2. Overview
Marketing mix(4 Ps)
Blog stratagy
CRM process
Marketing Strategies
Presence on social media(Facebook,Twitter,LinkedIn)
Quiz and contest
Web page/portal
SEO(Ranking in search)
Traffic Building
3. Marketing Mix
Product
Jio users will enjoy Free welcome offer till March, 2017.
This contains free data, voice calls and useful apps and contents
Free voice calls and free roaming is the main USP (Unique Selling Proposition) of Reliance Jio.
Price
Reliance Jio has promised to its customers to get the cheapest (low price) data even after the
end of welcome offer
As cheap as in range of Rs. 50 per GB
Reliance is also giving 8GB of Wi-Fi access at Jio Wi-Fi hotspots.
4. Place
Reliance Jio has planned distribution strategy in such a manner that, though Jio is new entrant but
it already has a reach to 18000 cities and over 2 lac villages across nation
Jio is aiming to cover around 90 percent of India upto March, 2017. Reliance Jio has target of having
around 1 million of Wi-fi hotspots till the mid of 2017 and tariffs provide user to have extra data at
Wi-fi hotspots.
Wi-fi hotspots for network would be school, colleges and other public places
Promotion
Reliance Jio has undertaken an aggressive marketing strategy to create positive brand awareness. It
has launched ad campaigns on television, radio, newspapers, magazines, and billboards and social
media platforms including Instagram, Facebook, Twitter and YouTube. Reliance Jio knows the
importance of star power and has roped in several celebrities to act in its commercials and become
associated with its brand.
At its launch party celebrities like Rajkumar Hirani, Javed Jaffrey, AR Rehman and Ranbir Kapoor
invited along with its brand ambassadors Amitabh Bachchan and Shahrukh khan. As part of
promotional activities Reliance, Jio offered free internet Wi-Fi services at six cricket stadiums during
ICC World Twenty20 and each and every one of its services free till the end of the financial year
5. Blog strategy
Jio Blogger - Reliance Jio News and Offers
jioblogger.com/
- Jio Blogger - A Blog where you will get all the latest updates and news about reliance jio4G
network.
Jio Care - Jio Phone, Jio Prime, Dhan Dhana Dhan offer, Jio ...
https://jiocare.net/
Jio Prime, Dhan Dhana Dhan offer, Jio Free phone booking, Jio Customer care, Reliance Jio store
locator, LYF Service center.Jio Phone Pre booking online ... · Jio Recharge Online · Jio Customer
Care Number
6. Blog strategy
Reliance Jio | Ronnie05's Blog
https://ronnie05.wordpress.com/tag/reliance-jio/
Posts about Reliance Jio written by Manas Ganguly. ... I am blogging after a long time –
– on a break evaluating couple of priorities and a new avatar possibly
Reliance Jio free offers to end soon. What next? – YSpot Blog
https://blog.yspot.in/jios-free-4g-plan-to-end-soon-what-next-bf124a902a0e
- Reliance Jio free offer end. Will Jio users stick? Will it affect free internet users in
India? Impact of Jio on other telecom companies and their ..
7. CRM process
Reliance Jio was launched with free unlimited calling and data
usage for 3 months which was extended for another three
months later as a special offer.
This was one of the biggest reason of its popularity among the
masses.
8. Markating strategies
1) Quality Subscribers
It is offering free 4G data which means it’ll occupy the primary sim slot in the smart phones 4G
phones.
Also customers will switch to Jio from their broadband or the Wi-Fi services and possibly will stick to
it even after the promotion period ends.
Now assume that Jio reaches 75% of its planned subscrib
So within 3 months of its official launch, Jio would have acquired more than 50% of the market
share.er base of 100 million.
2) 100 million mark
Mr. Ambani has expressed his ambitious plans of to reach 90% of India’s population.
The company plans to acquire 100 million subscribers in the first year of its launch.
Reliance Jiyo has pumped total 1.5 lakh crore for 4G. Reliance Jio’s 4G network will cover 18000
cities and town and over 2 lakh villagers.
13. https://www.facebook.com/Jio/
Followers 2,239,447 people follow this
Likes 2,216,377 people like this
Posts: Amitabh Bachchan Sony Entertainment Television
18k views
2.7k likes
Presence on social
media(Facebook,Twitter,LinkedIn)
16. Quiz and contest
Jio Dhan Dhana Dhan OFFER CONTEST
JIO is Going New Contest For IPL 2017 FANs
You Can Particiapte VIVO IPL 2017 Contest Answer simple Question chance to win big from JIO
Prime.
Jio Also Launched New OFFER For All JIO 4G Connection you Can get Free Unlimited Voice
Call, Free Unlimited Data 4GB, Unlimited Speed with Free Unlimited SMS For Full 84 Days in Only
With non Jio Prime User 309+99 = 408 and Jio Prime User Only Get Rs 309
Exciting contest, exciting prizes after every inning. Watch the match, answer 5 simple questions &
stand a chance to win daily free. Play Now The JIO Dhan Dhana Dhan Offer Contest IPL 2017.
