8. @kelvinnewman
Keyword
Keyword Planner can help us
understand what and how many people
are searching around our topic
https://adwords.google.com/ko/KeywordPlanner/Home
9. Just write for your users is a lazy
suggestion.
@kelvinnewman
10. Are you writing about your topic in the
way users and search engines expect.
@kelvinnewman
13. Is the search query on the page and
does deserve to rank?
Old Model
@kelvinnewman
14. Does it contain the search query and
phrases used be other pages that rank
for the term and does deserve to rank?
New Model
@kelvinnewman
15. Nearly always better to call them
search queries rather than keywords.
An aside
@kelvinnewman
*Reminds you the searchers is ultimately asking
a question.
16. @kelvinnewman
We want to work these keyword
ideas into our title tags, our urls
and the body content of our
website
35. The output will be similar but the subtle differences have value
Original Mashed Up New Version
You can always tell who hasn’t insulated
their loft space because of the pigeons
and seagulls sitting on their roof,
enjoying all the warmth coming up from
the house below.
Heat rises, and those wily birds are
quick to take advantage.
You can always tell who has not isolated
your loft space because of the pigeons
and gulls sitting on your roof, enjoying
all the heat that comes from the house
below.
The heat is increasing, and these
intelligent birds are quick to take
advantage of it.
@kelvinnewman
56. The curse of knowledge is
a cognitive bias that occurs
when an individual,
communicating with other
individuals, unknowingly
assumes that the others have
the background to understand
@kelvinnewman
57. @kelvinnewman
To do better SEO, often you
don’t need to reinvent the
wheel, just do a few things a
little better than you used to