except in DL brochures in which headings must be a
o Sub-bullet point 1
minimum of 14pts; larger if possible.
o Sub-bullet point 2
Body text
o Sub-bullet point 3
The identity fonts for body text for Marshall White are:
Agfa Rota Sans Serif Regular
numbered points
Arial Regular
Numbered points are to be displayed as:
Body text must be a minimum font size of 11 points except in DL
1. Numbered point 1
brochures, in which body text must be a minimum of 10 points;
larger if possible. Body text must be left justified, right ragged. 2. Numbered point 2
To emphasise a word or sentence, text should only ever be bolded. 3. Numbered point 3
i) Sub-point 1
sub-headings
ii) Sub-point 2
The identity fonts for headings for Marshall White are:
iii) Sub-point 3
agfa rota sans serif Bold
Arial Bold
Sub-headings must be a minimum font size of 14 points, title case
and left aligned, except in DL brochures in which headings must be
a minimum of 12 points; larger if possible.
paragraph spacing
Paragraph spacing is to be set to:
Before 2pt
Line Spacing single
this Is a headline.
It’s set in Agfa Rota Sans Serif bold 16pt.
this Is a sub-heading.
It’s set in Agfa Rota Sans Serif bold 14pt.
And this is body type set in Agfa Rota Sans Serif Regular 11pt.
Most text will be typeset this way.
14
15. CORpORATE STATIONERy
Stationery offers a personalised opportunity to create the right impression during first contact with our customers.
Letterhead a grade; (generic artwork for all offices)
Logo at 82mm wide
Level 1, 1111 High Street Agfa Rotis 7pt
Armadale 3143
Sales 9822 9999 Marshall White Blue
Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897
PMS 873C 266 Auburn Road
Hawthorn 3122
Sales 9822 9999
facsimile 8862 4999
Level 1, 119 Bridport Street
Albert park 3206
Sales 9822 9999
facsimile 9824 4897
property Management 9822 8711
facsimile 9824 7788
enquiries@marshallwhite.com.au
www.marshallwhite.com.au
directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt
Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961
Marshall White Blue
Size: A4 297 x 210mm
Printed: S/Sided x2 PMS (Marshall White Blue & 873)
Stock: 105gsm Knight Smooth White
Scale: Letterhead at 65% of actual size
15
16. CORpORATE STATIONERy
The follower is to be used when letters go over one page.
a4 follower
Logo at 82mm wide
Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers
Marshall White Blue
Agfa Rotis 10pt Armadale | Hawthorn | Albert park
Marshall White Blue
Size: A4 297 x 210mm
Printed: S/Sided x2 PMS (Marshall White Blue & 873)
Stock: 105gsm Knight Smooth White
Scale: Follower at 65% of actual size
16
17. CORpORATE STATIONERy
Letterhead (B Grade) is to be used for all mass mailouts. There is no follower.
Letterhead B grade; (generic artwork for all offices)
Logo at 82mm wide
Level 1, 1111 High Street
Armadale 3143
Agfa Rotis 7pt
Sales 9822 9999 Marshall White Blue
Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897
Marshall White Blue 266 Auburn Road
Hawthorn 3122
Sales 9822 9999
facsimile 8862 4999
Level 1, 119 Bridport Street
Albert park 3206
Sales 9822 9999
facsimile 9824 4897
property Management 9822 8711
facsimile 9824 7788
enquiries@marshallwhite.com.au
www.marshallwhite.com.au
directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt
Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Marshall White Blue
Size: A4 297 x 210mm
Printed: S/Sided x1 PMS (Marshall White Blue)
Stock: 90gsm Knight Smooth White
Scale: Letterhead at 65% of actual size
17
18. CORpORATE STATIONERy
Business cards
Below are the designs for business cards. No post nominal’s, business affiliations or memberships are to be printed on
Marshall White business cards.
Logo 60mm wide
Licensed Estate Agents | Auctioneers | Property Managers Agfa Rotis 7pt
Agfa Rotis Bold 11pt PMS 873C
PMS 873C first Last
position Agfa Rotis Serif Bold 8pt
PMS 873C
Level 1, 1111 High Street, Armadale 3143
Mobile 0000 000 000 | Direct 0000 0000 | Sales 9822 9999 | Fax 0000 0000 Agfa Rotis 7pt
Email name.name@marshallwhite.com.au Marshall White Blue
Armadale | Hawthorn | Albert Park Agfa Rotis 8pt
Agfa Rotis 8pt
www.marshallwhite.com.au PMS 873C
PMS 873C
Business card overprints;
Size: 90 x 55mm
Printed: S/Sided onto Existing Shells x2 PMS (289 & 873) onto Fronts
Stock: 360gsm Sovereign Hi Bulk Artboard
Scale: Business Card at 100% of actual size
PMS 873C White
Logo 63mm wide
Marshall White Blue
Business card shells;
Size: 90 x 55mm
Printed: S/Sided x2 PMS (Marshall White Blue & 873) onto Backs
Stock: 360gsm Sovereign Hi Bulk Artboard, Matt Laminate S/Sided (Backs)
Scale: Business Card at 100% of actual size
18
19. CORpORATE STATIONERy
envelopes
Below are the designs for envelopes. Each office has their own envelope design with a personalised return address.
Hawthorn office envelopes includes postage paid.
dL plain face envelopes;
Logo 61mm wide Size: 110 x 220mm
PO Box 8082 Armadale 3143
Marshall White Blue Printed: S/Sided x1 PMS (Marshall White Blue)
Stock: Plain Face Strip Seal Laser Envelopes
Scale: DL envelope at 50% of actual size
Agfa Rotis 8pt
Marshall White Blue
dL Window face envelopes;
Size: 110 x 220mm
Printed: S/Sided x1 PMS (Marshall White Blue)
Stock: Window Face Self Seal Secretive Envelopes
Scale: DL envelope at 50% of actual size
Logo 61mm wide
PO Box 8082 Armadale 3143
Marshall White Blue
Agfa Rotis 8pt
Marshall White Blue
B4 envelopes;
Size: 250 x 353mm
Printed: S/Sided x1 PMS (Marshall White Blue)
Stock: Plain Face Self Seal Envelopes
Scale: B4 envelope at 50% of actual size
19
20. CORpORATE STATIONERy
Logo 61mm wide
PO Box 8082 Armadale 3143
Marshall White Blue
Agfa Rotis 8pt
Marshall White Blue
c3 envelopes;
Logo 61mm wide
PO Box 8082 Armadale 3143
Marshall White Blue Size: 324 x 458mm
Printed S/Sided x1 PMS (Marshall White Blue)
Stock: Plain Face Strip Seal Envelopes
Agfa Rotis 8pt Scale: C3 envelope at 35% of actual size
Marshall White Blue
c4 envelopes;
Size: 229 x 324mm
Printed S/Sided x1 PMS (Marshall White Blue)
Stock: Plain Face Strip Seal Envelopes
Scale: C4 envelope at 35% of actual size
20
21. CORpORATE STATIONERy
‘With compliments’ slip; (generic artwork for all offices)
Below is an example of a ‘With Compliments’ slip.
Logo at 82mm wide
Level 1, 1111 High Street
Armadale 3143
Agfa Rotis 7pt
Sales 9822 9999 Marshall White Blue
Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897
Marshall White Blue 266 Auburn Road
Hawthorn 3122
Sales 9822 9999
facsimile 8862 4999
Level 1, 119 Bridport Street
Albert park 3206
Sales 9822 9999
facsimile 9824 4897
property Management 9822 8711
facsimile 9824 7788
enquiries@marshallwhite.com.au
www.marshallwhite.com.au
directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello
Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961
Size: DL 210 x 100mm
Printed: S/Sided x2 PMS (Marshall White Blue & 873)
Stock: 105gsm Knight Smooth White
Scale: ‘With Compliments’ Slip at 68% of actual size
21
22. CORpORATE STATIONERy
statements
Below is an example of Statement paper.
Logo at 82mm wide
Level 1, 1111 High Street
Armadale 3143
Agfa Rotis 7pt
Sales 9822 9999 Marshall White Blue
Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897
Marshall White Blue 266 Auburn Road
Hawthorn 3122
Sales 9822 9999
facsimile 8862 4999
Level 1, 119 Bridport Street
Albert park 3206
Sales 9822 9999
facsimile 9824 4897
property Management 9822 8711
facsimile 9824 7788
enquiries@marshallwhite.com.au
www.marshallwhite.com.au
directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt
Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Marshall White Blue
Size: A4 297 x 210mm
Printed: S/Sided x1 PMS (Marshall White Blue)
Stock: 90gsm Knight Smooth White
Scale: Statement at 65% of actual size
22
23. CORpORATE STATIONERy
gift card and gift card envelope
Below is an example of a gift card and envelope.
Back of Gift Card
Licensed Estate Agents | Property Managers | Auctioneers
Level 1, 1111 High Street 266 Auburn Road Level 1, 119 Bridport Street property Management 9822 8711
Armadale 3143 Hawthorn 3122 Albert park 3206 facsimile 9824 7788
Sales 9822 9999 Sales 9822 9999 Sales 9822 9999 enquiries@marshallwhite.com.au
facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.au
Page 1 1:34 PM 16/4/07 marshall white tent card.qx
Logo at 89mm wide Agfa Rotis 10pt
PMS 873C & white
Marshall White Blue
Size: 100 x 146mm (folded)
Printed: 2 sided; x2 PMS (Marshall White Blue & 873)
Stock: 350gsm Doggetts Mega Recycled Silk, S/Sided Matt Laminated
Scale: Gift card at 65% of actual size
Logo at 61mm wide
Agfa Rotis 8pt PO Box 8082 Armadale 3143 Postage Paid box:
Marshall White Blue 21mm(w) x 26mm(h)
Agfa Rotis 10pt, Uppercase
Marshall White Blue
Size: 114 x 162mm
Printed: S/Sided x1 PMS (Marshall White Blue)
Stock: Plain Face Self Seal Envelopes
Scale: Statement at 65% of actual size
23
24. CORpORATE STATIONERy
a4 submission cover and tabs
Below is an example of an A4 Submission Folder and Tabs.
Logo 89mm wide
Marshall White Blue Marshall White Blue
Licensed Estate Agents | Property Managers | Auctioneers
Agfa Rotis 10pt
Agfa Rotis 9pt Level 1, 1111 High Street
Armadale 3143
266 Auburn Road
Hawthorn 3122
Level 1, 119 Bridport Street
Albert park 3206
property Management 9822 8711
facsimile 9824 7788
PMS 873C
Sales 9822 9999 Sales 9822 9999 Sales 9822 9999 enquiries@marshallwhite.com.au
facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.au
Size: A4 297 x 210mm Size: A4 297 x 210mm
Printed: 2 sided; x2 PMS (Marshall White Blue & 873) Printed: 2 sided; x2 PMS (Marshall White Blue & 873)
Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt Laminated Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt Laminated
Scale: Submission Cover at 30% of actual size Scale: Submission Cover at 30% of actual size
proposals to potential vendors
A4 Submissions are prepared by the Agent Admin Teams for
proposals to potential vendors. Content pages can be found at:
O:1.Sales Standard Templates1.PrelistingSubmissionA4 Submission
About Us
Agfa Rotis 10.5pt
PMS 873C
Size: A4 297 x 210mm
Printed: 2 sided; x1 PMS (873C)
Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt Laminated
Scale: Submission Cover at 30% of actual size
24
25. CORpORATE STATIONERy
a3 premium submission cover
Below is an example of an A3 Premium Submission Cover.
Castle 40mm wide
Marshall White Blue
Marshall White Blue
Logo 120mm wide
Licensed Estate Agents | Property Managers | Auctioneers
Agfa Rotis 12pt, PMS 873C
Agfa Rotis 9pt Level 1, 1111 High Street
Armadale 3143
Sales 9822 9999
266 Auburn Road
Hawthorn 3122
Sales 9822 9999
Level 1, 119 Bridport Street
Albert park 3206
Sales 9822 9999
property Management 9822 8711
facsimile 9824 7788
enquiries@marshallwhite.com.au
facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.au
proposals to potential vendors
Templates have been developed for residential and development Premium submissions take two days to compile. Premium submission
properties. Premium submissions are prepared for potential vendors. request forms and templates are saved at:
Submissions for properties valued at under $4million are prepared by
O:1. Sales Standard Templates1.PrelistingSubmission
Agent Admin Teams and printed and bound internally. Submissions
A3 Premium Submission.
for properties valued at $4million and over are prepared by the
Marketing Co-Ordinator and printed professionally.
Size: A3 420 x 297mm
Printed: 2 sided; x2 PMS (Marshall White Blue & 873)
Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt Laminated
Scale: Submission Cover at 30% of actual size
25
26. CORpORATE STATIONERy
facsimile
Below is an example of a facsimile. This template can be found at O:0. Company Standard Templates.
Logo 82mm wide
Facsimile
Date: Page: X of Y
To: Fax:
From :
Tel: Fax:
Subject:
>>
Yours faithfully
Marshall White
<<Staff Name>>
<<Title>>
Mobile: <<MOBILE>>
Office: <<DIRECT LINE>>
Email: <<EMAIL ADDRESS>>
If you do not receive all pages, please telephone immediately. This facsimile message contains
information that is confidential to the intended recipient. It may also contain information that is subject
to legal privilege. If you are not the intended receiver, you must not peruse, use, pass on or copy this
message. Please notify the sender immediately by facsimile, telephone or e-mail and destroy or return
the original message to us by mail. Thank you.
Marshall White & Co Pty Ltd as Licensee for Marshall White Holdings Pty Ltd ABN 36 186 546 961
OPT-STD-16:Users:user:Library:Mail Downloads:Fax Header-3.doc Update January 2011
Facsimile at 65% of actual size.
26
27. CORpORATE STATIONERy
Memo
Below is an example of a memo. This template can be found at O:0. Company Standard Templates.
Logo 82mm wide
Internal Memo
Date: Page: X of Y
To: From:
Subject:
>>
Memo at 65% of actual size.
27
28. CORpORATE STATIONERy
email signature
Below is an example of a email signature. This template can be found at O:0. Company Standard Forms, ChecklistsEmail sign offs.
Arial 11pt Yours faithfully,
Arial Bold 11pt First Last
Arial 11pt Position
Mobile + 61 xxx xxx xxx | Direct + 61 3 xxxx xxxx
Arial 11pt
Facsimile + 61 3 xxxx xxxx
Link to website www.marshallwhite.com.au
Arial 11pt
1111 High Street, Armadale | PO Box 8082 Armadale Victoria 3143
Armadale | Hawthorn | Albert Park
Logo 95mm wide
Licensed Estate Agents Auctioneers Property Managers
Logos link
to website
Email signaure at 75% of actual size.
28
29. CORpORATE STATIONERy
powerpoint template
Below is an example of the PowerPoint template. This template can be found at O:0. Company Standard Templates.
Logo 192mm wide
header page
heading Agfa Rotis 40pt
White
R-0 G-34 B-68
Logo 192mm wide
follower page
sub header Agfa Rotis 40pt
R-191 G-142 B-71
um dunt wisci tio dolutpatum dolore dunt veliquat, corpero dip eum quat. ute modo
consectet num nosto conse molesenis nos aciliquat utpatie exerci tem et, susto eriusci
tat voloreet nim nos exero consecte magnis.
• Um dunt wisci tio dolutpatum dolore dunt veliquat. Agfa Rotis 30pt
R-0 G-34 B-68
• Um dunt wisci tio dolutpatum dolore dunt veliquat.
• Um dunt wisci tio dolutpatum dolore dunt veliquat.
• Um dunt wisci tio dolutpatum dolore dunt veliquat.
• Um dunt wisci tio dolutpatum dolore dunt veliquat.
PowerPoint at 40% of actual size.
29
30. CORpORATE SIGNBOARdS
The board sizes are determined by width x height. This is an industry stardard.
4x6 Boards
[File size 322.5mm x 450mm] [File size 322.5mm x 450mm]
[8] [8]
[2] Auction Saturday 19 November 10:30am
[1] [3] Heading
1 [4] Ullaorem dignissis nis exerci essectem qui blaore
corperc iliquat lumsandit la alis am duisit, quisi.
Em eu facip enis aut acipis nulla faci blam quis
nullute tion hent nos nullummodo odoloreagnit
nonse vendre minciduisl doluptat wis ades esto
odolorpero odip endionse con ut wismodo lortin
[Photo 260mm x 188mm] voloreet non ex eliquissi ting et lutate tismod exer
sustion ute ting ea facillaor sim del ut lum eugue
[2] Auction Saturday 19 November 10:30am minim vel dui blaore tat.
[3] Heading
Na faccummy nit vulputatie magna consed dolorper
Equisim verit aciliquam, sed duis aciliqu ametue tat. Con hent
[4] vulla faccum il eugue ting eu faccum augiati onsectem quiscin susto con vel etue magniam dolore do commy nonsed
acilit nonsecte volortiscip ex exero od etuerci etum digna facipisis et, vulput wissisim auguero ent nullaore dolenim
nostrud min euisl ut in ea at. Ugait autem veliquip exero core tie
vullutatisi nonsectem veleniamet.
tem alit venibh enisi bla feuisl dolor autem dit utat. Eriurer in
verit ea autet deliqui bla am, quiscidunt prat ad er si. [7] propertywebsite.com.au
[7] propertywebsite.com.au
[5] Contact Rae Tomlinson 0418 336 234 [5] Contact Rae Tomlinson 0418 336 234
Heather Elder 0413 273 079 Heather Elder 0413 273 079
[6] Office 1111 High Street, Armadale [6] Office 1111 High Street, Armadale
9822 9999 [10] 9822 9999 [10]
[9] Armadale | Hawthorn | Albert Park marshallwhite.com.au [9] Armadale | Hawthorn | Albert Park marshallwhite.com.au
Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed.
• (8) Company Logo: Centered at 260mm.
• 9) Office: Always set in Agfa Rotis, gold font, left aligned, 29pt.
(
• (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 29pt.
Points 1-7 content is at the agents discretion within the following guidelines:
• (1) Image area: One photo. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts).
• 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white
( A
font, left aligned, 43pt.
• (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 43pt for image board and 52pt for text board.
• 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with
( B
approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 27pt for image board and 34pt for text board.
• 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must be
( A
listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 26pt.
• 6) ffice: List agents office. If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis,
( O
white font, left aligned, 26pt.
• 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 27pt for image board and
( P
34pt for text board.
30
31. CORpORATE SIGNBOARdS
4x8 Boards
Below is an example of the 4x8 signboards. Artwork files are at 25% of actual print size and are in CMYK.
[File size 322.5mm x 600mm] [File size 322.5mm x 600mm]
[8] [8]
[2] Auction Saturday 19 November 10:30am
1
[1] [3] Heading
Volut veliquisi blan hent lorem numsandignis
nonsequisl er si tem quis duisis dolore magna
commy nim acin veliquam dolenis aliquatum
[Photo 260mm x 173mm] dolesenim iusto consenim enismol orpmmy nos
accum erosto dip ero consecte eugue dipsumsan
exer aut augiat, vel do dio do commy nosto
consequi eugiamcon utpat. Xerit praesting ex
elit, qui tatie mincip euis acil delis alis nulluptat
2
incipit ip eu feugiamet praessectem nit
[4] adiamconse iusto consenim.
Corper ad minim dolobore modignibh el irit
dolessecte facin ulputat diat, quat pratum nos
[Photo 260mm x 173mm] dolum irit nostie do doloborper senim zzrillaor
susting euis el ulputpat wis alit volobor eetuerit
Auction Saturday 19 November 10:30am atum zzrit lortionsed ming.
[2] Heading
propertywebsite.com.au [7]
[3] Duis acillam nulputpat nulla faccum dip estis diam eugue
modolobore vullum ilit dolutpatem nostrud ming er alis et ulla
consequat ut alit diam, quat. Duipisit in euis nos nonsequis adiat
[4] lamet in henim zzrilla facincilis adit nulpute consed tat aliquis [5] Contact Rae Tomlinson 0418 336 234
propertywebsite.com.au [7] Heather Elder 0413 273 079
[5] Contact Rae Tomlinson 0418 336 234 [6] Office 1111 High Street, Armadale
Heather Elder 0413 273 079
[6] Office 1111 High Street, Armadale
9822 9999 [10] 9822 9999 [10]
[9] Armadale | Hawthorn | Albert Park marshallwhite.com.au [9] Armadale | Hawthorn | Albert Park marshallwhite.com.au
Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed.
• (8) Company Logo: Centered at 260mm.
• 9) Office: Always set in Agfa Rotis, gold font, left aligned, 29pt.
(
• (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 29pt.
Points 1-7 content is at the agents discretion within the following guidelines:
• (1) Image area: Two photos. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts).
• 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font,
( A
left aligned, 43pt.
• (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 40pt for image board and 64pt for text board.
• 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with
( B
approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 27pt for image board and 38pt for text board.
• 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must be
( A
listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 26pt for the image
board and 42pt for the text board.
• 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, left aligned,
( O
26pt for the image board and 42pt for the text board.
• 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 27pt for
( P
image board and 38pt for text board.
31
32. CORpORATE SIGNBOARdS
6x8 Boards
Below is an example of the 6x8 signboards. Artwork files are at 25% of actual print size and are in CMYK.
[File size 492.5mm x 600.064mm] [File size 492.5mm x 600.064mm]
[8] [8]
[2] Auction Saturday 19 November 10:30am
[1]
[3] Heading
1
Dipit illamcor secte facilit ea feu faciduip estis num
alit praessenibh eumsand ipsustis eum num velenis
[4] zzriliquis nis et velis exeriustin vercidunt loborpe
rilit, quissisim er sequat. Na con henibh er sum zzril
[Photo 1 – 426mm x 267mm]
[Photo 2 & 3 –151mm x 103mm] do del ip et autatis diam volenis elesent ulla core
eummod tat. Alit ut wisi blamcorem etuero endre
[2] Auction Saturday 19 November 10:30am
[3]
[4]
Heading
Odo dolor ad dolobore consed miniamc onsequate ex el
do conulla ad mincidunt velisi ea facidunt utet, consequ
iscinci blaorero consequi te feu feu feum et er ilit mod
am doloborem veliquat vel ulla con ut illa conse minisis
2 [7]
velisi eugait prat. Ut dolobore min et ut ip ent velit
aliquis sequametum velis et et irit ametum enim.
propertywebsite.com.au
nonsequisit iurem amet ut accum dolore.
3
[7] propertywebsite.com.au
[5] Contact Rae Tomlinson 0418 336 234
[5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079
Heather Elder 0413 273 079
[6] Office 1111 High Street, Armadale
[6] Office 1111 High Street, Armadale
[9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10]
Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed.
• (8) Company Logo: Centered at 425mm.
• 9) Office: Always set in Agfa Rotis, gold font, left aligned, 38pt.
(
• (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 38pt.
Points 1-7 content is at the agents discretion within the following guidelines:
• (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts).
• 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font, l
( A
left aligned, 45pt for the image board and 73pt for the text board.
• (3) Heading: Use sentence case. Always set in Agfa Rotis, gold, left aligned, 50pt for image board and 83pt for text board.
• 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with approx.
( B
must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 31pt for image board and 57pt for text board.
• 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must
( A
be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 35pt for the
image board and 43pt for the text board.
• 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font,
( O
left aligned, 35pt for the image board and 43pt for the text board.
• 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 31pt for image board and
( P
57pt for text board.
32
33. CORpORATE SIGNBOARdS
8x10 Boards
Below is an example of the 8x10 signboards. Artwork files are at 25% of actual print size and are in CMYK.
[File size 642.5mm x 450mm] [File size 642.5mm x 450mm]
[8] [8]
[2] Auction Saturday 19 November 10:30am
[3] Heading
1
[1]
Erilla feummolore magna consecte magna
feuis augait, sequis niat. Dui eros eugiam ero
duismodolore magniam commoluptat. Duisis
nulput utem iusci tionullum accum incilismod
[Photo 1 – 567mm x 351mm]
[Photo 2 & 3 –187mm x 128mm]
[4] eugiam, quisit num dio et aut lan elit lam
veliscil eu faccum vullan ercinis cipisit iriure
2
[2] Auction Saturday 19 November 10:30am
eu faccum quisisi sismolo borper in et ad min
[3] Heading
Igna feumsan volenibh ea feugiamcore volortis nissenim iusci,
esecte conulpute dionsequatum qui ea consed
[4]
quat. Ut autpatie molore modolor sis do odolorem zzriustie del
ullaorem venit ero odolortie tations equam, commodit et essisi magnis niscipsumsan velit amcommy num
blaorperos at. Volore magniamet, vullut augait ulputetum zzrit
aliquipsusto cor sectetue facing ea faccum non ulput wisl diam, nonullam, sequis am, sum dolor se conse.
3
non piscil inisim nos nulputa tumsand rerostrud dolor si tinis.
[10] propertywebsite.com.au
[5] Contact Rae Tomlinson 0418 336 234
[5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079
Heather Elder 0413 273 079
[6] Office 1111 High Street, Armadale [6] Office 1111 High Street, Armadale propertywebsite.com.au [7]
[9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10]
Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed.
• (8) Company Logo: Centered at 567mm.
• 9) Office: Always set in Agfa Rotis, gold font, left aligned, 50pt.
(
• (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 50pt.
Points 1-7 content is at the agents discretion within the following guidelines:
• (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts).
• 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font,
( A
left aligned, 58pt for the image board and 83pt for the text board.
• 3) eading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 72pt for the image board and 121pt for the text board.
( H
• 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with approx.
( B
must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 37pt for the image board and 87pt for the text board.
• 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must
( A
be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 42pt for the
image board and 56pt for the text board.
• 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, left aligned,
( O
42pt for the image board and 56pt for the text board.
• 7) roperty Website: Always set in Agfa Rotis Extra Bold, white font, 42pt under the body copy for the image board, and 56pt
( P
right aligned for text board.
33
34. CORpORATE SIGNBOARdS
8x12 Boards
Below is an example of the 8x12 signboard. Artwork files are at 25% of actual print size and are in CMYK.
[File size 642.5mm x 1075mm]
[8]
[1]
1
[Photo 1 – 580mm x 405mm]
[Photo 2 & 3 –187mm x 140mm]
Auction Saturday 19 November 10:30am
2
[2]
[3] Heading
Giam velenit lan eu facip ex eu facipsustie
minim exerostie magnisit adit iustie con hendipis
[4] dolenim elestio nummolum eniam, suscip essi.
3
Olorer il ullummy nim quis alismodit ad min
velesequat dunt alis er si. Dunt dolorem des
molore min velit wisi. Onse dipit nos aug vel
dio dolore dolestin.
[5] Contact Rae Tomlinson 0418 336 234
Heather Elder 0413 273 079
[6] Office 1111 High Street, Armadale propertywebsite.com.au [7]
[9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10]
Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed.
• (8) Company Logo: Centered at 578mm.
• 9) Office: Always set in Agfa Rotis, gold font, left aligned, 50pt.
(
• (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 50pt.
Points 1-7 content is at the agents discretion within the following guidelines:
• (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts).
• 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white
( A
font, left aligned, 62pt.
• (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 75pt.
• 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with
( B
approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 50pt.
• 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must
( A
be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 43pt.
• 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font,
( O
left aligned, 43pt for the image board and 42pt for the text board.
• 7) Property Website: Always set in Agfa Rotis Extra Bold right aligned to office details, white font, 50pt.
(
34
35. 4x6 stockboards
Below is an example of the 4x6 Stockboards. Artwork files are at 25% of actual print size and are in CMYK.
[File size 300mm x 450mm] [File size 300mm x 450mm]
[3] [3]
For Sale For Lease
For further information regarding For further information regarding
this property please contact this property please contact
[1] Rae Tomlinson 0418 336 234 [1] Rae Tomlinson 0418 336 234
Heather Elder 0413 273 079 Heather Elder 0413 273 079
[4] or visit marshallwhite.com.au [4] or visit marshallwhite.com.au
[5] 9822 9999 [5] 9822 9999
[2] Armadale | Hawthorn | Albert Park [2] Armadale | Hawthorn | Albert Park
Points 3-5 form the Corporate ID requirements for photo signboards and must be strictly followed.
• (3) Company Logo: Centered at 567mm.
• 4) Web Address: Always set in Agfa Rotis, white font, left aligned, 32pt.
(
• (5) Sales Number: Always set in Agfa Rotis, gold font, left aligned, 86pt.
Points 1-2 content is at the agents discretion within the following guidelines:
•( A
1) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office
must be listed in addition to the listing agents however only two names can be listed. Always set in Agfa Rotis, white font,
left aligned, 32pt.
•(
2) Office: Always set in Agfa Rotis, white font, left aligned, 32pt.
35
36. CORpORATE SIGNBOARdS
directional Boards
[Print size 600mm x 450mm]
Open For
Inspection
9822 9999
Armadale | Hawthorn | Albert Park
marshallwhite.com.au
[Print size 600mm x 450mm]
Open For
Inspection
9822 9999
Armadale | Hawthorn | Albert Park
marshallwhite.com.au
36
37. CORpORATE SIGNBOARdS
directional Boards
[Print size 600mm x 450mm]
Auction
This Day
9822 9999
Armadale | Hawthorn | Albert Park
marshallwhite.com.au
[Print size 600mm x 450mm]
Auction
This Day
9822 9999
Armadale | Hawthorn | Albert Park
marshallwhite.com.au
37
