Brand experience Dream Center Peoria Presentation.pdf
How we can respond to the ever-changing face of google search result pages? Kelvin Newman #digitalium2019
1. How we can respond to the
ever-changing face of Google
Search Result Pages?
Kelvin Newman // brightonSEO
https://www.slideshare.net/kelvinnewman
@kelvinnewman
25. @kelvinnewman
And some have sub-variations!
1. Accelerated Mobile Pages (AMP)
2. Answer Box Results (ABRs)
3. App download
4. Breadcrumbs
5. Discover More Places
6. Events
7. Explore Panels
8. FAQ’s
9. Featured Snippets
10. Google Flights (Paid)
11. Google Hotels (Paid)
1. Map pack
2. Hotels Price Bar Graph
12. How To (1-2)
a) How To Drop-downs
b) How To Carousel
13. Images (1-3)
a) Organic, Image
b) Carousel, Organic, Image
c) Images
14. Jobs Search
15. Knowledge Card (no site reference)
16. Knowledge Card (Advanced): Sports
17. Knowledge Graph Carousel (Places,
People Things)
18. Knowledge Panel – Brand
a) Brand – Google My Business
b) Brand – Knowledge Graph
19. Knowledge Panel – Other
20. New Packs & News Carousels
21. People Also Ask (PAAs)
22. People Also Search For
a) PAA Style
b) Individual Listing
23. Places & Map Packs
24. Podcasts
25. PPC ads (Paid)
26. Ratings & Reviews (GMB)
27. Recipes
a) Recipe Carousel
b) Recipe Cards
28. Refine by
29. Related Searches
a) Related Searches & Featured
Snippet Combo
30. Research Carousel
31. Scholarly Articles
32. Search Box
33. See Results About (Knowledge Panel
Links)
34. Shopping (Paid)
35. Sign in (Voice Assistant)
36. Sitelinks & Jump to’s
37. Translate
38. Twitter Box
39. Videos
a) Video Answers
b) Video Carousels
26. @kelvinnewman
Paige has created a Glossary of these features
This deck is heavily in-debted to her and her exceptional work.
https://weareroast.com/news/serp-features-2019/
27. @kelvinnewman
0% 25% 50% 75% 100%
Restaurants
Hotels
Fashion
Property
Fmcg
Utilities
Education
Insurance
Business
Travel
Gambling
Transport
PAA Featured Snippets Map Pack
Images Refine by Knowledge Panel
FAQ Videos News Carousel
Google Hotels Discover more places Recipes
See Results About Twitter App download
PASF Knowledge Card (AB) Google Flights
Translate Related Searches Howto
SERPs vary A LOT
@PaigeHobart
28. @kelvinnewman
This is a change away from ten
blue links and some ads.
It has implications
Implications for how we understand success, how we
present our content and possibly even our business
model