Choice is everywhere, and as renters become savvier and have more sophisticated tastes, it's important to borrow techniques from the hospitality industry to pamper residents. Gone are the days of providing a clean, simple place to live; residents want to be "wowed" and are continually seeking meaningful experiences. In this session, join a panel of industry experts, including an architect, interior merchandiser, and builder, as they explore cutting-edge technology and design ideas that are found in the world's top hotels- the same amenities that renters will want to see in their homes and community spaces.
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From Hotel to Home: Ideas to Take Away from your Next Stay
1. From Hotel to Home:
Ideas to Take Away from
Your Next Stay
2. Eric Brown, President
Artisan Homes
602.625.4977
eric@artisanhomes.net
Angela Harris, Principal
TRIO Environments
303.663.1285
aharris@trioenvironments.com
Bobby Long, Principal
KEPHART Architects
303.832.4474
bobbyl@kephart.com
Meet Your Speakers
3. Session Description
Choice is everywhere, and as renters become savvier and have more
sophisticated tastes, it’s important to borrow techniques from the
hospitality industry to pamper residents. Gone are the days of
providing a clean, simple place to live; residents want to be “wowed”
and are continually seeking meaningful experiences. In this session,
join a panel of industry experts, including an architect, interior
merchandiser and builder, as they explore cutting-edge technology
and design ideas that are found in the world’s top hotels—the same
amenities that renters will want to see in their homes and community
spaces.
4. Session Learning Outcomes
• Learn what the top hotels around the globe are using for creative
design ideas and innovative technology that can be implemented in
multifamily projects to give renters what they want.
• Get inspired with ways to create “wow” experiences for your residents.
• Learn ways to differentiate yourself from the competition.
5. Credit(s) earned on completion of this course will be reported to AIA CES
for AIA members upon completion of the AIA/CES Session
Participation Forms found in the back of this session room and online
at www.BuildersShow.com. Certificates of Completion for both AIA
members and non-AIA members are available upon request.
This course is registered with AIA CES for continuing professional
education. As such, it does not include content that may be deemed
or construed to be an approval or endorsement by the AIA of any
material of construction or any method or manner of handling, using,
distributing, or dealing in any material or product.
American Institute of Architects (AIA)
Continuing Professional Education
102. Eric Brown, President
Artisan Homes
602.625.4977
eric@artisanhomes.net
Angela Harris, Principal
TRIO Environments
303.663.1285
aharris@trioenvironments.com
Bobby Long, Principal
KEPHART Architects
303.832.4474
bobbyl@kephart.com
Notes de l'éditeur
Bobby
Welcome
Bobby
Intro myself
Intro Angela and Eric
(their intros)
Bobby
Talking about trends in hospitality are influencing MF and how they differentiate
Bobby
Overview
Bobby
Bobby
Get Started
Ask for fav hotel and why?
Angela
Angela
Eric
Bobby
Why I like Fogo Inn
Bobby
Hospitality Design as a driver for differentiation
Angela?
Angela
Angela
Angela
Bobby
Local – large hotel brands moving towards local flavor/branding
Rots Lowe, CEO of Lowe Enterprises “experience where the guest feels like they are slipping into the life of a local” most significant trend in hospitality
Bobby
Trend embraced by more than disrupters – AirBnB – “Live There”
Also traditional purveyors – Ace Hotels – model to rehab historic/iconic local bldgs
Guess which of these rooms in in NYC, and which is in LA…
Bobby
Transparency to better connect interiors and exteriors (FoGo Island Inn)
Bobby
Same concept in MF – Veranda
(Segue to Angela)
Angela
Angela
Bobby
Open concept - Citizen M in NYC
Defining space/function with finish/furniture/lighting
Bobby
Again, concept on smaller scale and MF - The Logan
Segue to Angela
Angela
Eric
Eric
Eric
Eric
Eric
Eric
Eric
Eric
Bobby
(Respond to Eric)
Correlation is the Micro-Unit
Importance of every inch as experience
Start at the front door
Bobby
380 SF unit at Highland Place in Denver
Bobby
Interior shot gives a sense of the efficient use of space to allow for Bath, Kitchen, Storage and shared living space
Bobby
View from another angle completes the picture
Segue to Angela
Angela
Angela
Eric
Angela
Angela
Angela
Bobby Segue to Eric?
Eric
Eric
Eric
Eric
Bobby Segue to Angela
Angela
Angela
Angela
Bobby
Lets switch topics and discuss amenities…
Amenities need local flare too
Quality of space
First and daily impression
Segue Angela
Angela
Bobby
Same ideas in MF
Via 6 in Seattle – leasing and lobby programmed sim to Union Station in Denver
Leasing, restaurant, common (and public) functions all spin off the main space
Bobby
Lobby space shared with local Coffee Bar, Restaurant, other local retail
Unique & Local experience – create a “place” for/in neighborhood
Opportunity to generate additional revenue
Bobby
Adjacent opportunities – borrowed amenities
Simple – dry cleaning, grocery delivery
Partnership with adjacent Wine shop for wine delivery
Golf/country club memberships – Inverness – with massage
Segue Angela
Angela
Bobby
Similar concept for the “pub” at Kent Place in Denver
Connect to the Bocce court outside
Segue Angela
Angela
Angela
Bobby
Roof decks (both Hotel and MF)
Unique and local experience
- sophisticated AV and lighting – The Contemporary in Austin
- Low key AstroTurf and lawn chairs – The Standard in NYC
Bobby
Roof top Pool deck – My Block Wash Park in Denver
Creates local and dramatic experience of the Cityscape with the Rocky Mountains beyond
Bobby
Various outdoor “rooms” at Highland Place in Denver
Bobby
Kent Place in Denver
Exclusive dining/seating/BBQ space with adjacent Yoga deck high above the local bustle
Segue Angela
How fitness amenities in hospitality influences MF market
Angela
Angela
Eric
Bobby
Kent Place in Denver
Exclusive dining/seating/BBQ space with adjacent Yoga deck high above the local bustle
Segue Angela
How fitness amenities in hospitality influences MF market
Angela
Bobby
Smaller hotels might not have the room for full-blown spa & fitness – in-room services like message
Kent Place in Denver
Flex room in the fitness zone can function as private fitness office, specialized training or a dedicated massage room
Another opportunity to generate revenue
Segue Angela
Thoughts on other amenities that offer convenience, revenue (or both)?
Angela
Angela
Angela
Bobby
Co-working spaces cropping up faster than Starbucks – working their way into hospitality – Roxy Hotel in NYC – in place of traditional busn center and are avialable to guests and locals alike
Segue Angela – do you see this in MF too?
Angela
Bobby
And on a smaller scale too?
Segue Angela
Angela
Bobby
Tech seems to be the disruptor for all industries these days, especially the hospitality and MF markets
Segue Angela
Angela
Angela
Angela
Angela
Bobby
Access control using smart watches/phones/etc
Bobby
App-based offerings
Alfred – butler-like services (laundry, cleaning, pantry-stocking) for apt dwellers
-included in the rent at Carmer Place in NYC, both as convenience and differentiator
Pressbox – app-based dry cleaning
Bobby
Services – historically services have differentiated hospitality from MF
How is this changing?
Segue Angela
Angela
Angela
Eric – this level of service isn’t just for people anymore?
Segue Bobby
Bobby
Now in the MF sector as well
In the past… dog wash in unused back corner of garage and a patch of fenced-in dirt in the back for a dog run
Now – MF properties NEED to not only accommodate, but enhance the pet experience
Baroo – full service Pet concierge service
Dog training parks
Bobby
Pet sharing
- Goldfish at the Roxy in NYC
- Borrow my Doggy and Uber Cats – app based
- House dog Emmy at 2M in Wash DC
Segue Eric
Eric
Bobby
Just like urban hotels - MF lessening the need for the owned transportation
- bike share & car share avail to residents
Can easily be accommodated with Car2Go and B-Cycle in Denver – shown here at the Denizen in Denver
Other opps –
Maven – GM based car share that can be public or limited to residents with more options – bolt to Suburban
Segue Angela
Angela
Bobby
With biking/snowboarding/skiing such an important part of the culture – high-end care facilities for bike tuning/washing, ski/snowboard tuning, etc
Like this room in The Logan
Bobby
Pantry and room services – trad for Hotels – now in MF
Connected/adjacent grocers with services and even private entrance like this at 1600 Glenarm in Denver
Bobby
app-based Grocery delivery services from the major grocers – King Soopers/Safeway/etc – even Amazon dipping into the grocery delivery pool
Many of the residents at Kent Place in Denver utilize many of these – not to mention the convenience of the direct adjacency
Segue Eric
Other trends to generate experience and revenue?
Eric
Bobby Segue Angela
How do you see retail more integrated?
Angela
Bobby
Great example of integrated retail in hospitality
Westin’s line of branded goods avail online
Bobby
Savvy apt communities are offering something similar
- Ollie Box (at Carmel Place in NYC)
- curated design in a box
- pots to pillows to make a small place live large
Eric
Put a bow on this by answering a fundamental questions
How can builders relate what we’ve discussed into their business?