The document discusses how to effectively utilize LinkedIn for business purposes. It recommends connecting with family, friends, business contacts, colleagues, and others in your industry. It also suggests joining relevant groups, identifying target companies, searching for leads, and staying up to date on new LinkedIn tools. The overall message is that maintaining an active LinkedIn presence can help grow your business through new connections, opportunities, and visibility.

1. How To Make
Work For You
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

2. © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

3. 4.2 Billion
searches on
LinkedIn members
last year
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

4. The number of Fortune 100
companies using LinkedIn
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

5. Businesses using
LinkedIn
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6. 67%
Profile Connections Recommendations Groups/Companies Find Your Next Job!
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

7. © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

8. Today,
It’s Not
Who You Know
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

9. Today,
It’s
Who Knows You
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

10. © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

11. will help you.
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

12. Connections
Where do you start?
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

13. Connections
Start with people you know
Invite family, relatives, & friends to your network
Next, invite business contacts
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

14. Connections
Start with people you know
Invite family, relatives, and friends
Next, invite business contacts
Then, find those with whom you have worked
Next, find those with whom you have done
business
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

15. Connections
Start with people you know
Invite family, relatives, and friends
Next, invite business contacts
Then, find those with whom you have worked
Next, find those with whom you have done
business
Next, find those who work in your industry
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

16. Connections
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

17. Endorsements
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

18. Groups
LinkedIn Groups should be a key element
of your LinkedIn business strategy.
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

19. Groups
LinkedIn Groups enable you to reach and
engage potential customers.
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

20. Groups
• Look for groups in your industry. If there isn’t
a group for your industry, create one!
• Alumni groups are powerful sources of
contacts, too.
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

21. Groups
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

22. Groups
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

23. Groups
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

24. Groups
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

25. Groups
• Joining Groups isn’t enough.
• Join the conversation!
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

26. Groups
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

27. Groups
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

28. Companies
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

29. Companies
Are there companies you’d like to target?
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

30. Companies
LinkedIn allows you to easily find targets
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

31. Companies
Mid‐sized software
companies with
employees in the
Orlando area?
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

32. Companies
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

33. Companies
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

34. Companies
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

35. Companies
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

36. Find Leads!
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

37. Find Leads!
182 results
Keywords:
Construction
Disney
32751
All LinkedIn Members
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

38. Look for New Tools
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

39. New Tools
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

40. Tools Added Often
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

41. One More Thing…
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

42. And Finally…
Be sure to spend time on the
site to absorb what
you’ve seen today.
Call if you have any questions or if
you’d like to schedule a seminar.
Profile Connections Recommendations Groups/Companies Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

43. Thank You!
Ken Countess
407‐242‐4200
kc@TheCountessGroup.com
www.linkedin.com/in/kencountess
www.TheCountessGroup.com
Profile Connections Recommendations Groups/Companies
Grow Your Business
© 2012 ‐ Ken Countess – 407‐242‐4200 –
All Rights Reserved

44. www.TheCountessGroup.com