This document provides guidance on creating an effective elevator pitch by discussing key components to include. It recommends identifying your audience and their main problem or pain point. The pitch should also explain how you uniquely solve the problem compared to other options. Finally, it stresses the importance of using a hook at the beginning, such as a shocking statistic or thought-provoking question, to immediately grab the listener's attention within the first 5-7 seconds. Practicing and refining the pitch is also advised.

1. How to Architect the
Perfect Elevator Pitch

2. You’ve Been Given 30 Seconds to
DescribeYourself
ButWhat DoYou Say?

3. You Really Only have 5-7 Seconds
To Hook Someone

4. A Great Elevator PitchWill MakeYou
Stand Out From the Crowd

5. A Little Bit
About Me,
The Story
Architect.

6. Today’s Agenda
• KnowYour Audience
• IdentifyTheir Problem
• How AreYou Unique
• GettingTheir Attention
• PracticingYour Pitch

7. How We’ll Start
Write down how you would introduce
yourself for 30 Seconds today?
-------------------------------------

8. KnowYour Audience

9. LearnWhoYour Real Customer Is

10. Who isYour Best ClientToday?

11. Exercise:Write down who your
customer(s) is(are):

12. IdentifyTheir Problem

13. What is their Pain?
How Severe isThat Pain?

14. What CausesTheir Pain?

15. What is the Impact ofThe Problem?

16. Aware of Pain,
Unaware of
Problem
Aware of
Problem,
Unaware of
Cause
Aware of
Cause,
Unaware of
Solution
Aware of
Solutions,
Unaware of
Providers
Aware of
Providers,
Unaware of
Differentiators
Where AreThey On a Pain Awareness
Scale?

17. Exercise:Write down their problem,
pain, cause, and impact.

18. How AreYou Unique?

19. How DoTheyTryTo SolveThe Pain
Today?

20. How Do Competitors Solve It?

21. What Is Unique About theWayYou
Could Solve It?

22. What isYour Super Power?

23. Exercise:Write DownYour Unique
Value Proposition.

24. GettingTheir Attention

25. It All StartsWith A Hook

26. A Hook Must Directly Connect to a
Solution We are Primed to See

27. Hook Idea 1 – BrandThe Problem

28. Hook Idea 2 – Ask aThought
Provoking Question

29. Hook Idea 3 –
Share A
Shocking
Statistic

30. Hook Idea 4 – Create a Unique Job
Title

31. Exercise:Write Down A Hook

32. Final Exercise: PutTogetherYour
Elevator Pitch:
Hook
Customer
Problem
UniqueValue Proposition

33. Practice,Test, and
ArchitectYour Story