1. Team Ocelots: Andre Ferguson, Candice Lela-
Rolingson, Eric Gransaull, Ken Francis Charles

3. An analysis of Rituals Coffee House

4.  A market is made up of individual consumers willing to
purchase a particular item at a particular price

5.  Market analysis seeks to examine the market demand in
relation to prices and product offerings.
 It uses consumer demographics/segmentation/target market
and buying habits to identify trends

6. Apple Inc. made more
money this weekend
than BlackBerry will sell
for!!

7.  Rituals Coffee House is one of the fasting growing and widely
recognized coffee shops in the Caribbean
 Unique products, décor and ambience set them apart from
all the competitors.

8.  Rituals started out with five per cent of his restaurants group
sales. Today, it accounts for between 54-55 per cent of all
income!!

9.  Customer Experience
 Ambience

11.  Rituals uses top of the line products.
 Product Consistency
 Zero Defects
 Service Oriented
 Ambience
 High Variety
 Distribution
 Location
 Regional placement

12.  The IT segment
 The Printed Media segment
 The Food segment
 Marketing and Advertising segment

14. Measured by:
 Number of consumers in market for your product or related
products
 Combined money spent on related good and services
 Number of units of relevant products bought annually
Make growth predictions based on historical data

15.  What socio-economic factors are at work to help/hinder
(PESTEL)?
 Not enough to make prediction based on research alone
 Ideally want hard evidence, through purchase orders or
prototype test

16.  What demographic (who), geographic (where) and behavioral
(how) factors are pointing to your target market growing and
your expansion?

18.  Please address any concerns you may have at this moment.