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NETWORKED INDIVIDUALISM:
Connected or Isolated?
Image	
  by	
  ebayink	
  (Flickr)	
  
By	
  Kelsey	
  Ra6e	
  
“We are experiencing a ‘triple revolution’
wrought by the advent of broadband
Internet access, social networks, and
mobile technologies.” 
Image	
  by	
  ebayink	
  (Flickr)	
  
-­‐	
  Lee	
  Rainie	
  &	
  Barry	
  Wellman,	
  Networked:	
  The	
  New	
  Social	
  OperaGng	
  System	
  
“The mutually reinforcing and accelerating nature of these
technologies is shifting the center of gravity in how we
organize as a society.” 

Image	
  by	
  Capt'	
  Gorgeous	
  (Flickr)	
  
-­‐	
  Lee	
  Rainie	
  &	
  Barry	
  Wellman,	
  Networked:	
  The	
  New	
  Social	
  OperaGng	
  System	
  
Institutions—both formal, such as schools, and informal, such as families
—were once at the center of our societies. 

Image	
  by	
  shannonrossalbers	
  (Flickr)	
  
-­‐	
  Lee	
  Rainie	
  &	
  Barry	
  Wellman,	
  Networked:	
  The	
  New	
  Social	
  OperaGng	
  System	
  
Now each of us, with our smartphones, is connecting across and within
institutional boundaries. 
Image	
  by	
  woohoo_megoo	
  (flickr)	
  
-­‐	
  Lee	
  Rainie	
  &	
  Barry	
  Wellman,	
  Networked:	
  The	
  New	
  Social	
  OperaGng	
  System	
  
Image	
  by	
  niallkennedy	
  (Flickr)	
  
Internet users continue to spend
more time with social media sites
than any other type of site. – Nielson, The
Social Media Report 2012
“Where we once organized our communities, work, family,
educational, and governance systems around institutions…
Image	
  by	
  afagen	
  (Flickr)	
  
…we are increasingly navigating the world as connected
individuals.”

Image	
  by	
  lestaylorphoto	
  (Flickr)	
  
-­‐	
  Lee	
  Rainie	
  &	
  Barry	
  Wellman,	
  Networked:	
  The	
  New	
  Social	
  OperaGng	
  System	
  
Not near your loved
ones?
Image	
  by	
  lanier67	
  (Flickr)	
  
It is no longer difficult to call home.
Image	
  from	
  hQp://www.quotesworthrepeaGng.com/top-­‐100-­‐movie-­‐quotes/2/	
  
They’re only a
click away…
Image	
  by	
  mastrobiggo	
  (Flickr)	
  
It’s child’s play.
“Momma”	
  
Image	
  by	
  themaxsons	
  (Flickr)	
  
Thirty-two percent of online adults age 65+ use social
networking sites, presumably to stay in touch with their friends,
children and grandchildren.
 -­‐	
  PEW	
  Internet:	
  Social	
  Networking	
  
Image	
  by	
  spieri_sf	
  (Flickr)	
  
While social
networking can
expand and
strengthen the
social ties that
people maintain in
the offline world, it
cannot replace
them.
-­‐  Cheryl	
  Coyle	
  &Heather	
  Vaughn,	
  	
  
Networking:	
  CommunicaGon	
  RevoluGon	
  
or	
  EvoluGon?	
  	
  
Image	
  by	
  Daniel	
  CJ	
  Lee	
  (Flickr)	
  
‘Social networks’ existed long before the 
age of the Internet. 
Image	
  by	
  EFullman	
  (Flickr)	
  
The need to bond emotionally with others in 
‘social networks’ was studied by Harlow in 1958.

Image	
  by	
  sixintheworld(Flickr)	
  
-­‐	
  Harry	
  Harlow,	
  The	
  Nature	
  of	
  Love	
  
Image	
  by	
  WinterMuteCreaGons	
  (Flickr)	
  
Today, there is much speculation about the
meaningfulness of human interactions 
created by social media.
“We live in an accelerating contradiction: 
the more connected we become, the lonelier we are.

Image	
  hQp://afishoutofgrimsby.files.wordpress.com/2012/05/cast-­‐away-­‐wilson-­‐volleyball1.jpg	
  
-­‐	
  Stephen	
  Marche,	
  Is	
  Facebook	
  Making	
  Us	
  Lonely?	
  
”
“It is clear that social interaction matters. Loneliness and being alone are
not the same thing, but both are on the rise…
Image	
  by	
  arjayempee	
  	
  (Flickr)	
  
We meet fewer
people. We gather
less. And when we
gather, our bonds are
less meaningful and
less easy.”
-­‐	
  Stephen	
  Marche,	
  Is	
  Facebook	
  
Making	
  Us	
  Lonely?	
  
Image	
  by	
  DaveOnFlickr	
  
The question of the future is this: 
Is Social Networking part of CONNECTING or ISOLATING?
Image	
  by	
  Daniel_Iversen	
  (Flickr)	
  
The answer will depend
Image	
  by	
  Royal	
  Sapien	
  (Flickr)	
  	
  
on how we use
these
technologies. 	
  
“Facebook is merely a tool and like any tool, its effectiveness will
depend on its user.”

 -­‐	
  John	
  Cacioppo,	
  as	
  cited	
  in	
  Stephen	
  Marche,	
  Is	
  Facebook	
  Making	
  Us	
  Lonely?	
  
Photo	
  by	
  felishumanus	
  (Flickr)	
  
Technology sure has come a long way…
“…but the very MAGIC of the new machines, the efficiency and elegance with
which they serve us, obscures what isn’t being served: everything that
matters.”
 -­‐	
  Stephen	
  Marche,	
  Is	
  Facebook	
  Making	
  Us	
  Lonely?	
  
“What Facebook has
revealed about human
nature—and this is not a
minor revelation—is that a
CONNECTION is not the
same thing as a BOND.”

Image	
  by	
  gem	
  fountain	
  (Flickr)	
  
-­‐	
  Stephen	
  Marche,	
  Is	
  Facebook	
  Making	
  Us	
  Lonely?	
  
Image	
  by	
  javiervb	
  (Flickr)	
  
CONNECTED or ISOLATED? 

In this age of networked individualism, it is our choice. Wisely used, online
connections can strengthen bonds we already have…but used alone, can
lead us on an isolated path.
Photo	
  By	
  Kelsey	
  Ra6e	
  
References	
  
Stephen	
  Marche,	
  Is	
  Facebook	
  Making	
  Us	
  Lonely?	
  
hQp://www.theatlanGc.com/magazine/archive/2012/05/is-­‐facebook-­‐making-­‐us-­‐lonely/
308930/	
  
	
  	
  
Lee	
  Rainie	
  &	
  Barry	
  Wellman,	
  Networked:	
  The	
  New	
  Social	
  OperaGng	
  System,	
  Reviewed	
  By	
  
Lucy	
  Bernholz,	
  Fall	
  2012	
  hQp://www.ssireview.org/book_reviews/entry/i_you_we	
  	
  
	
  	
  
Harry	
  Harlow,	
  1958.	
  The	
  Nature	
  of	
  Love	
  	
  hQp://psychclassics.yorku.ca/Harlow/love.htm	
  	
  
	
  	
  
	
  
hQp://pewinternet.org/Commentary/2012/March/Pew-­‐Internet-­‐Social-­‐Networking-­‐full-­‐
detail.aspx	
  
	
  	
  
Cheryl	
  L.	
  Coyle	
  and	
  Heather	
  Vaughn,	
  Social	
  Networking:	
  CommunicaGon	
  RevoluGon	
  or	
  
EvoluGon?	
  Bell	
  Labs	
  Technical	
  Journal	
  13(2),	
  13–18	
  (2008)	
  ©	
  2008	
  Alcatel-­‐Lucent.	
  
Published	
  by	
  Wiley	
  Periodicals,	
  Inc.	
  Published	
  online	
  in	
  Wiley	
  InterScience	
  
(www.interscience.wiley.com)	
  hQp://onlinelibrary.wiley.com/doi/10.1002/bltj.20298/pdf	
  
	
  	
  
hQp://www.nielsen.com/content/dam/corporate/us/en/reports-­‐downloads/2012-­‐
Reports/The-­‐Social-­‐Media-­‐Report-­‐2012.pdf	
  

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Networked Individualism

  • 1. NETWORKED INDIVIDUALISM: Connected or Isolated? Image  by  ebayink  (Flickr)   By  Kelsey  Ra6e  
  • 2. “We are experiencing a ‘triple revolution’ wrought by the advent of broadband Internet access, social networks, and mobile technologies.” Image  by  ebayink  (Flickr)   -­‐  Lee  Rainie  &  Barry  Wellman,  Networked:  The  New  Social  OperaGng  System  
  • 3. “The mutually reinforcing and accelerating nature of these technologies is shifting the center of gravity in how we organize as a society.” Image  by  Capt'  Gorgeous  (Flickr)   -­‐  Lee  Rainie  &  Barry  Wellman,  Networked:  The  New  Social  OperaGng  System  
  • 4. Institutions—both formal, such as schools, and informal, such as families —were once at the center of our societies. Image  by  shannonrossalbers  (Flickr)   -­‐  Lee  Rainie  &  Barry  Wellman,  Networked:  The  New  Social  OperaGng  System  
  • 5. Now each of us, with our smartphones, is connecting across and within institutional boundaries. Image  by  woohoo_megoo  (flickr)   -­‐  Lee  Rainie  &  Barry  Wellman,  Networked:  The  New  Social  OperaGng  System  
  • 6. Image  by  niallkennedy  (Flickr)   Internet users continue to spend more time with social media sites than any other type of site. – Nielson, The Social Media Report 2012
  • 7. “Where we once organized our communities, work, family, educational, and governance systems around institutions… Image  by  afagen  (Flickr)  
  • 8. …we are increasingly navigating the world as connected individuals.” Image  by  lestaylorphoto  (Flickr)   -­‐  Lee  Rainie  &  Barry  Wellman,  Networked:  The  New  Social  OperaGng  System  
  • 9. Not near your loved ones? Image  by  lanier67  (Flickr)  
  • 10. It is no longer difficult to call home. Image  from  hQp://www.quotesworthrepeaGng.com/top-­‐100-­‐movie-­‐quotes/2/  
  • 11. They’re only a click away… Image  by  mastrobiggo  (Flickr)  
  • 12. It’s child’s play. “Momma”   Image  by  themaxsons  (Flickr)  
  • 13. Thirty-two percent of online adults age 65+ use social networking sites, presumably to stay in touch with their friends, children and grandchildren. -­‐  PEW  Internet:  Social  Networking   Image  by  spieri_sf  (Flickr)  
  • 14. While social networking can expand and strengthen the social ties that people maintain in the offline world, it cannot replace them. -­‐  Cheryl  Coyle  &Heather  Vaughn,     Networking:  CommunicaGon  RevoluGon   or  EvoluGon?     Image  by  Daniel  CJ  Lee  (Flickr)  
  • 15. ‘Social networks’ existed long before the age of the Internet. Image  by  EFullman  (Flickr)  
  • 16. The need to bond emotionally with others in ‘social networks’ was studied by Harlow in 1958. Image  by  sixintheworld(Flickr)   -­‐  Harry  Harlow,  The  Nature  of  Love  
  • 17. Image  by  WinterMuteCreaGons  (Flickr)   Today, there is much speculation about the meaningfulness of human interactions created by social media.
  • 18. “We live in an accelerating contradiction: the more connected we become, the lonelier we are. Image  hQp://afishoutofgrimsby.files.wordpress.com/2012/05/cast-­‐away-­‐wilson-­‐volleyball1.jpg   -­‐  Stephen  Marche,  Is  Facebook  Making  Us  Lonely?   ”
  • 19. “It is clear that social interaction matters. Loneliness and being alone are not the same thing, but both are on the rise… Image  by  arjayempee    (Flickr)  
  • 20. We meet fewer people. We gather less. And when we gather, our bonds are less meaningful and less easy.” -­‐  Stephen  Marche,  Is  Facebook   Making  Us  Lonely?   Image  by  DaveOnFlickr  
  • 21. The question of the future is this: Is Social Networking part of CONNECTING or ISOLATING? Image  by  Daniel_Iversen  (Flickr)  
  • 22. The answer will depend Image  by  Royal  Sapien  (Flickr)     on how we use these technologies.  
  • 23. “Facebook is merely a tool and like any tool, its effectiveness will depend on its user.” -­‐  John  Cacioppo,  as  cited  in  Stephen  Marche,  Is  Facebook  Making  Us  Lonely?   Photo  by  felishumanus  (Flickr)  
  • 24. Technology sure has come a long way…
  • 25. “…but the very MAGIC of the new machines, the efficiency and elegance with which they serve us, obscures what isn’t being served: everything that matters.” -­‐  Stephen  Marche,  Is  Facebook  Making  Us  Lonely?  
  • 26. “What Facebook has revealed about human nature—and this is not a minor revelation—is that a CONNECTION is not the same thing as a BOND.” Image  by  gem  fountain  (Flickr)   -­‐  Stephen  Marche,  Is  Facebook  Making  Us  Lonely?  
  • 27. Image  by  javiervb  (Flickr)   CONNECTED or ISOLATED? In this age of networked individualism, it is our choice. Wisely used, online connections can strengthen bonds we already have…but used alone, can lead us on an isolated path. Photo  By  Kelsey  Ra6e  
  • 28. References   Stephen  Marche,  Is  Facebook  Making  Us  Lonely?   hQp://www.theatlanGc.com/magazine/archive/2012/05/is-­‐facebook-­‐making-­‐us-­‐lonely/ 308930/       Lee  Rainie  &  Barry  Wellman,  Networked:  The  New  Social  OperaGng  System,  Reviewed  By   Lucy  Bernholz,  Fall  2012  hQp://www.ssireview.org/book_reviews/entry/i_you_we         Harry  Harlow,  1958.  The  Nature  of  Love    hQp://psychclassics.yorku.ca/Harlow/love.htm           hQp://pewinternet.org/Commentary/2012/March/Pew-­‐Internet-­‐Social-­‐Networking-­‐full-­‐ detail.aspx       Cheryl  L.  Coyle  and  Heather  Vaughn,  Social  Networking:  CommunicaGon  RevoluGon  or   EvoluGon?  Bell  Labs  Technical  Journal  13(2),  13–18  (2008)  ©  2008  Alcatel-­‐Lucent.   Published  by  Wiley  Periodicals,  Inc.  Published  online  in  Wiley  InterScience   (www.interscience.wiley.com)  hQp://onlinelibrary.wiley.com/doi/10.1002/bltj.20298/pdf       hQp://www.nielsen.com/content/dam/corporate/us/en/reports-­‐downloads/2012-­‐ Reports/The-­‐Social-­‐Media-­‐Report-­‐2012.pdf