Swachh Bharat Abhiyan

2. Swachh Bharat or Swachh
Bharat Abhiyan (Campaign
Clean India) is a national level
campaign by the Government of
India covering 4041 statutory
towns to clean the streets,
roads and infrastructure of the
country.

4. This campaign was
officially launched on 2
October 2014 at Rajghat,
New Delhi,where Prime
Minister Narendra Modi
himself wielded broom and
cleaned a road. The
campaign is India's
biggest ever cleanliness
drive and 3 million
government employees and
schools and colleges
students of India

5. • The mission was started as a tree with
each one of the nine personalities
nominated by Narendra Modi to in turn
nominate nine other people and so on. It
has been carried forward since then with
famous people from all walks of life
joining it.

7. First nominees
• Modi selected 9 notable public figures to propagate this
campaign.
• Anil Ambani
• Baba Ramdev
• Kamal Hassan
• Mridula Sinha
• Priyanka Chopra
• Sachin Tendulkar
• Salman Khan
• Shashi Tharoor

9. This campaign aims to accomplish the
vision of 'Clean India' by 2 October
2019, 150th birthday of Mahatma
Gandhi and is expected to cost over
62000 crore (US$10 billion).The
campaign was described as "beyond
politics" and "inspired by
patriotism".More than 3 million
government employees and schools and
colleges students of India are going