Presentation from Kevin Gibbons at #SEOBarcamp on Google's latest local algorithm update - Google Venice

1. Google Venice – Local Algorithm Update
March 2012
Kevin Gibbons @kevgibbo - #seobarcamp
Director of Strategy, SEOptimise

2. Google Venice = Big Local Organic Update
@kevgibbo - #seobarcamp

3. SERPs Now Include Location Specific Results
@kevgibbo - #seobarcamp

4. Same Query, Different Location = Local Results
@kevgibbo - #seobarcamp

5. How Unique Does Your Content Need To Be?
@kevgibbo - #seobarcamp

6. .co.uk vs .com Update – Amazon.co.uk Rankings
Replace Amazon.com in Google UK
http://www.elevatelocal.co.uk/blog/why-amazon-com-got-hit-by-google-
panda-in-the-uk-28026171
@kevgibbo - #seobarcamp

7. Is Google hreflang the Answer for
International/Same Language Content?
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077
@kevgibbo - #seobarcamp

8. Thank you
Q&A
Please follow me on twitter: @kevgibbo
& feel free to email me: kevin@seoptimise.com
@kevgibbo - #seobarcamp