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Kentucky Press Association

This power point was presented at the Kentucky Press Association's Board Meeting in July.

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Kentucky Press Association Social Media: Who are you following?
Social Media + KPA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
Posting Photos The Messenger changes its profile picture daily to its front page. The Messenger also posts recent photos 2-3 times a week.
Leading Readers to a Website The Bowling Green Daily News often posts links to stories that are located on their website. Many stories they post are features they think Facebook fans would find interesting.
Teasing Stories The Kentucky New Era tends to tease stories in future editions of the paper. This is a great PR/marketing tool for the paper.
Breaking News ,[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Leading Readers to a Website ,[object Object]
Personality ,[object Object],[object Object],[object Object]
Direct Communication ,[object Object],[object Object],[object Object]
Community ,[object Object]
Why is it important for KPA to use social media? ,[object Object],[object Object],[object Object]
Strategic Plan + Social Media ,[object Object],[object Object]
What are we posting? ,[object Object]
What are we posting? ,[object Object]
What are we posting? ,[object Object]
What are we posting? ,[object Object],[object Object]
What are the numbers saying? ,[object Object]
What are the numbers saying? ,[object Object]
What are the numbers saying? ,[object Object]
What are the numbers saying? ,[object Object],[object Object]
When are fans interacting? ,[object Object],[object Object]
When are fans interacting? ,[object Object],[object Object]
When are fans interacting? ,[object Object],[object Object]
Who are our fans? ,[object Object],[object Object],[object Object]
Who are our fans? ,[object Object],[object Object],[object Object]
Who is following us? ,[object Object],[object Object],[object Object]
So what does all this mean? ,[object Object],[object Object]
Questions?

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Social Media Presentation

  • 1. Kentucky Press Association Social Media: Who are you following?
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  • 4. Posting Photos The Messenger changes its profile picture daily to its front page. The Messenger also posts recent photos 2-3 times a week.
  • 5. Leading Readers to a Website The Bowling Green Daily News often posts links to stories that are located on their website. Many stories they post are features they think Facebook fans would find interesting.
  • 6. Teasing Stories The Kentucky New Era tends to tease stories in future editions of the paper. This is a great PR/marketing tool for the paper.
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