It's hard to know where to start when considering social media marketing for your business brand. Discover 7 Game-changing ways a social media manager can help you manage your social media for online marketing success! This presentation discusses evaluating your online presence, determining your optimal social networks, identifying your best social media strategy, developing systems, maintaining your online presence, monitoring your social media (and your competition), reporting social media results, and more. A great guide for small business owners getting started, medium sized businesses wanting to take their social media to the next level, and those transitioning from DIY social media to contracting with a social media manager.

1. 7 Game-Changing
Ways A Social Media
Manager Can Help You
Right Now
Keri Jaehnig, Idea Girl Media
Turning the light bulb on to social media success!

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So…thinking of delegating
some of your social media
marketing?
Congratulations!
“1 Billion+ active
users on Facebook!”
Social Media is getting more and more
attention. Facebook, Twitter, LinkedIn,
Foursquare, YouTube, Flickr, Google+ -And that’s just scratching the surface!
Online social networking, as we know it,
began as something for the young.
College students, high-schoolers, bands
and musical groups. It was a convenient
way to share nifty information….fast!
Online marketing experts began to see
the power of social media. They learned
quickly that involvement on social
networks contributed positively to search
engine optimization (SEO). Eventually,
top brands created their social media
presence: GAP, Best Buy, 1-800-Flowers,
Intel, Cisco, American
Red Cross,
Starbucks, Quaker Oats, & others. Soon
major league sports teams and top-notch
universities followed.
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How are some industry leaders
leveraging social media?
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Customer service.
Market Research.
Brand Awareness.
Product Launches.
Selling products.
By October 2011 Facebook claimed 800
Million active users – up from 500 million in
June 2010. Facebook is now over 1 Billion
active users & other social platforms are
now growing and competitive.
As a leader in your organization, your
objective is figuring out what your
audience wants, and how they want it.
Do you know which networks would best
suit your organization’s goals? Do you
know which strategy would be the best
approach?

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How do you get some skin in the
game?
First, get a grip on this: The top 10 indemand jobs for 2010 did not even exist
in 2004! Any speculation where we are
now?
Many well-known companies and
organizations now have Social Media
departments engaging their clients and
keeping management up to date on
current trends.
Research reveals top reasons people
click to “like” a Facebook Page:
* To receive a discount or promotion.
* To show support.
* To get a freebie.
The Top 10 in-demand
jobs for 2010 did not
even exist in 2004…
How are we doing
now?
There are thousands of social networks to
choose from. Certain populations favor
some social networks over others – this
can be geographic, or demographic. It
is vital to remember that each platform
has a different purpose and varies in how
it is used.
Social media is a very fast-moving
industry – there is always some change,
new trend, improvement, and new
technology. Prime examples: Pinterest &
Instagram. Are you savvy yet?
Keeping up can be overwhelming!
Surfacing quality content, identifying
niche influencers, posting status updates,
socializing the brand, answering
questions, setting the calendar and
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strategizing content…ON EACH
NETWORK…
How does a small business owner or nonprofit director successfully manage all the
facets of their operation and keep their
chip in social media marketing?
How Can A Social Media Manager
Help You?
Social media professionals have training
and experience with the technical
aspects of social networking. Idea Girl
Media was formed in direct response to
the question above!

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7 Game-Changing Ways A Social Media
Manager Can Help You Right Now:
Evaluate Your Online Presence - Do you have a website?
Does it link to your social media profiles? What do your
profiles say? Is your audience engaged? How are you
integrating email marketing? We’ll take a look at what is
working & what is not, recommend steps to connect you to
your target audience that answer those questions, and move
on to next steps.
Determine Your Optimal Networks – Every operation will
benefit from it’s own unique combination of social media
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engagement. You might already be plugged in to good
networks. But as changes occur and new social platforms
develop, it is very possible your organization has not tapped
every avenue that could be advantageous to your purpose.
We will compare what you are already doing with what is
possible, and match this with your goals for the most optimal
plan.
Recommend Your Best Strategies - Do you need a basic
plan? Are you ready to step things up a notch? Is your firm
ready for a multiple-profile portfolio that will engage more
than one audience? Your situation is unique, and we will
examine trends, and research your best strategy, for

5. developing positive dialogues,
and relationships that will engage
your audience to best market
your brand.
Develop User-Friendly Systems
(For Real People) - We consult
with each client individually. This
conversation, paired with the
information from the first three
steps, will help us determine the
best approach. This could include
staff training, continuous research
for content, or a combination of
actions. Our ultimate goal is to
work together with you and your
staff to see that all details lead to
positively engaging your
audience with most efficient
efforts.
Maintain Your Online Presence
– You may prefer to have your
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social media manager handle all
efforts and facilitate the social face
of your organization. Or, you may
wish to have them handle the
behind-the-scenes tasks (attending
to the inbox, direct messages, and
spam) letting you handle follower
engagement. How this works is your
choice. We partner with you for
seamless communication and
reputation
management.
Monitor The Social Mediasphere Do you have time to research the
functions & benefits of new apps?
What about keeping up with new
trends and technologies? We are
constantly watching what is
happening with social media and
the way it is being utilized –
consulting with other industry
experts. Idea Girl Media maintains
social fluency to bring you the best
tips and techniques that will bring
your organization social media
success and the most optimal ROI.
Report Results - The most
important part of any process is
follow-up. What good is the effort
if we don’t spend the time
analyzing what is working…and
how we might re-direct some
energy? Your feedback will be
customized to your situation and
your chosen platforms. Your social
media manager should be able to
give monthly details combining
stats from each social networking
platform. Idea Girl Media
consistently re-evaluates to see
where adjustments should be
made for your benefit.
(continue)

6. BONUS:
Our goal is to become a
supportive and valuable part of
your operation – one that makes
you look good!
We’re going to spend the time to
get to know you, your staff, and
your supporters…because it’s all
about relationships.
Idea Girl Media services are
meant to compliment what you
are already doing in a way that
is advantageous for your team.
We’ll take care of your social
media marketing while you spend
your valuable time doing what you
do best -- developing your
business!
That’s smart!
“Social media marketing should
be like serving a healthy lunch
to friends.”
~Keri Jaehnig
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…And
game-­‐changing…

7. About Idea Girl Media
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Keri Jaehnig is the Founder and CMO at Idea Girl
Media, and is known as “the idea girl” for her
enthusiasm in successfully probing creative
angles to promote her causes. She has authored
such pieces as, “The Jerry Maguire Guide For
Social Media Professionals,” and “Lets Get Social:
What Does That Really Mean?”
Kay Frances, author of The Funny Thing About
Stress, describes Keri’s technique: "She was able
to take what was basically a murky concept for
me and turn on the light bulb!"
Keri’s background includes more than fourteen
years in international education connecting
people globally and nurturing long-lasting
relationships. During that time she was
designated by the US Department of State for
specific program work, and trained with a former
US Ambassador. This positions Keri well for work
with regulated industries.
As a veteran to the worldwide landscape, Keri
led in-depth cultural trainings on social customs
for groups outside the United States. She also led
educational tours for Smithsonian Student Travel,
engaging followers and encouraging dialogue
around targeted topics.
In her local community, Keri leads by example:
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Served as President of the Board of
Directors for her local YMCA.
Graduated with honors from Clinton
County Leadership Institute.
First to use email marketing for political
campaigns in the region.
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Managed a 4-man
highly contested race,
achieving 51% of votes.
At a time when a
regional anchor
employer discontinued
8,000 jobs in her
community, she raised
more than $30,000 in 6
weeks.
In the social space:
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Top 20 Agency for
social media marketing
in Ohio.
Average Facebook Fan Engagement rates
range: 12-20%.
Email marketing average open rates
consistently ranging 36-44%.
Achieved a #1 ranked answer on Quora: How
Can You Tell A Good Social Media Strategist
From A Bad One Before It’s Too Late.
A social media leader, Keri helps business
brands, public figures and non-profits achieve
social media success and positive online
reputation. Her clients typically experience
increased traffic to their website, significant
fan and follower engagement, new lead
generation, collaborative strategic alliances,
and even awards given by respected sources
of their industries.
Those Keri has mentored have seen lucrative
growth. From another social media professional:

8. Keri’s work is regularly featured on her own blog
at ideagirlmedia.com, Steamfeed.com, at
Search Engine People, and she has been quoted
on Business Insider.
More personally, Keri was raised by parents of
German and Polish heritage — service-oriented,
determined people. She is the daughter of an
Army Captain and Vice President of Sales and
Marketing for a Marriott Company.
Idea Girl Media is an international Social Media
Marketing Agency currently working most often
with clients in the fields of Real Estate, Interior
Design, Restaurant Dining, Travel Services,
Entertainment, and Government Agencies.
Non-fat lattes, travel & quick wit make her smile,
and Keri is always enthused to meet new people!
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About Idea Girl Media
“You pushed me to bring my A Game to the
table in running my company in ways you will
never fully grasp. You keep me motivated to do
my best work every day.”

9. Idea Girl Media
Keri Jaehnig
Website: http://ideagirlmedia.com
Twitter: http://twitter.com/ideagirlmedia
Facebook: http://www.facebook.com/ideagirlmedia
Pinterest: http://pinterest.com/ideagirlmedia
Instagram: http://instagram.com/ideagirlmedia
Google+: http://google.com/+IdeaGirlMedia
LinkedIn: http://www.linkedin.com/in/kerijaehnig
© Keri Jaehnig, Idea Girl Media | 2013 All Rights Reserved