Presentation for Jane & Robot's Search Developer Summit - Open Source SEO

1. Developer Summit: Open Source Stack
Presented by: Kenny Hyder
Senior Consultant, Position Tech
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

2. Open Source
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

3. Benefits of Open Source
• Easy to work with
• Large Support Communities
• Lots of Plugins& Tools Available
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

4. Downside of Open Source
• Designed for Usability, Not Search
• No support line
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

5. Quick & Dirty Tricks
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

6. Quick & Dirty Tricks for Open Source
Title Tags
• Heavily weighted by search engines
• Easy to implement/supported plugins for most frameworks
• Apply global rules for product & category pages
Guidelines:
• Limit to 69 characters INCLUDING spaces, best around 64-65 char.
• Place keyword in front
• If you use branding terms, place in back of title
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

7. Quick & Dirty Tricks for Open Source
URL Structures
• Keyword Relevancy in URL adds to SEO
• Easy to implement with mod_rewrite and/or plugins
• Apply global rules for product & category pages
Guidelines:
• DON’T SPAM YOUR URLS!
• Use hyphens instead of underscores
• ex. http://domain.com/category/name-of-product.php
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

8. Quick & Dirty Tricks for Open Source
Navigation
• Good Navigation = Good Indexing
• Search Engines get to everything on your site by how you link to it
Guidelines:
• Always use text based navigation
• For drop downs, use CSS, not JavaScript controllers
• Use relevant keywords for anchors
• Use server side includes for fast changes
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

9. Quick & Dirty Tricks for Open Source
XML Sitemaps
• Jump Starts the Indexing Process
• SUPER Easy to Implement
Guidelines:
• Include all the fields
• Validate
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

10. Tools
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

11. Tools: Wordpress
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

12. Tools: Wordpress
All in One SEO Pack
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

13. Tools: Wordpress
Permalinks
<IfModulemod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond%{REQUEST_FILENAME} !-f
RewriteCond%{REQUEST_FILENAME} !-d
RewriteRule. /index.php [L]
</IfModule>
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

14. Tools: Wordpress
Alt Text
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

15. Tools: Wordpress
Robots Meta
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

16. Tools: Wordpress
Others
• XML Sitemaps
• Top 10
• Related Posts
•Feedburner
• Social Bookmarking
• SEO No Duplicate
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

17. Tools: Wordpress
Thesis Theme
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

18. Tools:Drupal
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

19. Tools:Drupal
SEO Checklist
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

20. Tools:Drupal
Others
• Meta Tags
• XML Sitemaps
• Canonical URLs
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

21. Tools:Joomla
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

22. Tools:Joomla
Title Tags
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

23. Tools:Joomla
SEO Generator – Auto Meta Data
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

24. Tools:Joomla
sh404SEF/SEF Advance – Search Engine Friendly URLS
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

25. Tools:Joomla
Missing Metadata
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

26. Tools:Joomla
Header Tags
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

27. Questions?
Kenny Hyder
khyder@positiontech.com
http://positiontech.com
http://twitter.com/kennyhyder
Download: http://hyder.me/download/developer-summit.pptx
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder