In this presentation Kenny Goodman details exactly how to format your webinar presentation so you can build the necessary desire in your audience to keep them to the end and have them want more after the presentation.
Following this formula you will build the ultimate "know', "like" and "trust" with your audience in order to guide them into an action taking position at the end of your webinar.
You can get more info on Kenny Goodman here: http://kennygoodman.weebly.com
3. TIME CONSTRUCTION
60 Mins
• 5-10 mins intro
build rapport!
• 40-45 mins body
quality content!
• 10 mins close
with call to action
90 Mins
• 10-15 mins intro
build rapport!
• 60-65 mins body
quality content!
• 15 mins close
with call to action
5. 1. INTRO
ICEBREAKER
Your name & company!
Thank them for attending!
Let them know how/what you will
teach them!
Confirm they can hear you - interact
6. 1. INTRO
OPENER
Shocking statistic or survey result!
Attention grabbing credibility
About you – highlights & how you got
to this point and this webinar!
Agitate pain!
Evoke desire
7. 1. INTRO
CONFIRMATION
Overview of what they will discover!
Why it is important to them right now!
Current situation & problems
(introduce common enemy)!
Cover objections!
Say who it is for & who it isn’t for
8. 1. INTRO
SET THE STALL (TAKE CONTROL)!
House rules!
What to do!
How they will get most out of it
How long the webinar will be
Tell Them:
10. THE CONNECTION: STORY
Relevant to audience pains & desires!
Build drama!
Feel, felt found!
Struggle, loss, discovery, rebirth
Evoke desire
2. BODY
11. Talk about defeating common enemy
– external or internal!
Use story to cover objections & kill
any scepticism!
Humble damaging admission!
Resolve damaging admission
THE CONNECTION: STORY
2. BODY
12. “The destiny of the world is determined
less by the battles that are lost and
won than by the stories it loves and
believes in.” — Harold Goddard
14. 3, 5, 7 Steps!
2. BODY
THE GOLD: GOLDEN CONTENT
Wow them!
Deep golden nuggets in some – shallow
in others!
Leave them wanting more
15. Speak in their language!
2. BODY
THE GOLD: GOLDEN CONTENT
Don’t bog them down with technical
stuff!
Easy if you follow the steps!
Keep it simple & actionable now
16. Case studies as proof!
2. BODY
THE GOLD: GOLDEN CONTENT
Before & after!
Proof of facts!
Social proof
18. 3. CLOSE
What you covered!
The problem!
Cover objections, concerns!
The benefits of taking action
RECAP
19. 3. CLOSE
If you could do ____ what
would this be worth to you?!
Subtle testimonials!
Further proof!
Subtle credibility statements
BUILD VALUE
20. 3. CLOSE
Clearly state offer!
No/low risk!
Limited number – scarcity!
Limited time – urgency
IRRESISTIBLE!
OFFFER
21. 3. CLOSE
What to do now exactly
Be specific!
Make it simple!
Repeat throughout whole
close
CALL TO
ACTION
22. 3. CLOSE
Restate offer
Monetary value!
Today is $____ & why!
Consequences of not taking
action – fear of missing out
FINAL!
CLOSE
23. SUMMARY
1. Intro > Body (Bond & Gold)
> Close!
2. Time construction!
60 Mins!
-! 5-10 mins intro – build rapport!
-! 40-45 mins body – quality content!
-! 10 mins close – with call to action!
90 Mins!
-! 10-15 mins intro – build rapport!
-! 60-65 mins body – quality content!
-! 15 mins close – with call to action!
25. SUMMARY
4. Body
-! The Connection - story!
-! The Gold – quality content
5. Close
- Recap!
- Build value!
- Irresistible offer!
- Call to action!
- Final close