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SEO Before Yoast: WordCamp Rhode Island

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Learn what things to put in place BEFORE you let Yoast or All-in-one-SEO, or another SEO WordPress plugin, check your work.

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SEO Before Yoast: WordCamp Rhode Island

  1. 1. SEO: Beyond Yoast Kerch McConlogue @kerchmcc WeFixBrokenWebsi tes.com WordCamp, Rhode Island 2016
  2. 2. Page Speed @kerchmcc
  3. 3. More or less accurate in 2014 @kerchmcc
  4. 4. Google says they average 3.5 BILLION searches a day Bing said (2015) they got 122.8 MILLION Could you work with that many people? Fun Facts: Check this page: ww.internetlivestats.com 2014@kerchmcc
  5. 5. www.washingtonpost.com/blogs/local/wp/2014/04/11/ did-readers-actually-read-a-story-about-reading/
  6. 6. www.washingtonpost.com/blogs/local/wp/2014/04/11/ did-readers-actually-read-a-story-about-reading/ Only 28% of what’s on the page gets read!
  7. 7. By File:Oolong the Rabbit's last performance (2003).jpg: Hironori Akutagawa derivative work: Yuval Y § Chat § [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons
  8. 8. What is this page about? @kerchmcc
  9. 9. Why is it important? @kerchmcc
  10. 10. Who should read it? @kerchmcc
  11. 11. Write specifically for this guy @kerchmcc
  12. 12. Keyword research always starts with Make a list! • Your name and your business name • Geographic region • Offers and the need you fill • Look at the words on your site • The words on competitors’ sites • Words in professional media • Ask clients • Related search at the bottom of the page @kerchmcc
  13. 13. Related Words @kerchmcc
  14. 14. • Your name and your business name • Geographic region • Offers and the need you fill • Look at the words on your site • The words on competitors’ sites • Words in professional media • Ask clients • Related search at the bottom of the page • Words in the ads at the top and bottom Keyword research always starts with Make a list! @kerchmcc
  15. 15. Words in the Ads @kerchmcc
  16. 16. Then Try Google: “Keyword Research” Also check: moz.com/beginners-guide-to-seo/keyword-research moz.com/explorer/ backlinko.com/keyword-research Boardreader.com Wikipedia @kerchmcc
  17. 17. Where to use keywords Site URL (if possible) @kerchmcc
  18. 18. Site URL www.adhdcoaches.org www.WeFixBrokenWebsites.com @kerchmcc
  19. 19. Where to use keywords Site URL (if possible) Menu @kerchmcc
  20. 20. Menu @kerchmcc
  21. 21. Menu @kerchmcc
  22. 22. Menu @kerchmcc
  23. 23. Menu Title Attribute @kerchmcc
  24. 24. Site URL (if possible) Menu Title article - uniqueness required Where to use keywords @kerchmcc
  25. 25. Title of the Article /better-search-engine-ranking/ 5 Easy Things You Can Do To Get Better Search Engine Ranking @kerchmcc
  26. 26. Site URL (if possible) Menu Title article- uniqueness required Headings Where to use keywords @kerchmcc
  27. 27. Headings Use them! Thou shalt have only one H1 per page H1 is the default title of the page/post Make H1 isn’t also the in the header! You must have an H2 before and H3 @kerchmcc
  28. 28. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt and title tags Where to use keywords @kerchmcc
  29. 29. Image titles and Alt tags Title: keys Alt: keys @kerchmcc
  30. 30. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Where to use keywords @kerchmcc
  31. 31. Don’t say: Click here for more information Anchor link text Instead say: Get more information about Sunbeam Tiger engine compartments @kerchmcc
  32. 32. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Meta description (Yoast) Where to use keywords @kerchmcc
  33. 33. Meta descriptions @kerchmcc
  34. 34. Meta descriptions @kerchmcc
  35. 35. Meta descriptions @kerchmcc
  36. 36. Meta descriptions @kerchmcc
  37. 37. Meta descriptions @kerchmcc
  38. 38. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Meta description (Yoast) Inbound links (if possible) Where to use keywords @kerchmcc
  39. 39. Inbound links From other sites From social links, video, and local directories @kerchmcc
  40. 40. Stuff you must have Site maps Privacy Statement Contact form Social Links Favicon Mailing list Gravatar Google Analytics @kerchmcc You really should have
  41. 41. Pay attention to these things • Ratio of code to content • Broken links • Duplicate content • 301 Redirects • Accessibility • Cross check on browsers @kerchmcc
  42. 42. About Kerch McConlogue Phone: (443) 255-3401 Kerch@WeFixBrokenWebsites.com WeFixBrokenWebsites.com (also: FixMyBylaws.com) Twitter @kerchmcc FaceBook.com/kerch plus.google.com/+KerchMcConlogue/ Linkedin: kerch-mcconlogue slideshare.net/kerch

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