It's always a challenge for small businesses to challenge vs the big brands in Google. Kevin shares his top tips to make an impact in local search by highlighting examples of how to win online.

1. Everything You Need to Know About Local Search
Kevin Gibbons
Managing Director
BlueGlass
kgibbons@blueglass.co.uk
@kevgibbo

2. "Think globally, act locally"
-- Paul McCartney

3. How Would I Optimise Content For Local Searches?

4. Have a Local Digital Strategy to Target Across the Full Buying Cycle
http://searchengineland.com/research-56-percent-go-searches-carry-local-intent-190655

5. Complete Your Profile in Full - Opening 6 Quality Images
Ensure you have:
● 6+ high quality photos
● 1 high res logo
● Address & accurate map location
● Phone number
● Opening Hours
https://www.google.co.uk/business/

6. Use Google Map Maker to Add Locations & Change Local Info
http://www.google.com/mapmaker

7. Get People Talking About You Locally to Build Local Trust & Authority
https://moderncomment.com/customer-feedback-stats

8. Photography is Huge in Local - Hire a Great Photographer & Geo-Tag Your Images

9. Upload Photos & Allow People to Use Publicly with Image Link Credits

10. Use Local Business Schemas & Rich Snippet Reviews
Understand the local schemas you
can use:
● Local Business Schema
● Rich Snippet Reviews
● Google Schemas

11. Find Historic/Uncommon Local Knowledge to Create Unique Online Content
Dig deep - visit your local library to find historic information that isn’t published online and no-one else knows!

12. Make Sure You’re Mobile Friendly - 56% of Mobile Searches Have Local Intent!
http://searchengineland.com/research-56-percent-go-searches-carry-local-intent-190655

13. Search Results Are Becoming More Targeted to Your Location
- Localise Your Content

14. Run Local Advertising Campaigns to Send Geo Brand Signals to Google

15. Connect with Local Bloggers & Influencers

16. Promote Using Locally Targeted Paid Search & Social Campaigns
https://www.facebook.com/business/a/local-awareness

17. Research Local Data to Give it a Newsworthy/PR Angle
We developed an Interactive Most
Romantic Cities Guide to generate
online coverage for WeLoveDates
from Mashable, The Independent,
AskMen, Huffington Post and more.

18. Build Citations - Links from Local Domains & Mentions of Business Online

19. For Multi-Locations - Submit Individual Landing Pages to Google My Business

20. Volume of Reviews is Huge Ranking Factor - Find Ways to Incentivise
https://moderncomment.com/customer-feedback-stats

21. Nearest Location is Important - You Don’t Want to Travel 25 Miles for Pizza

22. Create Better Local Content Than Anyone Else on the Web

23. Get to Know Power Reviewers as a Business, Be on Their Radar

24. Understand Google Local Search Hubs
http://moz.com/learn/local/local-search-data-uk

25. Finally - Put Your Customers First, Reputation is Everything

26. Always build for the bigger picture!
"Think globally, act locally"
-- Paul McCartney

27. Kevin Gibbons
Managing Director
BlueGlass
kgibbons@blueglass.co.uk
@kevgibbo
Thanks for Listening!