A talk given to a number of immersive design students on Wednesday, March 3, 2021

1. Principles of Experiential Design:
Presence, Dialectics & Process,
Context, World Building, Emerging
Tech Evolution, & Design Tradeoffs
Part 1 of 2
@KentBye

3. https://www.azquotes.com/quote/397815
Whitehead, Alfred North. 1920. The Concept of Nature, Tarner Lectures Delivered in Trinity College, November 1919. Cambridge: The University Press.

4. ● Quality of Presence Across Mediums
● Dialectics & Polarities
● Fusing Design Disciplines
● Context & World Building
● Character
● Story
● Emerging Tech Evolution & Diffusion
● Design Tradeoffs

5. ● Quality of Presence Across Mediums
● Dialectics & Polarities
● Fusing Design Disciplines
● Context & World Building
● Character
● Story
● Emerging Tech Evolution & Diffusion
● Design Tradeoffs

6. 1. Quality
2. Context
3. Character
4. Story
Four Dimensions of Experience

7. Mental & Social
Presence
Active
Presence
Emotional
Presence
Embodied &
Environmental
Presence

9. Thinking
Intuition
Feeling
Sensing

10. Making
Choices
Taking
Action
Emotional
Immersion
Sensory
Experience

11. Yang
Yin

12. Inward
Outward

13. Receiving
Giving

14. Listening
Talking

15. Shady Side
Sunny Side
Moon
Night Winter
Cold
Receiving
Connected to Whole
Sun
Day Summer
Hot
Giving
Individualized Self
Yang
Yin

16. Mental & Social
Presence
Active
Presence
Emotional
Presence
Embodied &
Environmental
Presence

17. Hot
Cold
Wet
Dry

18. Leibniz, Gottfried Wilhelm, Ars Combinatoria. (1690)

19. Air
Fire
Water
Earth
Hot
Cold
Wet
Dry

20. Giving Outward
Receiving Inward
Bonding
Individuating

21. Hot
Cold
Wet
Dry

22. Mental & Social
Presence
Active
Presence
Emotional
Presence
Embodied &
Environmental
Presence

23. Math
Astronomy
Music
Geometry

24. Number in
Space & Time
Number
Number in
Time
Geometry Music
Mathematics
Astronomy
The Quadrivium
Number in
Space

25. Objects Moving
Through Space
Abstract Patterns
& Forms
Consonance
Dissonance Cycles
In Time
Geometry Music
Mathematics
Astronomy
The Quadrivium
Architecture &
Embodiment
in Space

26. Visual mismatch negativity: A predictive coding view - Scientific Figure on ResearchGate.
Available from: https://www.researchgate.net/figure/Simplified-scheme-of-the-hierarchical-
predictive-coding-framework-Friston-2005-2008_fig1_266401430 [accessed 20 Feb, 2020]
Alexander, W.H., & Brown, J.W. (2018). Frontal cortex function as derived from hierarchical predictive coding. Scientific Reports.
Predictive Coding Theory
Of Neuroscience

27. Sensory
Experience
of Reality
Mental
Models of
Reality

28. Practice
Theory

29. Attention
Active
Engagement
Error
Feedback
Consolidation
Dehaene, Stanislas. How We Learn: Why Brains Learn Better than Any Machine ... for Now. Viking, 2020.

30. Sensory
Experience
of Reality
Update
Concepts of
Reality

31. Sensory
Experience
of Reality
Update
Concepts of
Reality
Consolidate Learnings
Unconscious Integration
Form Worldview & Beliefs
Make Behaviors Automatic
Optimize Efficiency
File Away Memories
Interact & Play
Explore & Create
Chase Curiosity
Find Motivation & Purpose
Embodied Movement
Error Correction Dopamine
Novelty & Surprise
Answer Questions
Fail Fast & Adapt
Dehaene, Stanislas. How We Learn: Why Brains Learn Better than Any Machine ... for Now. Viking, 2020.

32. ● Quality of Presence Across Mediums
● Dialectics & Polarities
● Fusing Design Disciplines
● Context & World Building
● Character
● Story
● Emerging Tech Evolution & Diffusion
● Design Tradeoffs

33. Authored
Narrative
Generative
Narrative
Spectrum of Story Authorship
No Agency or
Impact on Story
Maximized Agency &
Expression of Will

34. Yang
Yin

35. Shady Side
Sunny Side
Moon
Night Winter
Cold
Receiving
Connected to Whole
Sun
Day Summer
Hot
Giving
Individualized Self
Yang
Yin

36. Beinfield, H., & Korngold, E. (1991). Between heaven and earth: A guide to Chinese medicine. New York: Ballantine Books.

37. https://leagueofimaginaryheroes.wordpress.com/2007/09/18/cycle-of-dualities/

38. Winter
Summer

39. Beinfield, H., & Korngold, E. (1991). Between heaven and earth: A guide to Chinese medicine. New York: Ballantine Books.

40. https://www.chinesefortunecalendar.com/YinYang.htm

41. Cyclical
Linear

42. https://www.ichingonline.net/about.php
https://www.ichingonline.net/about.php
Early Heaven Bagua Later Heaven Bagua

43. https://www.ichingonline.net/about.php
Static Binary Dynamic Spectrum in Flux
Substance Metaphysics
Process-Relational
Metaphysics

44. Kairos Time
Chronos Time

45. Polychronic
Monochronic

46. Linearity Non-Linearity

48. Hot
Cold
Wet
Dry

49. Public
Private
Other
Self

50. Hegelian Dialectic: Thesis, Antithesis, Synthesis

51. ● Quality of Presence Across Mediums
● Dialectics & Polarities
● Fusing Design Disciplines
● Context & World Building
● Character
● Story
● Emerging Tech Evolution & Diffusion
● Design Tradeoffs

53. Authored
Narrative
Generative
Narrative
Spectrum of Story Authorship
No Agency or
Impact on Story
Maximized Agency &
Expression of Will

55. Linear Film Production Phases

56. Alex
McDowell’s
Visualization
of the Film
Production
Process
+
Different
Roles.
McDowell, Alex. (2020, January 25). Storytelling shapes the future. Retrieved March 03, 2021, from https://www.theantiagency.org/storytelling-shapes-the-future/

57. Silver, A. (2019, June 10). Organizing complexity: How architects collaborate to build the world around us. Retrieved March 03, 2021,
from https://medium.com/swlh/organizing-complexity-how-architects-collaborate-to-build-the-world-around-us-2a508aeb83a1

58. Why commission an architect? – koru architects explains the process. (n.d.). Retrieved March 03, 2021, from http://www.koruarchitects.co.uk/architectural-process/

59. Design phases - hmh modern architecture + interiors - boulder, co. (2017, November 17). Retrieved March 03, 2021, from https://hmhai.com/design-phases/

60. Game Design
is a
continuously
Iterative
Process

61. Software
development was
a catalyst for
agile & lean
Iterative Process

62. Zahra, Z. (2017, October 07). Scrum methodology. Retrieved March 03, 2021, from https://zaynabzahrablog.wordpress.com/2017/10/07/scrum-methodology/

63. Kanban system and pull control - definition and principle. (2020, February 27). Retrieved March 03, 2021, from https://www.kanban-system.com/kanban-system-and-pull-control/
Kanban board: Basics, features and how to use it. (n.d.). Retrieved March 03, 2021, from https://kanbanize.com/kanban-resources/getting-started/what-is-kanban-board

64. https://www.quidante.com/post/enterprise-architects-combine-design-thinking-lean-startup-and-agile-to-drive-digital-innovation.

65. Combining design thinking, lean startup, and agile development - everyone misses the point of continuous innovation. (2020, July 08). Retrieved March 03, 2021,
from https://shiftup.work/combining-design-thinking-lean-startup-and-agile-development-everyone-misses-the-point-of-continuous-innovation/

66. Elements of User
Experience from
Web Design
World are Broken
Down into
Distinct Phases &
Iterated on.
Garrett, J. J. (2011). The elements of user experience: User-centered design for the Web and beyond. Berkeley, CA: New Riders.

67. Boyd’s OODA Loop
Boyd, John R. (3 September 1976). Destruction and Creation. U.S. Army Command and General Staff College.
Boyd, John, R., The Essence of Winning and Losing, 28 June 1995 a five slide set by Boyd
https://hroarr.com/article/the-ooda-loop-hema/.

68. Authored
Narrative
Generative
Narrative
Spectrum of Story Authorship
No Agency or
Impact on Story
Maximized Agency &
Expression of Will

69. Holcolmb, S., Klebahn, P., Segovia, K., & Utley, J. (2017, September 17). d.bootcamp 25 Take Off Presentation. Retrieved March 03, 2021 from;
https://static1.squarespace.com/static/57c6b79629687fde090a0fdd/t/59bc54422aeba555ff0041fe/1505514587533/MASTER+DECK_2017+Sept+25+Bootcamp.pdf

70. Both, T., & Roumani, N. (2019, October 05). Strategy + design: A programmatic strategy investigation. Retrieved March 03, 2021, from https://dschool.stanford.edu/resources/strategy-design

71. Gray, D. (2017, July 14). Empathy map. Retrieved March 03, 2021, from https://gamestorming.com/empathy-mapping/

72. Mental & Social
Presence
Active
Presence
Emotional
Presence
Embodied &
Environmental
Presence

73. Rodrigo Narcizo Follow. (2018, December 27). Empathy field guide - stanford dschool. Retrieved March 03, 2021, from https://www.slideshare.net/RodrigoNarcizo2/empathy-field-guide-stanford-dschool

74. Feelings Needs
Sacharin, V., Schlegel K., & Scherer K. R. (2012). Geneva Emotion
Wheel Rating Study. Swiss Center for Affective Sciences

75. Blueprint,
Math Structure,
Design, Shape
https://historeo.com/web/?p=3918
Formal Cause
Aristotle’s Four Causes

76. Blueprint,
Math Structure,
Design, Shape
https://historeo.com/web/?p=3918
Material Cause
Formal Cause
Aristotle’s Four Causes
Source Material
out of which
it’s made

77. Blueprint,
Math Structure,
Design, Shape
Agents &
Manifestation of
Knowledge
https://historeo.com/web/?p=3918
Material Cause Efficient Cause
Formal Cause
Aristotle’s Four Causes
Source Material
out of which
it’s made

78. Purpose,
Teleological Impulse,
Intention
Blueprint,
Math Structure,
Design, Shape
Agents &
Manifestation of
Knowledge
https://historeo.com/web/?p=3918
Material Cause Efficient Cause
Formal Cause
Final Cause
Aristotle’s Four Causes
Source Material
out of which
it’s made

79. Purpose,
Teleological Impulse,
Intention
https://historeo.com/web/?p=3918
Final Cause
Aristotle’s Four Causes

80. Holcolmb, S., Klebahn, P., Segovia, K., & Utley, J. (2017, September 17). d.bootcamp 25 Take Off Presentation. Retrieved March 03, 2021 from;
https://static1.squarespace.com/static/57c6b79629687fde090a0fdd/t/59bc54422aeba555ff0041fe/1505514587533/MASTER+DECK_2017+Sept+25+Bootcamp.pdf

81. World Leaders in Research-Based User Experience. (n.d.). Design thinking 101. Retrieved March 03, 2021, from https://www.nngroup.com/articles/design-thinking/

84. ● Quality of Presence Across Mediums
● Dialectics & Polarities
● Fusing Design Disciplines
● Context & World Building
● Character
● Story
● Emerging Tech Evolution & Diffusion
● Design Tradeoffs

85. 1. Quality
2. Context
3. Character
4. Story
Four Dimensions of Experience

87. Alex McDowell’s World Building Mandala
McDowell, Alex. (2020, January 25). Storytelling shapes the future. Retrieved March 03, 2021, from https://www.theantiagency.org/storytelling-shapes-the-future/

88. Scope of Identity & Context
Self

89. Scope of Identity & Context
Self
Family

90. Scope of Identity & Context
Self
Family
Community

91. Scope of Identity & Context
Self
Family
Community
Other

92. Scope of Identity & Context
Self
Family
Community
Other
World

93. Scope of Identity & Context
Self
Family
Community
Other
World
Cosmos

94. Koestler's “Holon”: Simultaneously Whole & Part

95. Lessig’s Pathetic Dot Theory
Lessig, Lawrence, Code 2.0, Chapter: What Things Regulate (available in print: Lawrence Lessig (2006). Code. Lawrence Lessig. pp. 120–137. ISBN 978-0-465-03914-2.
Market
Law
Cultural
Norms
Technology
Architecture
& Code

96. Communications Medium as Process
Emerging Tech
Provides New
Affordances

97. Emerging Tech
Provides New
Affordances
Creators
Explore New
Affordances
Communications Medium as Process

98. Emerging Tech
Provides New
Affordances
Creators
Explore New
Affordances
Distributors
Provide Channels
For Audiences to
Access New Work
Communications Medium as Process

99. Audiences
Learn How to
Watch New Work &
Provide Feedback
Emerging Tech
Provides New
Affordances
Creators
Explore New
Affordances
Distributors
Provide Channels
For Audiences to
Access New Work
Communications Medium as Process

100. Culture

101. Laws
Culture

102. Economy
Laws
Culture

103. User
Experience
Economy
Laws
Culture

104. App Code
User
Experience
Economy
Laws
Culture

105. OS Code
App Code
User
Experience
Economy
Laws
Culture

106. Hardware
& Tech
Architecture
OS Code
App Code
User
Experience
Economy
Laws
Culture

107. Hardware
& Tech
Architecture
OS Code
App Code
User
Experience
Laws
Guidelines
Cultural Norms

108. Hardware
& Tech
Architecture
OS Code
App Code
User
Experience
Laws
Guidelines
Cultural Norms

109. Whearley, N. (2020, December 11). Teach a class. Retrieved March 03, 2021, from https://dschool.stanford.edu/teaching-learning/teach-a-class

112. Expression of Identity

113. Merch Store at Roblox Concert

114. Early Education

115. https://www.deseret.com/indepth/2020/4/12/21200157/coronavirus-utah-covid-19-family-zoom-group-video-call-apple-facetime-technology

116. Virtual Concert in Fortnite
https://www.ultimate-guitar.com/news/general_music_news/rapper_travis_scott_had_a_virtual_concert_in_fortnite_over_12_million_people_attended_the_event.html

117. Virtual Medicine

118. Virtual Dates

119. Virtual Dia de los Meurtos

120. Higher Education / Conferences

121. Workplace Telepresence
https://twitter.com/DennyCloudhead/status/1324798554536378368

122. Hanging Out with Friends

123. duenos.net
Combating Isolation

126. Photo by

128. Public
Private
Other
Self

130. Identity (Age, Race, Gender)
Economic Class
Values
Language
Education
Age & Generation
History
Country of Origin
Sports, Arts, & Entertainment
Medical Conditions
Romantic Partnership
Heroes/Enemies
Experiences of Death
Worldview & Beliefs
Religion
Work & Career
Culture
Intersectional Identities
Ability
Taboos
RANGE OF CONTEXTS

131. My Assessment of College Majors Adopting XR

132. “Crossing the Chasm” into the Mainstream
Moore, Geoffrey. "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" HarperBusiness, 1991
Graphic via https://blog.prototypr.io/design-for-crossing-the-chasm-1c4d4c68a3f1

133. My Assessment of College Majors Adopting XR

137. Expression of Identity

138. Biometric Data

139. Consciousness Hacking

140. Biofeedback Sensory
Immersion Vessel
https://sensync.net/science

141. Brain-Controlled Interfaces
& Neural Inputs

142. Haptic Suits & Gloves

143. Sensory Substitution

144. Sensory Addition

145. Self-Sovereign Identity

146. Verified Identities

147. Fashion Shows

150. Yang Yin
Competition
Walled Garden
Curated Content
Vertical-Integration
Proprietary
App Store
Cooperation
Open Ecosystem
No Gatekeepers
Horizontal Platform
Shared Source Code
Open Access

151. Surveillance Capitalism

152. Virtual Gift Economies

153. Selling of Crypto Art

154. Merch Store at Roblox Concert

155. https://www.economist.com/open-future/2019/01/21/we-need-to-own-our-data-as-a-human-right-and-be-compensated-for-it

156. Hyperreality Risks
Hyper-Reality, Keiichi Matsuda (2016), https://www.youtube.com/watch?v=YJg02ivYzSs

159. Early Education

160. Early Education in Minecraft

161. Memory Palaces

162. Telepresence

163. duenos.net
Data Visualization

164. Spatial Language

166. Metaphoric Communication

167. Spatialized Emojis

169. Home & Family

170. Volumetric Memories

171. Spatial Mapping via
Computer Vision

172. duenos.net
Architecture

173. Sci-Fi World Building

175. Entertainment

176. Immersive Storytelling

177. The Holodeck

178. Flow States

179. Creativity & Art

180. Virtual Concert in Fortnite
https://www.ultimate-guitar.com/news/general_music_news/rapper_travis_scott_had_a_virtual_concert_in_fortnite_over_12_million_people_attended_the_event.html

181. Adult Entertainment

183. Virtual Medicine

184. http://differenttruths.com/science-technology/rewiring-the-brain/
Neuroplasticity

185. Ownership of Health

186. Telemedicine

187. Healing Trauma

188. https://www.slideshare.net/waltergreenleaf/walter-greenleaf-keynote-presentation-stanford-university-virtual-reality-innovations-conference
Greenleaf’s Medical Applications of VR

191. Virtual Harassment

192. Virtual Being Influencers

193. Deep Fakes

194. Empathy + Truth &
Reconciliation

195. Virtual Dates

198. https://www.roadtovr.com/mother-meets-recreation-of-deceased-child-in-vr/

199. https://www.economist.com/1843/2020/04/09/zoom-funerals-mourning-in-a-pandemic

200. Grief Rituals

201. Virtual Dia de los Meurtos

202. Image Rights After Death

203. Virtual Violence

204. Bans & Suspensions

207. Breaking Down Academic Silos

208. Skill Acquisition

209. Higher Education / Conferences

210. Comprehend Complexity

211. Capturing Deep Patterns with AI

212. Virtual Travel

213. Wonder & Awe

216. Workplace Telepresence
https://twitter.com/DennyCloudhead/status/1324798554536378368

217. Virtual Screens for Productivity

218. Professional Use Cases

220. Community

221. Hanging Out with Friends

222. Algorithmic Bias

223. Implicit Social Scores

225. duenos.net
Combating Isolation

226. Prison Rehabilitation

227. Accessibility

228. Distraction of XR
https://www.latimes.com/local/lanow/la-me-ln-pokemon-go-players-stabbed-fall-off-cliff-20160714-snap-story.html

230. Alex McDowell’s World Building Mandala
McDowell, Alex. (2020, January 25). Storytelling shapes the future. Retrieved March 03, 2021, from https://www.theantiagency.org/storytelling-shapes-the-future/