1. Summer task
part 2
Kelsey Wheeler.
Film Trailer Analysis
(Fright Night, Woman in Black and Avengers)

2. Kelsey W
Fright Night
Editing…..
• Scene changes get faster as you go through
to trailer building up suspense similar to
Cinematography…..
woman in black except these scenes fade
• Mostly head and mid shots have been used as the
out in order to keep the viewer interested.
trailer is focusing on the characters more so than
• Information added in in writing to help the the actual plot of the story itself I believe.
viewer go along with the trailer and also to
• The use of Close ups on fearful objects, such as the
give them extra info about release dates
girls hand on the door window were used again to
etc.
build more suspense and a more fearful
atmosphere.
Mise-en-scene ….. Sound …..
• Light colours are used at the school to • The use of Music and dialogue begins as if the
eliminate the sense of fear. Then the darker trailer will be a comedy or of a more happier
colours are introduced once again when the genre.
villain is mentioned or looming. • Then both the Music and dialogue turn into a
• There are ‘Devil markings’ on the villains more sinister toner as the trailer reveals its
wall to give a more fearful atmosphere to storyline.
the viewer leaving them asking lots of • The use of the voice over adds fear to the trailer
questions wanting to know more. as you can’t see where it’s coming from creating
that fear to the audience of the unknown.

3. Kelsey W
Woman in Black
Editing….. Cinematography…..
• Flashes of light added to act as • Close ups are used for reaction shots to show
lightning which allows for quick the terror of the characters.
suspenseful scene changes. • Tracking shots are used to show characters
• Scene changes increase in speed running away from potential villains or just
giving a build up. fear. This allows the audience to see that there
• Scenes cut straight between each must be something scary or something is not
other with no effects such as fading or right as even the protagonist who is generally
cross focusing, so it just goes straight a hero is terrified and is running away
into the next scene. This means the themselves.
viewer is thrown straight into the • High angle shots were used on the victims to
action and has no time to really act show them in a less power position, this is a
upon what they just saw. common technique used to determine the
differences.
Mise-en-scene….. Sound …..
• Alldark colours are used to give the trailer a • Echoing sounds which I believe are to be bells in this
scary atmosphere. case are used to increase suspense.
• Old style clothing and transport are used to • Also a child’s voice is heard reciting a poem or a song
show the era the movie is set in to give the possibly making the trailer seem more eerie than
viewer an idea of the state of mind the others but it still gives it that haunted/horror theme.
director was hoping to achieve,.
• The burst of sounds slowly lower in volume and
• The main house used looks like an old and continue back to the bell noise only revealing a small
abandoned stereotypical mansion to give a part of the story making the horror loving viewers
horror style atmosphere.
want to watch the rest.

4. Kelsey W
Avengers
Cinematography…..
Editing….. • Tracking shots have been used on the hero’s
• Quick cuts are used to make everything seem to make viewer feel as if they are walking,
quicker andmore exciting in this trailer compared to running, jogging ect with them.
the fast paced cuts used to cause tension and fear in • Zooms have been used throughout in a variety
the other trailers. of shots for example there is zooms on the
• The producers company logo has been edited into villains face aswell as the hero’s to show
the middle of the screen to make it centre of reactions, this is called a reaction shot, then
attention and also its more likely to get noticed there is another zoom following up an
being placed there than for example bottom left explosion to make you as the audience feel
corner. closer to the danger and to relate to what the
characters are going through.
• Finally people don’t realise that there has been
invisible editing to make the viewer forget that they
are actually just watching a trailer.
Mise-en-scene….. Sound …..
• Amore modern city has been shown to
portray the film as set in current times • Voice over have been used to give the trailer
unlike woman in black for example. direction.
• The characters are frequently shown with • The music has a similar beat to a heart beat making
weapons to reinforce the idea of an action it more dramatic.
genre compared to others.Also all • The different tones of volume and speed of the
characters are shown in their super hero music help create a more exciting atmosphere to the
outfits/uniform which again reinforces the audience and then when the music comes to the
action genre theme. peak of the trailer the use of dialogue also makes it
more dramatic.

5. Kelsey W
Similarities Differences
• Both Genres use techniques to entice the • More lighter colours were used in the action
audience they may not be the same film trailer too create a less scary atmosphere
techniques as such but they both manage compared to the horror genre trailers.
to engage the audience as effectively as
the other.
• As a viewer watching the trailer and
comparing them the horror genre trailers
• Both Genres follow a plot to make the seemed to finish quicker as your on the edge
audience want to know how it ends leaves of your seat paying so much attention and
them asking questions and in a deep then your left without and ending or knowing
thought about the storyline. what would even happen next to the
protagonists.
• Neither Genre really reaches a climax in
the trailer as otherwise it could risk the • More close ups seem to be used in the horrors
film becoming a short film or in some to draw more attention to the scarier props
cases not even a proper film if they reveal and characters, where as in the action trailer
too much the audience wouldn’t want to the closes ups only seemed to be used for
go see it as you could probably guess the reaction shots more so than others.
ending as you would of known basically
the whole storyline.
• The music varies in sound and tonnes more so
to create suspense in the Horror trailers where
• Both Genres use fast paced editing wither
as in the action genre trailer the music did vary
if it was to excite or to frighten the within volumes but only to create more
audience but both ways attracted the excitement rather than fear.
viewer.