How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.
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This is my presentation for the Houston Association of Realtors BigE Event - October 2011 PS. Don't pay attention to the notes, they aren't accurate at all.
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How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.
- 3. We Live and Work in a Trust Starved, Don’t Bore Me, 3 Don’t BS Me, and Definitely Don’t Sell Me Society!
- 4. What Happens When There’s Not Enough Pie? 4
- 6. The Strong Out Muscle, Hustle and Work The Weak, Slow and Slothful. 6
- 7. We’re not Wage Slaves. It’s not a Job or Hobby. 8
- 8. It’s a Pay For Performance Lifestyle. Less Blah Blah More Ah Ha 8 Chapter Two
- 9. The ONLY OpOon!? 9
- 10. What business are WE really in? Less Blah Blah More Ah Ha 8 Chapter Two
- 11. 11
- 14. Human Experiences Companies You 14
- 15. Products & Services ~VS~ Human Experiences 15
- 16. “I've learned that people will forget what you said, and people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou 16
- 17. How Do CiOzens Choose? 24
- 18. 4 in 5 contact only 1 or 2 agents. 24
- 20. 7 in 10 choose an agent they TRUST. 24
- 22. You Are Lost In The Crush! 26
- 24. Top Of Mind Awareness First mental recall in a parOcular category. Our category is Real Estate Agent, Broker, or Sales Manager. 18 04/01/10
- 25. Relevant Be 32
- 26. How Can We Discover What’s RELEVANT To THEM? 33
- 27. 27
- 29. Cody.Phillips@garygreene.com IN: We, Us and Them IN: ConversaOon + ContribuOon IN: Sharing + Solving + Serving 29
- 30. 20 04/01/10
- 31. 20 04/01/10
- 32. Be R emarkable 20 04/01/10
- 33. To A_ract, Connect and Loyalize, SaOsfy Unmet Human Needs Significance Certainty Improved State of Being 42
- 34. R epetition http://www.flickr.com/photos/yushimoto_02/4251723517/ 44 21 04/01/10
- 35. On‐Purpose and In‐Person Contact & ConversaOon Contact ConversaOon Become Preferred, and Referred & Rewarded ConnecOon Sharing, Trust Serving & and Solving Discovery 33
- 36. Social Media Solar Systems and Omnipresence 92
- 37. US Twi_er LinkedIn Tribes. Networks. Clients. Facebook Niches. Suspects. Prospects. Social Solar Systems 95
- 38. Social Media Is An Anti-Secret/Invisible-Agent Strategy 95
- 39. Social Media Is An Anti-In-The-Dark Strategy 95
- 40. The Social Media Water-Cooler-Effect An Audience with an Audience of Audiences 95
- 41. Because People Trust, Choose and Recommend the Familiar? Use Social Media To Expose Yourself. 39
- 43. Are you serious about becoming social savvy, trusted, preferred and referred? Read these books. Then take acOon! 62
- 44. Your Digital Water Drops Shares will make you Findable, Discoverable and Sharable (aka Omnipresent) 42
- 45. US 43
- 46. SlideShare Looks Like This 44
- 47. 45
- 48. Avoid Being. . . Forgotten. Alone. In The Dark. Dont Just Manage Email, Nurture Relationships Using Rapportive.com or Xobni.com
- 49. RapporOve.com shows you what’s going on with your clients, and if you’re connected or not. Rapportive.com for Gmail Xobni.com for MS Outlook
- 51. Basic: 2GB Free Pro 50: 50GB $9.99 per month
- 53. I wish you speed, grace and success. Thank You.
Notes de l'éditeur
- In the 20 minutes we have together, I’m going to talk real fast about our Fractured Trust, new consumer behaviors and three strategies that will quickly launch you above the slush pile of average and ordinary and help you become trusted, preferred and referred. Lets get started. \n
- \n\nIt stands to reason that if recent recessionary cataclysms have changed consumer behavior and expectation. If you do what we’ve always done, we’re completely screwed. \n
- We’ve had our retirement accounts, if you have one, chainsawed.\n\nWe’ve bailed out banks and masters of the universe, who bambozzled, us so they can foreclose on the very people who bailed them out.\n\nCorporate greed and big business turns our stomach.\n\nWe don’t trust wall street, or politicians. It’s more about we the elite than we the people.\n\nAs desperation and disappointment grow, the blah blah blah volume spike to ear splitting and disgusting levels.\n\nAs a result, our behavior, you and me and everyone everywhere, we’re all living and working in a new enviornment. Today we’re living in a Trust Starved, Don’t BS me, Don’t Sell Me Society.\n\nStrategies that used to kick-ass-and-take names don’t work anymore. If you we use Jurraisc methods today, instead of attracting and winning, we’re screwed. \n
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- You don’t have to out run the bear, you have to out run your buddies. \n
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- Let’s start our how to become trusted, chosen and referred adventure quest by looking at what works and what business we’re truly in. This will establish a launch pad foundation for our future success .\n
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- Talk about how many agents are out there scrambling for work. \n
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- The secret sauce, the straw that stirs the drink is Top Of Mind Awareness.\n\nWhat ingredients will turn ordinary straw into spun gold. \n\nWhat combined strategies, tactics, actions and beliefs will turn dull, average and ordinary into lively, interesting and desired. \n\nHow do we create Top Of Mind Awareness?\n\nWe begin with the 3R’s\n
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- There is another way.\n\nObservation & Research.\n
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- Have the word remarkable come in after I say\nLet’s watch this quick clip and see you can figure out what the Second R is?\n\n\nYou’re gonna have to SHINE REMARKABLE.\n\nDoes this sound really hard.\n\nDo you see yourself as Remarkable? WHY? HOW?\n\nBecause you say your are?\n\nDo we, do you and I believe someone is remarkable because they “Said So”?\n\nIsn’t this how most marketing spits on people?\n\nLet me ask you this....\n
- Have the word remarkable come in after I say\nLet’s watch this quick clip and see you can figure out what the Second R is?\n\n\nYou’re gonna have to SHINE REMARKABLE.\n\nDoes this sound really hard.\n\nDo you see yourself as Remarkable? WHY? HOW?\n\nBecause you say your are?\n\nDo we, do you and I believe someone is remarkable because they “Said So”?\n\nIsn’t this how most marketing spits on people?\n\nLet me ask you this....\n
- What makes you feel significant? \n\nHow about Your boss. Your colleagues. Your lover(s). Your tribes. The people you buy from?\n\nAre you familiar with the 5 Love Languages?\n\nWhat do you do to make your customers/clients feel significant? \nAre you focused on you and what you want? Or are you focused on what they want? \nDo you believe it’s true that you can have anything you want if you help others get what they want?\n\nHow does “certainty” make you feel. What are some examples of how others give you a sense of certainty. At work, with friends, at home? What are some examples of how do people and places and businesses make you feel uncertain?\n\nOff the top of your head, in your business and with your customers, what are 3 things you do that communicate and deliver as sense of certainty. \n\nWhat are 3 things you think you do that might create a sense of Un-Certainty? We should stop those right? Maybe replace them with something positive.\n\nWhat does an improved state of being mean to you? What does it mean to your customers and clients? How do you know if what you think it is, is really what it is.\n\nOne of the dangers we all need to guard against, “We overestimate what we think we know and we underestimate what we don’t know”. How do you know? Are you asking specifically? Are you observing (social media)?\n\nAre you delivering stuff that improves their state of being. If so do they understand it? How do you communicate this to them.\n\nAll three of the Human Needs must be fed, how we convey and communicate our solutions and intentions is the next important. The key to success is “Knowing what other people don’t and doing what other people won’t”, let’s talk about how we communicate, connect, converse and broadcast. \n\nWe have some universal laws here as well...\n
- It won’t do you any good if what your share is Spot-On Relevant and Supremely Remarkable, if you’re a One-Trick Pony.\n\nThat is to say, Repetition is the Gorilla Glue that binds YOU to THEIR Top Of Mind Awareness. It’s what makes you memorable. \n\nPeople choose and referral recommend people they remember and trust.\n\nHow much Repetition to you need?\n\nWhat forms can it take?\n\nLet’s look a few...\n
- In the old days the contact and conversation challenge was a level playing field. You could do it by phone or in person. That was it\nToday, there’s social media. If you’re not and they are, you’re sunk.\n
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- Your Sphere, Your Team, Your Family, Your Tribe, Nice or Network. Your childrens school.\n
- Expose = become familiar\nExpose = Broadcast\n
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- Rapportive will help you grow the size of your networks and equally important, maybe more important, Rapportive can help you nurture better relationships and enhance your Top Of Mind Awareness. \n
- Explain how it works.\n\nIf you’re using Gmail, download this upgrade ASAP. Why not.\n
- Here’s how it works. Everything important, everywhere you are, on everything you have.\n
- The tool that does that is DropBox. It’s awesome. Get it now.\n
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- Thanks for your time.\n