401 presentation on Guerilla Marketing types and examples.

1. Guerrilla marketing
because it’s unexpected

2. • The concept of guerrilla marketing was
invented as an unconventional system of
promotions that relies on time, energy and
imagination rather than a big marketing
budget.
Wikipedia

3. • Typically, unexpected and unconventional,
potentially interactive, and consumers are
targeted in unexpected places.
Wikipedia

4. • The objective of guerrilla marketing is to
create a unique, engaging and thought-
provoking concept to generate buzz, and
consequently turn viral.
Wikipedia

5. • Viral marketing — through social networks
• Buzz marketing — word of mouth marketing

6. Old Spice
“Responding to questions and
comments from Twitter, Facebook
andYouTube, Old Spice Man has spent
the past
two days "talking with the Internet" --
barraging us with his dispatches from the
shower. And sweet Lord, we never
want it to end.”
http://www.salon.com

7. Old Spice

8. • Experiential marketing — interaction with
product

9. • Procter & Gamble’s Charmin Toilet Tissue is
sponsoring free bathrooms in Times Square.
The billboard promoting the sponsored
restroom says, “You’re in New York. Go in
style.” over the brand logo and an arrow
pointing to the restroom entrance.

11. • Alternative marketing
• Wild Posting
• Wait marketing

12. • Reverse Graffiti — clean pavement adverts

25. • Wait marketing — when and where
consumers are waiting (such as medical
offices and gas pumps) and receptive to
communications