Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Since then, Saffire Events has addedalmost a dozen people, all to keep up with the ever-rising bar of online expectations.
Besides theirwork in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
A few years ago, a phone call changed the trajectory of theircompany.Rodeo Austin called and asked them to build an immersive, online presence. Immediately, Saffire Events felt this was an industry they wanted to call home, because this was an industry they could help. And the best thing is, because of geographic disparity, Saffire can bring the experience of lots of fairs and give us functionality that we would never be able to afford from someone just building one event website.
Wearen’t going to solve the problem that internet functionality changes so fast it’s like dog years.
So when you’re asking yourself how good your site needs to be, keep in mind all the other sites people look at in a day, not just fair sites, to determine how high the bar is. You need to have a website that reflects your brand. And it needs to get people so excited about it that they tell other people about your event – in other words, do your marketing for you.
The most important part of your website is your homepage. If you’re looking for a place to start, focus on that first
Due to the still struggling economy, people are willing to buy, but they may only be willing to buy if given a good deal: Give the impression they are getting a good deal before they even click
#1 we all know nothing sells an event like photos. Photos are also an EXTREMELY personal way to share an event, especially if the photo is of them. This is one of the great things about localized eventsAbout half of young Americans find their news through Facebook. Do you make it easy for people to share content and articles?
1. Acknowledge their right to complain. Free speech may not be a founding principle of every country, but it certainly presides in communications online. If a customer has a run-in with your brand at any point and isn't satisfied, he or she can, and often should, tell someone with the company, or even just a friend.2. Apologize for their situation or your mistake, if warranted. The two most powerful words in diffusing a tense situation are, "I'm sorry." But you don't have to claim responsibility for the situation by doing so, especially if you don't have all the information to make that determination. Apologize for the detractors' trouble, the situation, or their experience and ask for more information on how you can help them or make the situation better.3. Assert clarity in your policy or reasons. Sometimes people are upset about a return policy or some rule you follow that can't be changed. It's perfectly fine to assert yourself to someone who is being negative about your brand, but do it politely, with compassion and by supplying the reasons your policy exists. Don't make the reasons about the detractors -- make it about the betterment of every customer's experience.4. Assess what will help them feel better. Comcast's Frank Eliason answered upset customers on Twitter in 2007 by asking the question, "How can I help?" What those four simple words do is turn the power of the conversation over to the customer and let him or her, if just for a moment, dictate the terms of what would help.When customers feel listened to and empowered, the company often earns credibility in their mind.5. Act accordingly. If you can, within your company's policies and within reason, do what the customer says will make him or her happy, do it. We understand there will be instances when a customer request is either beyond your individual power to enact or is just unreasonable. But putting out the flames of a detractor's fire quickly and sufficiently is the best way to turn that detractor into a fan. Or at least someone who isn't flaming you anymore.6. Abdicate. If you've exhausted all reasonable means of addressing the customer's issue and he or she still insists on unreasonable responses or refuses to quiet his or her claims, it's OK to step away. By politely offering the solution again and informing the customer that this is truly all you can do and you are happy to do so, but you have to move on to other customer issues.
Saffire blog post about cover photo
Answer: Everyone!
So you know you need to be on Mobile, but what should you do- an app or a mobile site? And do you know the difference? App: Downloadable interface that installs Mobile site- DEFINITELY. You’ll reach MORE! That way you don’t have to guess which phone will “win!”The same technology you use to build mobile also works for tablets (no Flash)An app only reaches your most loyal followers while a mobile site reaches EVERYONEQR codes only go to mobile sites!
Rodeo Austin has been a great partner to develop Saffire into what it is today (and what it will become!).
This quoteepitomizes why Saffire exists… To help elevate the fair industry by improving its most important front door, the one so many people will see regardless of whether they ever come to ourevent (but hopefully they will!) – our website. And theydo it in such a way that makes our lives easier, because we’re empowered to manage it (and enjoydoing it!) without any outside help.