5. Who owns tablets?
• 3 in 10 people in the U.S. own a tablet
• Used by all ages
• 61% of e-readers are female (Nielsen)
• Average HHI of e-readers is $75,000+ (Pew)
• 30% of those who use e-readers read more than 20
books per year; more than any other reader demographic
• Portable
• Instantly downloadable content
Monday, April 9, 12 5
35. Kyle learns that the Iron
Maiden has built technology
that can allow humans to
survive at unprecedented
submarine depths.
Monday, April 9, 12 35
36. Camilla is acting strange, and
Kyle isn’t sure why.
Monday, April 9, 12 36
37. Then he discovers that The
Five have been operating a
submarine headquarters.
Monday, April 9, 12 37
38. He starts to think that he should
disassociate himself with The Five,
but the election is drawing near
and he needs financial support.
Monday, April 9, 12 38
41. Unbeknownst to Kyle,
The Five has been preparing
to take over Society.
Monday, April 9, 12 41
42. They have vaccinated
chosen members with the
ebola vaccine, and are
going to release the virus
into Society.
Monday, April 9, 12 42
43. They are prepared to
assume oil independence
using their new natural
energy resource.
Monday, April 9, 12 43
44. They need Kyle to win the
election so that they can force
him to stage the takeover,
keeping The Order a secret.
Monday, April 9, 12 44
45. Camilla reveals that she is part
of The Order. She has been
using Kyle for information
about Society’s government
the entire time.
Monday, April 9, 12 45
46. Kyle is forced to join
The Order. If he doesn’t,
they will kill his family
and expose all of his secrets.
Monday, April 9, 12 46
47. Kyle is elected, and
The Order takes over Society.
Monday, April 9, 12 47
56. Conventions
•October 11-14, 2012 (NY)
•March 1-3, 2013 (Seattle)
•Intimate conventions
•Heavy focus on comic books
•Attended by primary readership
•Future presence at San Diego Comicon could
occur concurrent with merchandising
Monday, April 9, 12 56
62. Who is buying books?
• Average Age of Book Buyers: 42
• 65% of purchasers are female
• Baby Boomers purchased 32% of books in 2010
• 33% of Fiction purchases in 2010 were Romance or
Espionage/Thriller
• 27% of books purchased were through e-commerce
• 56% of book buyers read online magazines in 2010
Monday, April 9, 12 62
63. Conspiracy Theory
Web Traffic
• AboveTopSecret.com • InfoWars.com
Page Views: Page Views: 1.3 million/month
811,000/month (U.S.)
1.4 million/month (global) Age: 55-64, 65+
Age: 18-24, 55-64
Primarily Male
Monday, April 9, 12 63
