Kentico11 Launch Webinar
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December 11 saw the release of Kentico 11, jam packed with new features such as a Data Protection app, helping you with your General Data Protection Regulation (GDPR) compliance, an all-new Email Marketing solution, and a host of E-commerce features and third-party integrations. In this product launch webinar, Karol Jarkovsky, VP Product, and the rest of the Product Management team give an in-depth look at all the features of Kentico 11 .
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Kentico11 Launch Webinar
- 1. Now It Goes Up To 11
- 2. Speakers David Komarek PO Content Management & Online Marketing Michal Kadak PO Platform & E-commerce Karol Jarkovsky VP Product Petr Vozak PO Technology Partnership
- 3. Market Trends Growing customer and user experience expectations Multiple channels, touchpoints, and devices Interoperability
- 4. E-commerce Email Marketing Marketo Ucommerce GDPR Azure Search Salesforce CRM Dynamics CRM
- 5. GDPR • Help to streamline GDPR compliance efforts • GDPR best practices guide for CMS • Data protection application for EMS • GDPR implementation process is easier, faster, and cheaper.
- 7. Email Marketing All content and context is available to use in emails. Includes • Visual email builder • Personalization • A/B testing • CSS inlining • Mobile preview • Reporting • and more
- 8. E-commerce • Out-of-the-box capabilities focusing on B2C scenarios • Cart and tax calculation models • Product catalog brands, collections, styles, sections • Gift cards and multiple coupons • Integration with Google Analytics E-commerce Tracking • Modular architecture for customizations and extensibility “The new extensibility framework is exactly what we were hoping for and should allow Kentico to plug in and integrate with far more complex B2C and B2B scenarios.” Michael Kinkaid, ecentricarts
- 9. Integration with Ucommerce • Content-first and commerce-first platform • Multi-channel B2C and B2B commerce • Fully-integrated within Kentico EMS • More complex commerce scenarios
- 10. Email Marketing Artistry and Engineering
- 13. Email Builder • Drag-and-drop email builder • Optimized user flow and experience • Sample widgets showing key concepts • Unified engine for Email Builder, Draft, Send, and enhanced Preview
- 14. Personalization
- 15. Email Personalization • Optimized macros for merging mail content with recipient details • e.g. First name, Company name, Email, … • Personalization of content in relation to specified Personas
- 16. Dynamic Content
- 17. Dynamic Content in Emails • Built-in support for obtaining updated website content at the time of email generation • e.g. Late articles, Recent updates, … • Support for reusing website content for email marketing • e.g. Products, Articles, Custom pages, …
- 18. Reports
- 20. Email Reports • Absolute and relative values in overview and A/B test results • Email feed report charts • Demographics for email marketing and campaigns • Contact profile with journey details • Custom contact‘s touchpoints highlighting • Personas history chart
- 21. The Toolset
- 22. The Complete Toolset for Emails • Drag-and-drop email builder • Streamlined email template creation • A/B testing emails • Email feed reports • Plain text support • New macros structure • View in browser link • Viewing email source • CSS inlining • Read-only mode • Sample email widgets • Required properties validation • Missing widgets notification • Email attachments • Customizable email send checklist • Dynamic content in emails • Simplified email templates assignment • Unique zone names check • Email pre-header • Personalized content • Email demographics • Contact touchpoints highlighting • UTM content support • Personas history chart
- 23. Data Protection Streamline Your GDPR Compliance
- 24. Data Flow
- 27. Data Flow • Detailed inventory of personal data processed by Kentico system • Types of processed personal data • Related database tables and column names • Description of purposes of processing personal data in relation to other modules • List of sources of personal data and related data flows
- 28. Consents
- 30. Consents • Management of consents in the Data Protection application • Multilingual support • Multilayered approach (Short version, Long version, Privacy page) • Consent archive • Possibility to use consents across the whole solution • Contact and activities tracking • Web analytics • Contact segmentation and Email Marketing recipients • Online forms • Personalization • Support for revoking the consent • Usage examples on the Demo site
- 31. Rights of the Data Subject
- 33. Rights of the Data Subject • Data protection application • Right to access • Data portability • Right to be forgotten • Flexible architecture with fully customizable collectors for personal data • Examples for built-in modules and collected personal data
- 34. E-commerce Renaissance It’s Modular, Extendable, Functional, and Insanely Fabulous
- 35. M.E.G.A
- 36. M.E.G.A. • Modular framework • Easy customization • Code reduction • Testability and scalability • Decimals • No more rounding issues • SKU price with Tax
- 38. Categorization
- 39. Categorization • Sections and Subsections • Brands and Collections • Usable in Discounts • Inclusion and Exclusion • Menus • Search
- 42. Enhanced E-commerce • Step-by-step tutorial • Prepared macro methods • Order created • Single SKU impression • Checkout process journey
- 44. Authorization and Capture • Built-in for PayPal and Authorize.Net gateways • Redone Payment Gateway Framework
- 48. Gift Cards
- 50. Faceted Search
- 51. Faceted Search • Seamless Azure Search integration • Scalability, Cloud-based, Community, Tooling • Current perks and future ones • Incremental update • Highly customizable
- 53. Honorable Mentions • CSS stylesheets application available for designers • C# 6.0 • CI - Staging of Pages • HTML 5 form inputs • Macro signature identities • Multi-factor authentication (TOTP)
- 57. Ucommerce for Kentico • Multiple sales channels • PIM • Advanced order management Split shipments Multiple payments per order Refunds • Faceted navigation out of the box • Highly extensible and customizable Learn more: ucommerce.net/kentico
- 59. CRM Connect 2.0 for Kentico
- 60. CRM Connect 2.0 for Kentico • Supported CRMs Dynamics 365 Salesforce • Supported use cases Lead capturing via Kentico Online Forms Bidirectional synchronization of contacts and users Learn more: Webinar on January 17, 2018, 5:00 PM - 6:00 PM CET
- 63. Connect for Kentico • Supported systems Marketo Zoho CRM • Supported use cases Lead capturing via Kentico online forms Visitor's activity tracking (Marketo connector only) Personalizing visitor's experience based on Marketo data (Marketo connector only) Learn more: Webinar on January 24, 2018, 5:00 PM - 6:00 PM CET
- 65. Questions?
Notes de l'éditeur
- [2:00] Before we get to talk about where we’re headed with Kentico EMS, I wanted to explain what are some major forces in the market shaping EMS strategy: We see organizations to figure out that a quality of customer experience is what separates winning and losing brands, and that a technology is forcing them to redesign their customer experiences Customers are using multiple channels and touchpoints to engage with their favorite brands, so brands need to be personal and consistent across all channels to deliver truly exceptional experiences. Managing experiences for web won’t cut it anymore. And finally, organizations now understand that to deliver exceptional customer experiences they need to bring all areas of a business together – it’s not just content managed in CMS, but also data in CRM, PIM, ERP and other systems, so ability to plug DXP into existing technology ecosystem is very important. We believe that what organizations need is a unified platform capable of providing a central view of the customer. And that’s in fact the basic principle and driving force behind the product strategy and development of our flagship product Kentico EMS.
- [0:45] Now, on Dec 11th we’re releasing a new version of EMS, and some of the the key enhancements include: Data protection and GDPR application – that will help organizations to comply with a global data privacy regulations like GDPR We’re also introducing a completely new E-mail marketing solution Kentico 11 also comes with the next generation of our build-in EC solution And to help organizations bring insights from different external systems together to enrich customer experiences, we are releasing native connector to Salesforce, Dynamics and Marketo as well
- [0:20] Now, when it comes to Data protection and GDPR support, as a CMS vendor we feel responsibility to help organizations accomplish GDPR compliance in the easiest and fastest way possible, at least when it comes to our solution.
- [0:10] And that’s the reason why we started a blog focusing on roles and responsibilities of digital agencies and their clients in regards to GDPR.
- [0:50] Another enhancement to the platform is a new Email marketing solution. Of course, EM has been part of EMS for years now, however, the existing solution was missing some advanced EM capabilities and it offered outdated UX and that’s why many organizations were using external EM tools instead. The problem is that marketers are not able to access the content and context in external EM marketing tool. And so, the biggest benefit of our new EM solution is that all the content and context stored within EMS is available for marketers to use in emails, so they can for example A/B test emails based on total customer engagement.
- [0:40] Also, EC seen a significant investment in Kentico 11, as we’ve decided to rebuild our build-in EC solution to help organizations scale their EC operation. Few key features customers are looking for include: Having a full control over the price and tax calculation Ability to categorize product catalog by brands, styles, sections And customization and extensibility model that allows them to integrate complex B2C and B2B scenarios
- [0:40] Also, related to EC, with Kentico 11 we’re announcing a strategic partnership with the e-commerce platform called Ucommerce because we noticed there is a huge opportunity in the marketplace to deliver content-first and commerce-first platform for complex B2C and B2B multichannel commerce scenarios. And with this partnership, we’re able to offer such platform to our clients. Important for customers is that Ucommerce is fully integrated within the EMS for a seamless experience. Also, it’s not a replacement of existing EC solution.
- VIDEO Now when all your widgets are ready, let‘s have a look once again how to use them when composing an email. Firstly, we will add a product. No integrations needed, you can easily choose any product from your store and place it into your email. You can even use the power of widgets to override some of the Product properties (such as name or image) for the purpose of this email message. As a second widget, we will add the list of latest articles that are on our website. The third widget represents a Cafe that you can visit. We will add 2 locations. As you can see, any content, image or product that is part of your Kentico website or store can easily be reused in Email messaging.
- As you can see, there is now a desktop view as well as mobile and you can also see what information will be displayed in the inbox of a selected recipient such as the sender, the subject and the preheader along with personalized content.
- We did not tie up loose ends, we burned the rope. We braided a new one. But lets start from the beginning: Make Ecommerce Great Again
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- Great search experience is crucial on Ecommerce websites BAD - Can’t find products Categorisation is important to find exactly what you are looking for Lets have a look at the most requested feature…
- The following extensions are currently being rigorously tested with the final build of Kentico 11 so we can be sure they meet the high standards of our certified extensions program. They will be released as part of Kentico 11’s upcoming certified extensions roll out.
- Commerce-first player Best from CMS and Ecommerce worlds in one platform More commerce on Kentico More business opportunities for you, our partners
- Seamlessly integrated into Kentico CMS/EMS Not a replacement or extension of Kentico’s EC but an alternative for more advanced scenarios We will keep developing Kentico EC
- Author: Emakina Built to connect Kentico with 3rd party systems
- Built at the top of robust middleware architecture Ready for more connectors in the future
- Author: Bizstream Part of Bizstream’s Toolkit that consists of more extensions for developers (Compare for Kentico and more) Built to connect Kentico with 3rd party systems
- This is how it looks like (example of fields mapping between Kentico entities and 3rd party system entities)