Kenny Hyder from Position Technologies discusses content creation for social media. He emphasizes that content is king and the goal is to create sticky content that engages people and doesn't go in one ear and out the other. He provides examples showing how compelling questions in content titles like "Will it Blend?" drove much more engagement than less intriguing titles. Hyder recommends focusing content on proven strategies like lists, images, humor, and spin to make it stickier and more appealing to audiences.
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IM Spring Break 09
1. Content Creation for Social Media
Presented by: Kenny Hyder
Senior Consultant, Position Tech
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
2. Content = King
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
3. We want to reach as many people as possible with our messages, ideas & products.
The goal is to make sure it doesn’t go in one ear and out the other.
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
4. What makes something sticky?
All you have to do is create good content.
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
6. What’s the difference?
• “Will it Blend?” is compelling because it asks a question.
“The best type of question is one that is unanswerable without your content.”
- Brian Clark
• “Watch it Shred” lends itself to being ignored.
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
7. So how do you make content sticky?
Walk before you run: Stick with what is proven to work.
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
8. What Sticks: Lists
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
9. What Sticks:Pics
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
10. What Sticks: Spin
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
11. What Sticks: Comedy
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
12. Thinking Sticky: Tips to Make Your Content Sticky
• Think about what has done well
• Be compelling
• Think about your audience
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder