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Resume
Name Yeung Po Yin Kenneth
Address 44, Sycamore Street 1/F, Kowloon, Hong Kong
Email kenyeung@netvigator.com
Telephone Mobile (852) 9307 7823 Home (852) 2393 4314
Date of Birth May 19, 1955
Citizenship Hong Kong, United Kingdom and Northern Ireland
Language Skill English, Cantonese and Mandarin
Education University of Alberta, Edmonton, Canada. Bachelor of Science 1979
Employment Summary
Date
June 2013 to
Present
Nov 2010 to May
2103
Company
Lippo Technology Company
Ltd.
Win News Technology Hong
Kong , a DET Group Company
Position
Associate / LED Lighting and Renewable Energy
Consultant
Chief Executive Officer
Aug 2005 to Aug
2010
Strand Lighting Asia Limited,
Hong Kong. A Philips Group
Company
General Manager
Jan 2005 to July
2005
Lighthouse Technologies
Limited, Hong Kong
Director – Sales , Asian Pacific Region
Oct 2003 to Oct20
04
Concord Camera (Hong Kong)
Limited
Asia Sales Manager - Retail and Distribution
Jan 98 to Sept 03 BARCO Limited, Hong Kong
Jan 03 to Sept 03 Commercial Director
Jan 02 to Dec 02 Senior Business Group Manager
Jan 98 to Dec 01 General Manager
Jan 92 to Dec 97 Polaroid Hong Kong Limited.
Oct 97 to Dec 97 National Sales Manager
Jun 97 to Sept 97 Regional Marketing Manager- Business,
Professional and Technical Imaging
Oct 95 to May 97 Regional Marketing Manager
Jan 92 to Sept 95 Manager - Sales and Marketing
Jan 87 to Oct 91 Leica plc Group
Apr 91 to Oct 91 Consultant Engineer
Sept 89 to Mar 91 Sales Manager - Surveying and Photogrammetry
Apr 88 to Aug 89 Sales and Marketing Manager – PRC
Jan 87 to Mar 88 Sales Manager - China/Hong Kong
Aug 1980 to Dec
1986
Kodak (Far East) Limited
Company, Hong Kong
Sales Executive – Professional, Finishing & Aerial
Market
Nov 79 to July 80 Sam Mak & Associates,Hong
Kong
Land Surveyor / Draughtsman
Page 2 of 7
Employment History
June 2013 to Present Lippo Technology Ltd
Associate / LED Lighting, Photovoltaics and Renewable Energy Consultant
Responsibilities  Focus business in Exporting LED Fixtures to Europe, US, Canada, Australia, Middle East
and South Africa.
 Act as a Buying Office for various overseas client. Identify and source reliable LED
Products which compliance to Worldwide Standards and Regulations from Factories in
PRC and Taiwan.
 Providing commercial support to overseas client, focus in the sales, marketing and product
development in Retail, Commercial, Industrial and Government and Renewable Energy
sectors.
 Associate with HP ProLED SARL, France in running LED and Solar Power Plant business
in Alsace Region and Guadeloupe Oversea Department in France. www.hpproled.com.
 LED lighting consultant service to J2C Solar Company in Chateauroux, France.
http://j2csolar.com
 Set up an LED Street Lamp assembly line in J2C Solar Company in 2014.
 Consultant job for Win New Technology in setting up Energy Management Contract
Business in France by strategy partnership with J2C Solar. http://www.det-greenlight.com.
 Associate with HB Tech .JO for LED Lighting and Solar Power Station business in Middle
East Region
 Associate with Global 8, United Kingdom for LED Lighting business in UK and Ireland
and Solar Power Station Business in UAE and Kenya
Nov 01 to May 2103 Win News Technology Ltd, a DET Group Company
http://www.det-greenlight.com
Chief Executive Officer
Responsibilities  Reports to the Board of Directors .Set up and run the Win News Technology Ltd. with
headquarter in Hong Kong and set up a Factory from scratch in Guangzhou, PRC. The
Company's core business in Design and Manufacture LED Lighting and Energy Managing
Contract ( EMC ) Business
 Key product portfolio are indoor and outdoor LED lighting fixtures for the retail,
commercial , industrial, architectural , retail and OEM markets
 Lead the Energy Managing Contract (EMC) by enforcing Risk Management, Cash Flow
Management and Project Management. Design LED fixtures, providing energy saving
solution to the Government or Enterprises. In return generate revenues from saving on
clients' electricity bill.
 Seeking further business opportunities in energy saving business in air conditioning, hot
water, solar and insulation business sectors.
 Medium term is to turn Win News Technology Ltd. into an Energy Management Company.
 Actively involved in the DET Group's IPO Process. Providing Core Technologies, Long
term EMC revenues.
Aug 05 to Aug 10 Strand Lighting Asia Limited, Hong Kong, A Philips Brand Name Company
http://www.strandlighting.com
General Manager
Page 3 of 7
Responsibilities  Provided leadership and day-to-day guidance for the Company’s regional offices activities
in Asia. Provided guidance, support,and trainings to subordinates in achieving Company’s
Goals. Profit and Lost responsibility.
 Developed and implemented Company’s strategies in target market, establishing business
alliance, identifying projects opportunities,conduct feasibility studies as well as assessing
the viability of projects.
 Built and maintained a strong business network and keeping abreast with the market and
regional development. Seeking the contract manufacturing opportunities for in PRC.
 Maintain the Company’s leading position in supplying,build and design Dimmers, Control
Consoles, Stage Lighting and Luminaries Solutions to the Grand Theatre, TV Studio,
Entertainment and Indoor Architectural Lighting Sectors
 Develop the LED Stage Lighting Luminaries business in the Region.
 To grow the Asia business double fold in 3 years’ time and maintain a 35% gross margin
and 18% EBIT.
Achievements  Met the Company annual budget and maintain profitable every year.
 Achieved significant profit in 2008 and enable the Global Team can achieve the bonus plan.
 Secured and close significant Theatres and TV Stations in the Region.
 Re-engineered the distributing channels using market segment approach.
 Additional responsibility as the Sales and Marketing Manager, leaded, coached and
upgraded the sales and technical teamin coping with the complexity of the business model.
Nov 2004 to July
2005
Lighthouse Technologies Limited, Hong Kong, a member of the Gold Peak Group
http://www.lighthouse–tech.com
Director – Sales, Asia Pacific Region
Responsibilities  Revitalized the distribution channels in the Region.
 Responsible for the Profit and Lost. Product mix including true colour LED Video Wall,
LED Light Optical Array, LED Sign Board and LED Mood Light.
 Develop vertical marketing approach to Spectaculars, Advertising, Finance, Government,
Entertainment, Sports and Architectural.
 Develop the ODM, Contract Manufacturing and OEM Channels.
 Key account service to Rental Companies in the Region.
 Focusing on the Macau Casino Business.
Achievement  Met the financial goal of the Company.
 Secured the ODM deal from Hibino Corporation in Japan.
 Secured the contract-manufacturing contract on the LED Display Module from BARCO.
 Closing deals with prestige brands, Dior and Channel, in the Region in using 6 mm indoor
LED wall as Spectaculars in their Flat Ship Stores.
 Getting over 80% market shares on 6 mm indoor LED Walls for the Rental Business in
the Region.
 Selling outdoor LED walls solutions to Joint Merit HK in enable for simultaneous
advertising play out at 4 high traffic area in Hong Kong
 Built up healthy sales pipeline for 2006 prior leaving the Company.
October 2003 to Oct
2004
CONCORD CAMERA (HONG KONG) LIMITED http://www.coccord-camera.com
Asia Sales Manager - Retail and Distribution
Responsibilities  Setting up a Sales Operation in selling Concord Digital Camera in the Asian Pacific Region
where Concord Camera has no presence there before.
 Responsible for the Profit and Loss of this Sales Operation. Product mix including Digital
Camera, 35 mm Camera and Single Use Camera.
 Develop different type of distribution channels - Consumer Electronics, Mass Merchants,
Mega Store, Pharmacy, Food & Grocery, Office Supplies, OEM, ODM and Camera Stores.
Achievements  Started the Concord Camera in Australia. On board at October and managed to ship Qty
10,000 Digital Camera to Coles Supermarket in catching up the Xmas season.
Page 4 of 7
 Built up business relationship with Disk Smith Electronics, Harvey Norman, BIG W,
Safeway, Coles Group, Meyer Group, Aldi and K Mart.
 Established distribution channels and appointed Dealers in Thailand, Korea and India
within 6 months.
 Shipped Qty 22,000 digital camera to Asian Pacific Region from Nov 2003 to June 2004.
January 1998 to
September 2003
BARCO LIMITED, Hong Kong
http://www.barco.com
January 2003 to
September 2003
Commercial Director - South China
Responsibilities Additional responsibility on top as the Senior Business Group Manager.
 Responsible for all the BARCO Business Group commercial Activities as well as the Profit
and Lost in the Southern Regional of PRC.
 Leaded and supervised all the Sales and Marketing activities in Guangzhou, Chengdu and
Hong Kong Office.
 Focus on Business Development in selling BARCO Creative Imaging Products to the
Macau Casinos.
Achievements  Targeted in bringing in incremental business in Macau in achieving total Company target
in 2003.
 Met and exceeded South China Region budget before last day with BARCO.
January 2002 to
December 2002
Senior Business Group Manager - BARCO Creative Imaging
Responsibilities  Due of the intensive competitions, BARCO needed to change its strategies into sector
marketing and totalsolutions approach. Tookup a new assignment in leading and building
up a new Business Group Division focusing in Greater China.
Achievements  Successfully developed and kicked off the Digital Cinema Business in PRC.
 Brought in additional HK$ 18 million business.
 Secured a tender from HK Mass Transit Corporation in designing and installing the first
100% commercial use LED Media Wall in Central Hong Kong.
January 1998 to
December 2001
General Manager
Responsibilities Provide leadership and day-to-day guidance for the Company 5 regional offices activities in
PRC and Hong Kong.
Provide guidance, support,and trainings to subordinates in achieving Company’s Goals.
Profit and Lost responsibility.
Develop and implement Company’s strategies in target market, establishing business alliance,
identifying projects opportunities, conduct feasibility studies as well as assessing the viability
of projects.
Built and maintained a strong business network and keeping abreast with the market and
regional development. Seeking the investment opportunities for BARCO in PRC.
Achievements  Provided environment for all the BARCO Business Units to work as one Company.
 Got Understand, Alignment and Commitments from Business Units and stopping the
internal competition between the Business Units and the National Organization as result
every body works for one Company.
 Growth the BARCO Control Room Business.
 Started up the BARCO LED Wall Business and the BARCO Simulation Business.
Localization of China Offices.
 Developed and trained up second tier Managers.
 Strongest Growth Award – BARCO Projection System in 1998.
 Strongest Growth Award in 2000.
January 1992 to
December 1997
POLAROID INC.
http://www.polaroid.com
POLAROID INDUSTRIAL CHINA LIMITED, Shanghai, PRC.
Page 5 of 7
October 1997 to
December 1997
National Sales Manager - Business,Professional & Technical Imaging
Responsibilities  To take up an assignment in building up a new sales Division in Polaroid 100% owned
subsidiary in Shanghai, PRC.
June 1997 to
September 1997
POLAROID ASIAN PACIFIC INTERNATIONAL INC., Hong Kong
Regional Marketing Manager - Business,Professional and Technical
Imaging
Responsibilities  Functionally reported to Polaroid Business Unit in USA.
 Provided strategic direction and led the business in the Asian Pacific Region.
 Responsible for increasing Polaroid’s market share and enforcing Polaroid’s position as a
technology leader and innovator in the Industry.
 Formulate strategy in stopping the transhipment business in PRC.
October 1995 to
May 1997
POLAROID FAR EAST LTD., Hong Kong
Regional Marketing Manager
Responsibilities  Provide strategic direction and sectormarketing strategies to North Asian Region.
 To integrate and coordinate marketing resource allocation by reviewing marketing
priorities, customer segments, product development, brand development, loyalty issues
and distribution channel in the aim of providing competitive advantage.
 Create brand preference and awareness within segments through the design and
implementation of product and service strategies that match customer value and
expectation.
 Control and administrate the regional advertising and promotional spending and program
using EVA concept.
 Help the Countries to formulate the business plan.
 Monitored performance of brand, product and market communication compared to
competitors to identify the market opportunities and problems.
 Collect and analyse market economic trend data for planning long-term products,
including new product recommendation and marketing strategy.
 Develop marketing plans in line with the corporate strategy.
 Work out the key priorities in every Country.
 Responsible for forecasting, product deployment, manufacturing liaison.
 Manage products in terms of pricing, product strategy, product briefing, product
launching, supply, packaging etc.
 Participate in overall corporate strategy process to assure consistency and synergy with
overall Company’s direction.
POLAROID FAR EAST LIMITED, Hong Kong
January 1992 to
Sept 1995
Manager - Sales and Marketing
Responsibilities  Direct responsibility for profit and lost, planning, organization and guiding of all sales and
marketing activities of all Polaroid Products in Hong Kong Operation.
 Develop business development program, short and long-term strategic plan and organized
resources aim at maximizing sales and market opportunities.
 Provide direction and leadership, motivated and rewarded subordinates to achieve a high
level of efficiency and productivity.
 Help in strengthen the Polaroid’s infrastructure in Greater China, Korea and ASEAN
Countries by giving training on Total Quality Ownership Program, Success Management
Training, Re-engineering and Visioning Process.
Overall
Achievements at
Polaroid
 Stopped the transhipment business in Hong Kong to other parts ofthe world by creating real
domestic sales and growth.
 Developed the niche market in using Polaroid Instant Film for the Family Imaging and
Business Imaging Application.
 Started the Polaroid Digital Imaging business in the Asian Pacific Region.
 Gained compliance experience in stopping the transhipment business in PRC.
Page 6 of 7
January 1987 to
October 1991
LEICA Plc GROUP
http://www.leica.com
April 1991 to
October 1991
LEICA HEERBRUGG AG, Heerbrugg, Switzerland.
Consultant Engineer - Survey and Photogrammetry
Responsibilities  Report to Leica Heerbrugg Business Unit after the group Management’s decision to handle
the business directly from Switzerland.
 Physically stationed in Singapore and responsible for the ASEAN region business.
 Carry out new product development, new business development task in addition to the
sales, marketing and product management responsibilities.
 Serve as an extended arm of the Business Unit and provided all the logistic, technical and
consultation support to the subsidiaries, distributors and systemintegrators.
September 1989 to
March 1991
LEICA PTE LTD., Singapore
Sales Manager - Surveying and Photogrammetry
Responsibilities  Expatriate to Singapore Sales Unit from Hong Kong after The Cambridge Instrument plc
merged with the Wild-Leitz to from the Leica Group.
 The mission was to build up Singapore Sales Division. Responsible for the vertical profit
and loss of this sales division.
April 1988 to August
1989
LEICA PLC GROUP (Known as former Cambridge Instruments (Hong
Kong) Ltd.)
Sales and Marketing Manager – PRC
Responsibilities  Responsible for the sales and marketing activities of the Cambridge
Instruments Group products in PRC.
January 1987 to
March 1988
LEICA PLC GROUP (Known as former Bausch & Lomb (HK) Ltd.,
Optical System Division)
Sales Manager - China/Hong Kong
Responsibilities  Sales and Marketing responsibility for all Bausch & Lomb Optical System Division
products in Hong Kong and China with addition responsibility in Photogrammetry product
management in the Asian Pacific Region.
Overall
Achievements at
Leica
 Cambridge Instruments acquired B & L Optical SystemDivision. Fast learning and able to
meet and exceed internal and external customers'requirement. As a B & L based staff,able
to gain credibility and respect in heading up the Sales and Marketing function on all
Cambridge Instruments product in PRC.
 Cambridge Instruments and Wild Leitz which used to be a competitor to each other, merged
to form Leica Group. Able to gain trust and creditability form the previous competitor’s
business unit.
 Expatriated to Singapore to Wild Leitz business.Managed to finish the task in less than 3
years. Eventually promoted and become a member of the business unit.
 Able to focus on business and up hold sales team and company’s spirit during the chaotic
acquisition and merger period lasting for 4 years.
 Proven the capability to manage changes and successfulgetting understood,alignment and
commitment from various business divisions that need to work togetherfrom the merger.
August 1980 to
December 1986
KODAK (FAR EAST) LIMITED COMPANY, Hong Kong
http://www.leica.com
Sales Executive - Professional, Finisher & Aerial Market
Responsibilities  Spent at least 70% of time in PRC.
Page 7 of 7
 Gained field experience through the toughest time in China Trade history in early 80’s.
 Full competence as a China Trader. Able to work independently without supervision.
 Knowledge in handling consumer products (film and camera), equipment and turnkey
projects.
 Established good business and personalcontacts with PRC.
 Sound knowledge in contracting and L/C terms.
 Ability to conduct marathon business negotiation.
 Established the first aerial reconnaissance lab for the PLA Air force through the FMS
program.
 Able to secure tender sales from the UNDP and FAO foreign fund project.
 Successfully participated as one of the sub-contractor in supplying imaging systems in
building the first Landsat Ground Receiving Station sold via civilian channel by US
President Carter’s Administration.
 Received continuous training from Kodak Marketing Education Center in selling to
Consumer, Institution,Federal Government and Military.
 Built up expertise in Air Photo Interpretation and Remote Sensing and becomes an active
member of following professionalbodies,
1. American Society in Photogrammetry and Remote Sensing
2. International Society of Optical Engineer
November 1979 to
July 1980
SAM MAK & ASSOCIATES, Hong Kong
Land Surveyor
Responsibilities  Able to work in an adverse environment. Strong endurance and determination.
 Became careful, analytical and 3 dimension thinking.
 Knowledge in teamwork and organizing and methods.

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Kenneth Yeung's Resume Summary

  • 1. Page 1 of 7 Resume Name Yeung Po Yin Kenneth Address 44, Sycamore Street 1/F, Kowloon, Hong Kong Email kenyeung@netvigator.com Telephone Mobile (852) 9307 7823 Home (852) 2393 4314 Date of Birth May 19, 1955 Citizenship Hong Kong, United Kingdom and Northern Ireland Language Skill English, Cantonese and Mandarin Education University of Alberta, Edmonton, Canada. Bachelor of Science 1979 Employment Summary Date June 2013 to Present Nov 2010 to May 2103 Company Lippo Technology Company Ltd. Win News Technology Hong Kong , a DET Group Company Position Associate / LED Lighting and Renewable Energy Consultant Chief Executive Officer Aug 2005 to Aug 2010 Strand Lighting Asia Limited, Hong Kong. A Philips Group Company General Manager Jan 2005 to July 2005 Lighthouse Technologies Limited, Hong Kong Director – Sales , Asian Pacific Region Oct 2003 to Oct20 04 Concord Camera (Hong Kong) Limited Asia Sales Manager - Retail and Distribution Jan 98 to Sept 03 BARCO Limited, Hong Kong Jan 03 to Sept 03 Commercial Director Jan 02 to Dec 02 Senior Business Group Manager Jan 98 to Dec 01 General Manager Jan 92 to Dec 97 Polaroid Hong Kong Limited. Oct 97 to Dec 97 National Sales Manager Jun 97 to Sept 97 Regional Marketing Manager- Business, Professional and Technical Imaging Oct 95 to May 97 Regional Marketing Manager Jan 92 to Sept 95 Manager - Sales and Marketing Jan 87 to Oct 91 Leica plc Group Apr 91 to Oct 91 Consultant Engineer Sept 89 to Mar 91 Sales Manager - Surveying and Photogrammetry Apr 88 to Aug 89 Sales and Marketing Manager – PRC Jan 87 to Mar 88 Sales Manager - China/Hong Kong Aug 1980 to Dec 1986 Kodak (Far East) Limited Company, Hong Kong Sales Executive – Professional, Finishing & Aerial Market Nov 79 to July 80 Sam Mak & Associates,Hong Kong Land Surveyor / Draughtsman
  • 2. Page 2 of 7 Employment History June 2013 to Present Lippo Technology Ltd Associate / LED Lighting, Photovoltaics and Renewable Energy Consultant Responsibilities  Focus business in Exporting LED Fixtures to Europe, US, Canada, Australia, Middle East and South Africa.  Act as a Buying Office for various overseas client. Identify and source reliable LED Products which compliance to Worldwide Standards and Regulations from Factories in PRC and Taiwan.  Providing commercial support to overseas client, focus in the sales, marketing and product development in Retail, Commercial, Industrial and Government and Renewable Energy sectors.  Associate with HP ProLED SARL, France in running LED and Solar Power Plant business in Alsace Region and Guadeloupe Oversea Department in France. www.hpproled.com.  LED lighting consultant service to J2C Solar Company in Chateauroux, France. http://j2csolar.com  Set up an LED Street Lamp assembly line in J2C Solar Company in 2014.  Consultant job for Win New Technology in setting up Energy Management Contract Business in France by strategy partnership with J2C Solar. http://www.det-greenlight.com.  Associate with HB Tech .JO for LED Lighting and Solar Power Station business in Middle East Region  Associate with Global 8, United Kingdom for LED Lighting business in UK and Ireland and Solar Power Station Business in UAE and Kenya Nov 01 to May 2103 Win News Technology Ltd, a DET Group Company http://www.det-greenlight.com Chief Executive Officer Responsibilities  Reports to the Board of Directors .Set up and run the Win News Technology Ltd. with headquarter in Hong Kong and set up a Factory from scratch in Guangzhou, PRC. The Company's core business in Design and Manufacture LED Lighting and Energy Managing Contract ( EMC ) Business  Key product portfolio are indoor and outdoor LED lighting fixtures for the retail, commercial , industrial, architectural , retail and OEM markets  Lead the Energy Managing Contract (EMC) by enforcing Risk Management, Cash Flow Management and Project Management. Design LED fixtures, providing energy saving solution to the Government or Enterprises. In return generate revenues from saving on clients' electricity bill.  Seeking further business opportunities in energy saving business in air conditioning, hot water, solar and insulation business sectors.  Medium term is to turn Win News Technology Ltd. into an Energy Management Company.  Actively involved in the DET Group's IPO Process. Providing Core Technologies, Long term EMC revenues. Aug 05 to Aug 10 Strand Lighting Asia Limited, Hong Kong, A Philips Brand Name Company http://www.strandlighting.com General Manager
  • 3. Page 3 of 7 Responsibilities  Provided leadership and day-to-day guidance for the Company’s regional offices activities in Asia. Provided guidance, support,and trainings to subordinates in achieving Company’s Goals. Profit and Lost responsibility.  Developed and implemented Company’s strategies in target market, establishing business alliance, identifying projects opportunities,conduct feasibility studies as well as assessing the viability of projects.  Built and maintained a strong business network and keeping abreast with the market and regional development. Seeking the contract manufacturing opportunities for in PRC.  Maintain the Company’s leading position in supplying,build and design Dimmers, Control Consoles, Stage Lighting and Luminaries Solutions to the Grand Theatre, TV Studio, Entertainment and Indoor Architectural Lighting Sectors  Develop the LED Stage Lighting Luminaries business in the Region.  To grow the Asia business double fold in 3 years’ time and maintain a 35% gross margin and 18% EBIT. Achievements  Met the Company annual budget and maintain profitable every year.  Achieved significant profit in 2008 and enable the Global Team can achieve the bonus plan.  Secured and close significant Theatres and TV Stations in the Region.  Re-engineered the distributing channels using market segment approach.  Additional responsibility as the Sales and Marketing Manager, leaded, coached and upgraded the sales and technical teamin coping with the complexity of the business model. Nov 2004 to July 2005 Lighthouse Technologies Limited, Hong Kong, a member of the Gold Peak Group http://www.lighthouse–tech.com Director – Sales, Asia Pacific Region Responsibilities  Revitalized the distribution channels in the Region.  Responsible for the Profit and Lost. Product mix including true colour LED Video Wall, LED Light Optical Array, LED Sign Board and LED Mood Light.  Develop vertical marketing approach to Spectaculars, Advertising, Finance, Government, Entertainment, Sports and Architectural.  Develop the ODM, Contract Manufacturing and OEM Channels.  Key account service to Rental Companies in the Region.  Focusing on the Macau Casino Business. Achievement  Met the financial goal of the Company.  Secured the ODM deal from Hibino Corporation in Japan.  Secured the contract-manufacturing contract on the LED Display Module from BARCO.  Closing deals with prestige brands, Dior and Channel, in the Region in using 6 mm indoor LED wall as Spectaculars in their Flat Ship Stores.  Getting over 80% market shares on 6 mm indoor LED Walls for the Rental Business in the Region.  Selling outdoor LED walls solutions to Joint Merit HK in enable for simultaneous advertising play out at 4 high traffic area in Hong Kong  Built up healthy sales pipeline for 2006 prior leaving the Company. October 2003 to Oct 2004 CONCORD CAMERA (HONG KONG) LIMITED http://www.coccord-camera.com Asia Sales Manager - Retail and Distribution Responsibilities  Setting up a Sales Operation in selling Concord Digital Camera in the Asian Pacific Region where Concord Camera has no presence there before.  Responsible for the Profit and Loss of this Sales Operation. Product mix including Digital Camera, 35 mm Camera and Single Use Camera.  Develop different type of distribution channels - Consumer Electronics, Mass Merchants, Mega Store, Pharmacy, Food & Grocery, Office Supplies, OEM, ODM and Camera Stores. Achievements  Started the Concord Camera in Australia. On board at October and managed to ship Qty 10,000 Digital Camera to Coles Supermarket in catching up the Xmas season.
  • 4. Page 4 of 7  Built up business relationship with Disk Smith Electronics, Harvey Norman, BIG W, Safeway, Coles Group, Meyer Group, Aldi and K Mart.  Established distribution channels and appointed Dealers in Thailand, Korea and India within 6 months.  Shipped Qty 22,000 digital camera to Asian Pacific Region from Nov 2003 to June 2004. January 1998 to September 2003 BARCO LIMITED, Hong Kong http://www.barco.com January 2003 to September 2003 Commercial Director - South China Responsibilities Additional responsibility on top as the Senior Business Group Manager.  Responsible for all the BARCO Business Group commercial Activities as well as the Profit and Lost in the Southern Regional of PRC.  Leaded and supervised all the Sales and Marketing activities in Guangzhou, Chengdu and Hong Kong Office.  Focus on Business Development in selling BARCO Creative Imaging Products to the Macau Casinos. Achievements  Targeted in bringing in incremental business in Macau in achieving total Company target in 2003.  Met and exceeded South China Region budget before last day with BARCO. January 2002 to December 2002 Senior Business Group Manager - BARCO Creative Imaging Responsibilities  Due of the intensive competitions, BARCO needed to change its strategies into sector marketing and totalsolutions approach. Tookup a new assignment in leading and building up a new Business Group Division focusing in Greater China. Achievements  Successfully developed and kicked off the Digital Cinema Business in PRC.  Brought in additional HK$ 18 million business.  Secured a tender from HK Mass Transit Corporation in designing and installing the first 100% commercial use LED Media Wall in Central Hong Kong. January 1998 to December 2001 General Manager Responsibilities Provide leadership and day-to-day guidance for the Company 5 regional offices activities in PRC and Hong Kong. Provide guidance, support,and trainings to subordinates in achieving Company’s Goals. Profit and Lost responsibility. Develop and implement Company’s strategies in target market, establishing business alliance, identifying projects opportunities, conduct feasibility studies as well as assessing the viability of projects. Built and maintained a strong business network and keeping abreast with the market and regional development. Seeking the investment opportunities for BARCO in PRC. Achievements  Provided environment for all the BARCO Business Units to work as one Company.  Got Understand, Alignment and Commitments from Business Units and stopping the internal competition between the Business Units and the National Organization as result every body works for one Company.  Growth the BARCO Control Room Business.  Started up the BARCO LED Wall Business and the BARCO Simulation Business. Localization of China Offices.  Developed and trained up second tier Managers.  Strongest Growth Award – BARCO Projection System in 1998.  Strongest Growth Award in 2000. January 1992 to December 1997 POLAROID INC. http://www.polaroid.com POLAROID INDUSTRIAL CHINA LIMITED, Shanghai, PRC.
  • 5. Page 5 of 7 October 1997 to December 1997 National Sales Manager - Business,Professional & Technical Imaging Responsibilities  To take up an assignment in building up a new sales Division in Polaroid 100% owned subsidiary in Shanghai, PRC. June 1997 to September 1997 POLAROID ASIAN PACIFIC INTERNATIONAL INC., Hong Kong Regional Marketing Manager - Business,Professional and Technical Imaging Responsibilities  Functionally reported to Polaroid Business Unit in USA.  Provided strategic direction and led the business in the Asian Pacific Region.  Responsible for increasing Polaroid’s market share and enforcing Polaroid’s position as a technology leader and innovator in the Industry.  Formulate strategy in stopping the transhipment business in PRC. October 1995 to May 1997 POLAROID FAR EAST LTD., Hong Kong Regional Marketing Manager Responsibilities  Provide strategic direction and sectormarketing strategies to North Asian Region.  To integrate and coordinate marketing resource allocation by reviewing marketing priorities, customer segments, product development, brand development, loyalty issues and distribution channel in the aim of providing competitive advantage.  Create brand preference and awareness within segments through the design and implementation of product and service strategies that match customer value and expectation.  Control and administrate the regional advertising and promotional spending and program using EVA concept.  Help the Countries to formulate the business plan.  Monitored performance of brand, product and market communication compared to competitors to identify the market opportunities and problems.  Collect and analyse market economic trend data for planning long-term products, including new product recommendation and marketing strategy.  Develop marketing plans in line with the corporate strategy.  Work out the key priorities in every Country.  Responsible for forecasting, product deployment, manufacturing liaison.  Manage products in terms of pricing, product strategy, product briefing, product launching, supply, packaging etc.  Participate in overall corporate strategy process to assure consistency and synergy with overall Company’s direction. POLAROID FAR EAST LIMITED, Hong Kong January 1992 to Sept 1995 Manager - Sales and Marketing Responsibilities  Direct responsibility for profit and lost, planning, organization and guiding of all sales and marketing activities of all Polaroid Products in Hong Kong Operation.  Develop business development program, short and long-term strategic plan and organized resources aim at maximizing sales and market opportunities.  Provide direction and leadership, motivated and rewarded subordinates to achieve a high level of efficiency and productivity.  Help in strengthen the Polaroid’s infrastructure in Greater China, Korea and ASEAN Countries by giving training on Total Quality Ownership Program, Success Management Training, Re-engineering and Visioning Process. Overall Achievements at Polaroid  Stopped the transhipment business in Hong Kong to other parts ofthe world by creating real domestic sales and growth.  Developed the niche market in using Polaroid Instant Film for the Family Imaging and Business Imaging Application.  Started the Polaroid Digital Imaging business in the Asian Pacific Region.  Gained compliance experience in stopping the transhipment business in PRC.
  • 6. Page 6 of 7 January 1987 to October 1991 LEICA Plc GROUP http://www.leica.com April 1991 to October 1991 LEICA HEERBRUGG AG, Heerbrugg, Switzerland. Consultant Engineer - Survey and Photogrammetry Responsibilities  Report to Leica Heerbrugg Business Unit after the group Management’s decision to handle the business directly from Switzerland.  Physically stationed in Singapore and responsible for the ASEAN region business.  Carry out new product development, new business development task in addition to the sales, marketing and product management responsibilities.  Serve as an extended arm of the Business Unit and provided all the logistic, technical and consultation support to the subsidiaries, distributors and systemintegrators. September 1989 to March 1991 LEICA PTE LTD., Singapore Sales Manager - Surveying and Photogrammetry Responsibilities  Expatriate to Singapore Sales Unit from Hong Kong after The Cambridge Instrument plc merged with the Wild-Leitz to from the Leica Group.  The mission was to build up Singapore Sales Division. Responsible for the vertical profit and loss of this sales division. April 1988 to August 1989 LEICA PLC GROUP (Known as former Cambridge Instruments (Hong Kong) Ltd.) Sales and Marketing Manager – PRC Responsibilities  Responsible for the sales and marketing activities of the Cambridge Instruments Group products in PRC. January 1987 to March 1988 LEICA PLC GROUP (Known as former Bausch & Lomb (HK) Ltd., Optical System Division) Sales Manager - China/Hong Kong Responsibilities  Sales and Marketing responsibility for all Bausch & Lomb Optical System Division products in Hong Kong and China with addition responsibility in Photogrammetry product management in the Asian Pacific Region. Overall Achievements at Leica  Cambridge Instruments acquired B & L Optical SystemDivision. Fast learning and able to meet and exceed internal and external customers'requirement. As a B & L based staff,able to gain credibility and respect in heading up the Sales and Marketing function on all Cambridge Instruments product in PRC.  Cambridge Instruments and Wild Leitz which used to be a competitor to each other, merged to form Leica Group. Able to gain trust and creditability form the previous competitor’s business unit.  Expatriated to Singapore to Wild Leitz business.Managed to finish the task in less than 3 years. Eventually promoted and become a member of the business unit.  Able to focus on business and up hold sales team and company’s spirit during the chaotic acquisition and merger period lasting for 4 years.  Proven the capability to manage changes and successfulgetting understood,alignment and commitment from various business divisions that need to work togetherfrom the merger. August 1980 to December 1986 KODAK (FAR EAST) LIMITED COMPANY, Hong Kong http://www.leica.com Sales Executive - Professional, Finisher & Aerial Market Responsibilities  Spent at least 70% of time in PRC.
  • 7. Page 7 of 7  Gained field experience through the toughest time in China Trade history in early 80’s.  Full competence as a China Trader. Able to work independently without supervision.  Knowledge in handling consumer products (film and camera), equipment and turnkey projects.  Established good business and personalcontacts with PRC.  Sound knowledge in contracting and L/C terms.  Ability to conduct marathon business negotiation.  Established the first aerial reconnaissance lab for the PLA Air force through the FMS program.  Able to secure tender sales from the UNDP and FAO foreign fund project.  Successfully participated as one of the sub-contractor in supplying imaging systems in building the first Landsat Ground Receiving Station sold via civilian channel by US President Carter’s Administration.  Received continuous training from Kodak Marketing Education Center in selling to Consumer, Institution,Federal Government and Military.  Built up expertise in Air Photo Interpretation and Remote Sensing and becomes an active member of following professionalbodies, 1. American Society in Photogrammetry and Remote Sensing 2. International Society of Optical Engineer November 1979 to July 1980 SAM MAK & ASSOCIATES, Hong Kong Land Surveyor Responsibilities  Able to work in an adverse environment. Strong endurance and determination.  Became careful, analytical and 3 dimension thinking.  Knowledge in teamwork and organizing and methods.