5 Ways To Optimizing Your Business & Social Media NOW For Success In 20162. 5 STEPS TO OPTIMIZING YOUR BUSINESS
& SOCIAL MEDIA
AND STILL ENJOYTHE HOLIDAYS!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
3. KERI JAEHNIG
• Founder & CMO of Idea
Girl Media
• I started where you are -
Wore many hats, bug-eyed
during first holidays, gasping
& overwhelmed, frazzled as
the new year began, BUT
found the path to keep the
sanity! And I’m going to share
it with you…
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
4. TO OPTIMIZE & ROCK…
• Fun Questions
• 5 StepsTo OptimizingYour Biz & Social Media NOW for
Success In 2016
• BONUS
• Opportunity
• Q&A
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
5. QUESTION
ONE
What do you enjoy most
about the holiday season?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
6. QUESTION
TWO
• What one thing weighs
most heavily on your
mind to keep you from
truly enjoying your
answer from question
one?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
7. 5 STEPSTO OPTIMIZINGYOUR
BUSINESS AND SOCIAL MEDIA
FOR 2016
Lets go…
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
8. ROCKINGTHE HOLIDAY SEASON
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
9. STEP ONE
“Real-ize” your holiday
marketing
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
10. • Do an overview or audit of your plan
• Polish, Right-size & keep it real-istic
• Set reminders in your calendar
• Schedule posts & delegate what you can
• Include January in your plan for follow-up
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
11. HOOTSUITE
Buffer, Sendible, and others
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
12. PREPARING FORTHE NEWYEAR
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
13. STEPTWO
Tidy your social house
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
14. • Examine each platform profile
• Edit bios, refresh links, tidy tabs & apps
• Create/delete profiles if needed
• Spiff up the imagery
• Goal: Makeover by first full week of January
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
15. –Eli Broad
“The inability to delegate is one of the biggest problems I
see with managers at all levels.”
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
16. STEPTHREE
Set your “Golden Goals”
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
17. • What should this time next year look like?
• Exactly what do you want to achieve?
• Where do you need to be online & offline to
achieve those goals?
• What desired results will occur if you work
your plan?
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
18. GOLDEN GOALS
• Write them down
• Ask yourself: Does this take me where I want to
go?
• Keep this list somewhere accessible OFTEN
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
19. STEP FOUR
Chart your course!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
20. • Put all known commitments on the calendar
• Include dates for hopeful projects
• Note conferences & industry events
• Set reminders/alerts for important dates
• Take this through to end of year - Assign
time for periodic edits (reminders for this too)
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
22. STEP 5
Take care of you!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
23. • Get your sleep
• No procrastinating on exercise & fresh air
• Make healthy eating choices
• Set family, friend, and must-do holiday
celebrations before December 1st
• Check in with your mentor or coach (or find
one if you don’t have one)
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
24. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
25. THIS IS MY PROCESS
In a nutshell
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
26. Did you watch the video I sent you?
These steps made all the difference for me!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
28. ~ Independent Crafter & DIY Marketer
“Giving myself permission to simplify my holiday
marketing plans gives me a sense of relief and time to
work on new year planning.”
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
29. COULDTHESE STEPS HELP
YOUTOO?
I think so!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
30. OPPORTUNITYTO MENTOR WITH ME
Drill down into each step & do them together!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
31. ROCKYOUR 2016
GROUP SESSIONS
• HowTo AceYour Holiday Marketing (And Still
EnjoyThe Holidays!)
• GettingYour Social House In Order
• SettingYour “Golden Goals”
• RockingYour Business InThe NewYear
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
32. NEW YEAR SUCCESS
MASTER CLASS
• 4 sessions, once per week (Tuesdays, 7:00pm ET)
• Secret Facebook Group
• Deep dive into the process, step-by-step
• BONUS: 30-minute session with me to go over
Golden Goals & 3 topics/questions set by you
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
33. My current hourly
consulting fee: $147
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
34. My current hourly
consulting fee: $147
2015 Master Class Course:
$97
2016: Price goes up!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
35. SUCCESS MASTER CLASS
• 4 online calls:Topics, Q&A
• 24/7 access in FB group
• Suggested action plans each
week
• 30-minute private online call
with ME!
• Limited: 15 class
members
http://bit.ly/rock2016
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
36. EARLY SIGN-UP BONUS
• Previous holiday marketing webinar - Relevant to
what we’ll cover
• Not even published yet - My “New Recipes For
Social Media Success” (9 platforms)
http://bit.ly/rock2016
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
37. THANKS FOR HANGING
OUT WITH ME!
Thank You - Bonus For Staying
Delicious Holiday Social Media Marketing Q&A Webinar & Slides
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
38. Q & A
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
39. KERI JAEHNIG
• Founder & CMO Idea Girl
Media
• 2Top StateTourism
Campaigns
• #SMBInfluencer
• Commendation from State
Senate of Ohio
• Forbes, Business Insider, others
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
40. KERI JAEHNIG - CONTACT ME
• ideagirlmedia.com
• keri {at} ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/kerijaehnig
• instagram.com/ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia