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By Keri Jaehnig, Idea Girl Media
Social Media Saturday - WiBN Dayton, Ohio
December, 2015
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
• #SMBInfluencer
• State Senate Commendation
• 3-Time Top Tourism Campaign
• Founding Author at SteamFeed
• Contributor: Social Media Today,
SheOwnsIt, Search Engine People
• Seen At: Forbes, Business Insider
KERI JAEHNIG
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
What about you?
Coffee makes me smile!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Discuss Key Topics
Q&A
Best Practices
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
We all start
out as
beginners
AND social
media
changes
DAILY!
Clock
with
hands
PC
Social Media
Topics
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Online Reviews
Favorite Tools & Apps
Instagram
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Online Reviews
• 27% of consumers regularly use online
reviews to determine which local business to
use (Local Consumer Review Survey, 2012)
• 72% of consumers trust online reviews as
much as personal recommendations (same)
• 50% of B2B buyers turn to social media/peer
reviews (G3 Communications)
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
They key
is to
MANAGE
online
reviews!
ideagirlmedia.com/social-media/delete-facebook-reviews/
Favorite Tools
•No “correct” answer - Preference
•1, 2, 3 or more devices?
•Mac or PC?
•Free and paid
•Social networks can be tools!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
I’m just going
to tell you…
…about my
favorites!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Social
Media Tools
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Facebook
Groups are
the Page’s
companion!
steamfeed.com/10-reasons-use-facebook-groups-business/
Friendly Collaborators
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
For bloggers on Twitter (other social networks integrate)
triberr.com
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Tribing Lessons
• People of like interest
• Complimentary niches
• Build trust
• Quality over quantity
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Instagram
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Multiple
Accounts
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
searchenginepeople.com/blog/1025-seven-instagram-reasons.html
Q & A
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Best Practices
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~Keri Jaehnig
"A social media strategy
provides you a map, but the
right tools help you complete
the mission."
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
~Keri Jaehnig
“Expecting social media to
behave like traditional media is
like approaching a fifty-yard
dash with a walker.”
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Rock Your Social Media!
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
bit.ly/LLICjointheclub
LIKEABLE LEAGUE INNER CIRCLE
Secret Facebook Group: Peer Collaboration, Guest Speakers
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Watch
Facebook
&
Instagram
facebook.com/ideagirlmedia
instagram.com/ideagirlmedia
Final Questions
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
• KERI JAEHNIG
• ideagirlmedia.com
• keri@ideagirlmedia.com
• facebook.com/ideagirlmedia
• instagram.com/ideagirlmedia
• twitter.com/kerijaehnig or
twitter.com/ideagirlmedia
CONTACT ME
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
ThankYou
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
By Keri Jaehnig, Idea Girl Media
Social Media Saturday With WiBN Dayton
December, 2015
© 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

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Social Media Saturday at WiBN Dayton, Ohio - December, 2015

  • 1. By Keri Jaehnig, Idea Girl Media Social Media Saturday - WiBN Dayton, Ohio December, 2015 © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 2. • #SMBInfluencer • State Senate Commendation • 3-Time Top Tourism Campaign • Founding Author at SteamFeed • Contributor: Social Media Today, SheOwnsIt, Search Engine People • Seen At: Forbes, Business Insider KERI JAEHNIG © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 3. What about you? Coffee makes me smile! © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 4. Discuss Key Topics Q&A Best Practices © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 5. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 6. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia We all start out as beginners AND social media changes DAILY! Clock with hands PC
  • 7. Social Media Topics © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 8. Online Reviews Favorite Tools & Apps Instagram © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 9. Online Reviews • 27% of consumers regularly use online reviews to determine which local business to use (Local Consumer Review Survey, 2012) • 72% of consumers trust online reviews as much as personal recommendations (same) • 50% of B2B buyers turn to social media/peer reviews (G3 Communications) © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 10. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia They key is to MANAGE online reviews! ideagirlmedia.com/social-media/delete-facebook-reviews/
  • 11. Favorite Tools •No “correct” answer - Preference •1, 2, 3 or more devices? •Mac or PC? •Free and paid •Social networks can be tools! © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 12. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 13. I’m just going to tell you… …about my favorites! © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 14. Social Media Tools © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 15. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia Facebook Groups are the Page’s companion! steamfeed.com/10-reasons-use-facebook-groups-business/
  • 16. Friendly Collaborators © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 17. For bloggers on Twitter (other social networks integrate) triberr.com © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 18. Tribing Lessons • People of like interest • Complimentary niches • Build trust • Quality over quantity © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 19. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 20. Instagram © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 21. Multiple Accounts © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 22. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 23. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia searchenginepeople.com/blog/1025-seven-instagram-reasons.html
  • 24. Q & A © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 25. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 26. Best Practices © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 27. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 28. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 29. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 30. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 31. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 32. ~Keri Jaehnig "A social media strategy provides you a map, but the right tools help you complete the mission." © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 33. ~Keri Jaehnig “Expecting social media to behave like traditional media is like approaching a fifty-yard dash with a walker.” © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 34. Rock Your Social Media! © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 35. bit.ly/LLICjointheclub LIKEABLE LEAGUE INNER CIRCLE Secret Facebook Group: Peer Collaboration, Guest Speakers © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 36. © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia Watch Facebook & Instagram facebook.com/ideagirlmedia instagram.com/ideagirlmedia
  • 37. Final Questions © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 38. • KERI JAEHNIG • ideagirlmedia.com • keri@ideagirlmedia.com • facebook.com/ideagirlmedia • instagram.com/ideagirlmedia • twitter.com/kerijaehnig or twitter.com/ideagirlmedia CONTACT ME © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 39. ThankYou © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 40. By Keri Jaehnig, Idea Girl Media Social Media Saturday With WiBN Dayton December, 2015 © 2015 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia